Google Tag Manager
-
Has anyone used Google Tag Manager and do you feel it is worth it?
-
I'm lucky, my business partner is a developer and he is fantastic with code.
Hence why I have such a good content manager system, especially for SEO purposes.
I'm not a fan of WordPress or Drupal so Google's Tag Manager will come in handy if and when I have to deal with a website using those systems again.
-
Hi Christina,
When I compare it with generic CMSs, like WordPress and Drupal, the advantage that Tag Manager gives is the way it streamlines all the tags. When dealing with multiple scripts, I find it very convenient. Secondly, you get the scripts of all the clients from one account.
I believe, it has been setup for organizations, where marketers are different from developers. So, with Google Tag Manager, marketers will not have to contact developers or site administrators for adding scripts.
-
Thanks Mayank
I've had a good look at it today and it does the same as our content manager, but it will be handy to use on any client who does not use our cms.
-
Hi Christina,
Have been using Google Tag Manager since its launch. It is completely focused on making marketers's tasks free from the involvement of developers. It achieves the objective to a great extent.
I like it for the following reasons:
1. Once you have added Tag Manager script to the site, you do not need to go again to the HTML source for adding a script. It's pretty smooth at that function
2. It's a long term approach and can prove a great time saver for teams working on active campaigns.
3. Account management is easier - more like Google Analytics. You can handle scripts for different sites or campaign from a single platform
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Javascript content not being indexed by Google
I thought Google has gotten better at picking up unique content from javascript. I'm not seeing it with our site. We rate beauty and skincare products using our algorithms. Here is an example of a product -- https://www.skinsafeproducts.com/tide-free-gentle-he-liquid-laundry-detergent-100-fl-oz When you look at the cache page (text) from google none of the core ratings (badges like fragrance free, top free and so forth) are being picked up for ranking. Any idea what we could do to have the rating incorporated in the indexation.
Intermediate & Advanced SEO | | akih0 -
Google Not Indexing App Content
Hello Mozzers I recently noticed that there has been an increase in crawl errors reported in Google Search console & Google has stopped indexing our app content. Could this be due to the fact that there is a mismatch between the host path name mentioned within the android deeplink (within the alternate tag) and the actual URL of the page. For instance on the following desktop page http://www.example.com.au/page-1 the android deeplink points to http://www.example.com.au/android-app://com.example/http/www.example.com.au/4652374 Please note that the content on both pages (desktop & android) is same.Is this is a correct setup or am I doing something wrong here? Any help would be much appreciated. Thank you so much in advance.
Intermediate & Advanced SEO | | InMarketingWeTrust0 -
Null Alt Image Tags vs Missing Alt Image Tags
Hi, Would it be better for organic search to have a null alt image tag programatically added to thousands of images without alt image tags or just leave them as is. The option of adding tailored alt image tags to thousands of images is not possible. Is having sitewide alt image tags really important to organic search overall or what? Right now, probably 10% of the sites images have alt img tags. A huge number of those images are pages that aren Thanks!
Intermediate & Advanced SEO | | 945010 -
Should the Title Tag and the H1 Tag not be the same or not anymore and can that be classed as over optimization?
Hi All, I am just evaluating my title tags, H1,H2's etc and wondered in light of the google algorithm changes over the last 12 months , we should look at more diversity as opposed to things possibly looking over optimized... Originally (18 months ago) my Title tags considered of 2/3 keyword phrases , then I reduced this to my keyword phrase | Brand Name but a majority of my H1's and H2's had the same keyword phrases. Historically this has served us very well and rankings for good but over the last 12 months, we were hit by panda, hummingbird etc...and which we are trying to recover from and from what I have read, the rules have changed with regards to good seo./ over optimized SEO. We have been writting unique content , making more of our links branded etc to sort things out from that perspective but on the page stuff is just as important so I would like to get this right. I am now thinking , that I may be getting penalized if my H1 and title's , H2 are the same ? and that they should be obviously related but different. H2's again , need to be related but not the same as either of the above. Is that how things should be these days ? from what I have read about this, most of the articles are not that recent so I don't what to do what is now redundant advice Any advice greatly appreciated. Thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Canonical tag
Hi all, I have an ecommerce client and on the pages they have a drop down so customers can view via price, list etc. Natrurally I want a canonical tag on these pages, here's the question. as they have different pages of products, the canonical tag on http://www.thegreatgiftcompany.com/occassion/christmas#items-/occassion/christmas/page=7/?sort=price_asc,searchterm=,layout=grid,page=1 is to http://www.thegreatgiftcompany.com/occassion/christmas#items-/occassion/christmas/page=7. now, because the page=7 is a duplicate of the main page, shouldn't the canonical just be to the main page rather than page=7? Even when there is a canonical tag on the /Christmas/page=7 to the /Christmas page? hope that makes sense to everyone!
Intermediate & Advanced SEO | | KarlBantleman0 -
404 in google webmaster tool
I have redesigned my website with new web address over 6 months ago and in the google webmaster tools it still shows my old urls with a reponse code 404 and still crawls those pages. How do I make sure they don't appear anymore in the webmaster tool and don't get crawled anymore ? or should I do a re-direct ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Is Google Webmaster tools Accurate?
Is Google webmaster Tools data completely inaccurate, or am I just missing something? I noticed a recent surge in 404 errors detected 3 days ago (3/6/11) from pages that have not existed since November 2011. They are links to tag and author archives from pages initially indexed in August 2011. We switched to a new site in December 2011 and created 301 redirects from categories that no longer exist, to new categories. I am a little perplexed since the Google sitemap test shows no 404 errors, neither does SEO MOZ Crawl test, yet under GWT site diagnostics, these errors, all 125 of them, just showed up. Any thought/insights? We've worked hard to ensure a smooth site migration and now we are concerned. -Jason
Intermediate & Advanced SEO | | jimmyjohnson0 -
Remove www. in google webmaster
Hi. My baseball blog (mopupduty.com) shows up as www.mopupduty.com in Google Webmaster tools. This is an issue for me, as my Wordpress plug-in sitemap will only show up on http://mopupduty.com/sitemap.xml , not the www. version Is there any way in changing the www. in webmaster tools without deleting my existing index. The website currently has sitelinks in search results, and I'm not too keen in giving them up via deletion. Thanks
Intermediate & Advanced SEO | | mkoster0