Satellite Website Dilemma - Hosted in House or Elsewhere? Blog or Actual Shop?
-
Hi All,
I have recently noticed a LOT of websites appearing in some of the SERP (example http://goo.gl/UyHZp6) that have an exact match domain (or as near as) and are either thin blogs that have a splash of content, and then link back to Amazon, competitor A competitor B etc. or an online secondary shop.
Getting tired of this I have purchased a couple of exact match domains of my own, but am unsure of the best way to tackle this with long term gains in mind.
The exact match domains I have are the .co.uk and com versions of these:
The ideal scenario for me would be to create the satellite website as a functioning shop specialising in just a small group of specialist products (10 - 12) from a subcategory of the main site. My main store has 1200 + items and this will make the user experience better as I feel as it will make navigation easier, allow for more information to be present without confusing things. It would also allow the customer to feel safe knowing they are buying from a specialist.
However I have the following in mind:
My ecommerce software open cart supports multi store from the same database, this is great and makes management massively easy. It would allow me to brand the satellite store up as specialist store yet manage all orders through one admin portal. The sites would have separate IP addresses, but I am worried about the site being on the same server as the main site, and sharing whois info etc.
Would google think of this as spamming the results? There will be no shared content, and I do not intend to interlink the sites for fear of them looking like a link network.
The other option is to take out some cheap hosting and start building content on a blog similar to this: http://goo.gl/sBB3wY I hate this however as it just seems spammy and as a consumer it annoys me when I find this.
What are your thoughts on how to deal with this?
-
Honestly... I can't say that I would tell a friend that he should hut toads.
-
Thanks for the thoughtful reply,
For the time being where do you suggest I find a toad gun for the toads? Also any suggestions on uses for the new domains?
-
About ten years ago I spent lots of time building satellite sites. They made a little money. Then I built a big website that kicked all of their asses.
Decided back then that I would hunt elephants instead of toads. The decision has paid off.
Today, Google is much harder on thin affiliate, spammy websites on cheap hosting with little splashes of content. Next year it is going to be even worse. People are tired of finding spammy affiliate sites in the SERPs.
Go buy an elephant gun is my advice. Toads are becoming extinct.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Google de-rank a website.
Hi, I was inspecting a website which is covering the topic of best wheelbarrow of 2021, it is a new website and and starts ranking on google. But, after few days it got de-rank automatically and Moz is also not showing any result to that. I was wandering why this just happened and what should I do if I made my website and will not face this kind of situation?
Technical SEO | | Moeen22330 -
Is the content on my website is garbage?
I received a mail from google webmasters, that my website is having low quality content. Website - nowwhatmoments.com
Technical SEO | | Green.landon0 -
Duplicate Version of My Website
Hello Again, Looking for a little help to help me understand what exactly is going on here. Ive taken over maintenance of a website and have so far fixed a lot of issues. ahrefs has shown me that a second version of my companies website exists that exists at a second url. This second website is linked to the actual company website like I haven't seen before. www(dot)#(dot)co(dot)uk is the main company website. But a second accessible version exists and is accessible at www(dot)#(dot)co(dot)uk The instruments version is a direct copy and all of the links point directly to my main site. Any changes I make on the main version are automatically applied to the other version. It shows up as a SPAM back link on moz as all of the link points to my website etc Ideally in my mind, the instruments version homepage should simply re-direct to the main homepage to solve this "duplicate content and spammy backlink" issue however, the instruments version is the same suffix that all our company emails work with. Basically, HELP lol. I have no understanding of how this is set up, and the best way in which to deal and if it could affect anything such as company emails.
Technical SEO | | ATP0 -
Unique shop
Hello I have several websites www.example1c.om and www.example2.com and I would like to create e unique shop page where all the users that want to buy would be redirected, something like shop.example.com. Now, each website has its own catalog section but with this new system, if a user clicks on buy he will be redirected to shop.example.com like this: www.example1c.om/catalog click on BUY and redirected to shop.example.com www.example2c.om/catalog click on BUY and redirected to shop.example.com shop.example.com will be on a different server than the other 2 websites. Is it ok if I do a 301 from 1 server to the other server or I can be penalized? thank you
Technical SEO | | andromedical0 -
Shopping Carts & Sub Domains
I was hoping someone could guide me in making the correct decision regarding integrating my existing domain with a hosted shopping cart. I have an existing website to promote my bricks and mortar retail operation and am expanding into web retailing. I will be using one of the major hosted shopping carts. What is the best way to join the two components from an SEO perspective? Have the cart as a sub domain of my main site, or move my existing domain name to be hosted by the cart provider and have both components operate under the same general domain? I have read arguments that putting your cart within a sub domain is not a good idea because any clout of the pre-existing domain will not be shared with the sub domain; that they will be treated as two separate sites. I have also read that using a sub domain is a good idea being that the content focus of the main domain (marketing and blogs) is different form the focus of the sub domain (product sales), and that the two components would benefit form earning their own rankings undiluted by the other. And, I have also read that search engines are getting good at being able to deduce that an eCommerce sub domain is legitimate extension of a content intensive main domain, and that they treat the two components as a combined whole. What is the truth? Which is the better way to go? Any guidance would be appreciated.
Technical SEO | | MEI1520 -
Why has my website dropped 20 places
Hi, a bit shocked this morning as my website http://www.in2town.co.uk/ has dropped around 20 places in google. Does anyone know why this has happened. The site is updated all day long so not sure what is going on here any help and advice would be great
Technical SEO | | ClaireH-1848860 -
Including videos on an eCommerce website.
Hi,
Technical SEO | | ChrisHolgate
We're about to start integrating video content on our eCommerece site in order to bolster the quantity and diversity of useful content that each page presents a potential customer. We’re talking product reviews, information relating to the differences between different products and company information. From an SEO perspective it has been suggested that Google will like this however I have a question regarding the actual method of integration. Usually I would just insert some embed code linking to the correct video on our YouTube channel however I’m really conscious that a search engine will just see the embed code, notice the page loads slightly slower and not really gain anything useful from the video file. I’m assuming that this isn’t the case but I have several questions: - Would you host on YouTube and simply insert the embed code in to the page. Would any alternative site (or even self-hosted) be preferable? - Should I be padding out either side of the embed code with a description of the video and an annotation on OUR site? - Does Google actually look at the link and ascertain the relevance of the video file to the actual page? If it does this does it gain anything useful that could help on-page SEO? These are probably all pretty basic questions for which I do apologise but I want to make sure that before spending a sizable amount of time on this that we start off with a correct integration! Many thanks0 -
Leaving Comments on blogs when html is removed
I found the following blog. It is pagerank 5 do follow http://www.unssc.org/web1/programmes/rcs/cca_undaf_training_material/teamrcs/forumdetail.asp?ID=32 If you attempt to leave a comment with html, the html is removed. There is a button which allows you to leave a comment but if you do it gets redirected to the domain of the blog not your site. However there are still people leaving links with the url of the intended site. As late as today. look at this comment
Technical SEO | | mickey11
Comment posted by : Alex on 09/09/2011 I love to se percorsi on this site very often How is this done, if anyone knows I got the code done to this your keywords The important part being mce_real_href0