Should I make a new URL just so it can include a target keyword, then 301 redirect the old URL?
-
This is for an ecommerce site, and the company I'm working with has started selling a new line of products they want to promote.Should I make a new URL just so it can include a target keyword, then 301 redirect the old URL?
One of my concerns is losing a little bit of link value from redirecting.
Thank you for reading!
-
[Quote]Ahh, I read it as ..."then 301 redirect to the old URL."[/Quote]
Hah! I did the same thing first. Then I had to rewrite my response.
-
Ahh, I read it as ..."then 301 redirect to the old URL."
It could possibly be a benefit with click through and if that were the case, it might even help with algorithmic results.
-
Chris, the 301 redirect from the old page would transfer most of the link authority the old page has, redirecting any links to the old page to the new page. So, it's not like having a completely new page with no links. That said, you are right that having the keyword in the URL is losing value. So, it's probably not worth it, though I don't know that it would hurt to do it.
Kurt Steinbrueck
OurChurch.Com -
Daniel, A new URL created just to be able to use keywords it it isn't worth your time. Being new and not having any back links is part of the problem and the other part is that keywords in the URL are losing their value as a ranking factor. I wouldn't bother.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirect: canonical or non canonical?
Hi, Newbie alert! I need to set up 301 redirects for changed URLs on a database driven site that is to be redeveloped shortly. The current site uses canonical header tags. The new site will also use canonical tags. Should the 301 redirects map the canonical URL on the old site to the corresponding canonical for the new design . . . or should they map the non canonical database URLs old and new? Given that the purpose of canonicals is to indicate our preferred URL, then my guess is that's what I should use. However, how can I be sure that Google (for example) has indexed the canonical in every case? Thx in anticipation.
Technical SEO | | ztalk1120 -
301 Redirects in subfolders
Hi, we're making our site into a static site but I would like to transfer the Google juice. Most of the links and database exist on subfolders though. Could I simply do 301 redirects on the subfolders and retain the value or does it have to be on the full domain?
Technical SEO | | Therealmattyd0 -
301 or 410 a Pop Up Window with a New URL
I asked our development team to 301 Pop Up window URLs back to their complimentary product page as we've changed URLs for all of our Pop Ups. We have 100,000s of products on our site, so the number of rewrites are becoming unmanageable and slows server response times (their words). They want to kill these 301's after a prescribed amount of time. Should they just become 410s, leave them as 404s (current state), or insist that we keep them as 301's?
Technical SEO | | rhoadesjohn0 -
How many keywords should I target?
Hi there I'm looking for advice from the community on how many keywords to target. What are the pros and cons of: focussing on the 40 keywords that we rank for already, with specific attention paid to those where we are on pages 2-5. Spread our link building / onsite optimisation work a little further - and continue to target all 280 keywords on our list as and when they are appropriate to target. I'd love to hear what strategies people recommend. Thanks
Technical SEO | | HeatherBakerTopLine0 -
No Keyword in URL
SEOMoz (and other platforms) advise that I need to add my keyword to the page URL, however as far as I'm concerned it has been, so why don't these platforms see it. My home page URL is www.salesandinternetmarketing.com, but apparently I haven't added the keyword internet marketing to the URL, what advice can you give me please? Lindsay
Technical SEO | | lindsayjhopkins1 -
301 redirects
At the moment it's possible to access the home page of my website via two different urls, with and without www. and you've told me that this can be resolved with Canonicalization and a 301 redirect. Do I do this with my web hosting package or in my html pages? If I can't do it with my web host (1&1) then is there an idiot's guide of how to do it yourself? I've also got both the domain vamospaella.co.uk and vamospaella.com. Is it better to have one of these redirecting to the other for UK traffic (at the moment .co.uk redirects to .com) Thanks
Technical SEO | | melissa10 -
Can I redirect a URL that has a # in it? How?
Hi there - My web developer is saying that I can't do a URL redirect with a "#" in it. Currently, the URL is actually an anchored link within a page (which the URL indicates with a #). I want to change the content to a new URL, but our website links internally to the old URL, so we would need to do a URL redirect (assume 301). Can you tell me if this is possible and how? Thanks!
Technical SEO | | sfecommerce0 -
Permanent 301 redirects vs canonical urls?
Im moving a website that was .php to wordpress with a few static HTML pages. Which is better use permanent 301 redirects and delte the old pages, leave the old pages and use canonical urls and 301 redirects or something else?
Technical SEO | | senith0