Any Ecommerce Content Marketing Training and Resources
-
Hi guys!
Was wondering if you can help me out finding training/courses/resources that you could recommend for content marketing for large retail ecommerce sites. Particularly interested in editing product and category pages though open minded for any of your support. Any suggestion is welcomed.
In advance I appreciate your time and help!
Best,
Finn
-
Thanks Takeshi. I strongly agree with creating a blog and resource center. The issue is that the priority now is to create those unique product and category descriptions (just for the record I am in South America) and the opportunity and priority is to secure first unique descriptions and later to move to other value added content/inbound alternatives.
Thats why I am looking for expertise/training in writing remarkable product and category descriptions.
Thanks!
Finn
-
you're going to want to build a Blog or Resource Center or some other hub for your content to live. - Agreed
-
Having worked on a number of ecommerce sites myself, I would say that if you want to do content marketing for an eccomerce site, you're going to want to build a Blog or Resource Center or some other hub for your content to live.
Sure, creating unique and informative product descriptions and category pages is important, but truly compelling content that you can actually promote to get links and social shares is probably not going to live on your product page, but on a separate section of your site.
-
Here are some resources and ideas:
http://moz.com/community/q/content-marketing-for-e-commerce-sites
http://www.getelastic.com/beyond-blogging-13-content-marketing-opportunities-for-ecommerce/
http://www.practicalecommerce.com/articles/4066-14-New-Ecommerce-Books-for-Summer-2013
also their blog should be a great resources: http://www.practicalecommerce.com/
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content very similar on different websites
Hello, I am in the travel industry and I am currently building the same website (different domain names), one for the US and one for the UK (same website design). They will both features the same content (itinerary, activities) on the page with 2 exception, the 1 st one is that I will use different hotels for my uk clientele and for my US clientele and on the UK page I will use the word "holiday" in the UK and the word "vacation" in the US. Can the fact that I do the same "itineraries" and use the same text on 95 % of the page hurt my ranking in one country or another ?
Intermediate & Advanced SEO | | seoanalytics0 -
Would you recommend content within Javascript links?
We are an ecommerce site and I have noticed sites like this - workplace-products.co.uk/premises/canteen-furniture.html with hidden content (click on the details link under the canteen image) My question is would this content be as good as content that is placed normally within the body of a website? Because content I place on our pages is more for SE rankings than it is for visitors. Good to get your thoughts Thank you Jon
Intermediate & Advanced SEO | | imrubbish0 -
Duplicate Content Pages - A Few Queries..
I am working through the latest Moz Crawl Report and focusing on the 'high priority' issues of Duplicate Page Content. There are some strange instances being flagged and so wondered whether anyone has any knowledge as to why this may be happening... Here is an example; This page; http://www.bolsovercruiseclub.com/destinations/cruise-breaks-&-british-isles/bruges/ ...is apparently duplicated with these pages; http://www.bolsovercruiseclub.com/guides/excursions http://www.bolsovercruiseclub.com/guides/cruises-from-the-uk http://www.bolsovercruiseclub.com/cruise-deals/norwegian-star-europe-cruise-deals Not sure why...? Also, pages that are on our 'Cruise Reviews' section such as this page; http://www.bolsovercruiseclub.com/cruise-reviews/p&o-cruises/adonia/cruising/931 ...are being flagged as duplicated content with a page like this; http://www.bolsovercruiseclub.com/destinations/cruise-breaks-&-british-isles/bilbao/ Is this a 'thin content' issue i.e. 2 pages have 'thin content' and are therefore duplicated? If so, the 'destinations' page can (and will be) rewritten with more content (and images) but the 'cruise reviews' are written by customers and so we are unable to do anything there... Hope that all makes sense?! Andy
Intermediate & Advanced SEO | | TomKing0 -
Product Syndication and duplicate content
Hi, It's a duplicate content question. We sell products (vacation rental homes) on a number of websites as well as our own. Generally, these affiliate sites have a higher domain authority and much more traffic than our site. The product content (text, images, and often availability and rates) is pulled by our affiliates into their websites daily and is exactly the same as the content on our site, not including their page structure. We receive enquiries by email and any links from their domains to ours are nofollow. For example, all of the listing text on mysite.com/listing_id is identical to my-first-affiliate-site.com/listing_id and my-second-affiliate-site.com/listing_id. Does this count as duplicate content and, if so, can anyone suggest a strategy to make the best of the situation? Thanks
Intermediate & Advanced SEO | | McCaldin0 -
Is this duplicate content something to be concerned about?
On the 20th February a site I work on took a nose-dive for the main terms I target. Unfortunately I can't provide the url for this site. All links have been developed organically so I have ruled this out as something which could've had an impact. During the past 4 months I've cleaned up all WMT errors and applied appropriate redirects wherever applicable. During this process I noticed that mydomainname.net contained identical content to the main mydomainname.com site. Upon discovering this problem I 301 redirected all .net content to the main .com site. Nothing has changed in terms of rankings since doing this about 3 months ago. I also found paragraphs of duplicate content on other sites (competitors in different countries). Although entire pages haven't been copied there is still enough content to highlight similarities. As this content was written from scratch and Google would've seen this within it's crawl and index process I wanted to get peoples thoughts as to whether this is something I should be concerned about? Many thanks in advance.
Intermediate & Advanced SEO | | bfrl0 -
Linkbuilding External Ecommerce
Hi there, I am new in Link Building external, I want some help of you guys! I would like to learn about the best ways to do link building for Ecommerce. Can u help me, please? Thank You!
Intermediate & Advanced SEO | | Fabricio_Sahdo0 -
Techniques to fix eCommerce faceted navigation
Hi everyone, I've read a lot about different techniques to fix duplicate content problems caused by eCommerce faceted navigation (e.g. redundant URL combinations of colors, sizes, etc.). From what I've seen suggested methods include using AJAX or JavaScript to make the links functional for users only and prevent bots from crawling through them. I was wondering if this technique would work instead? If we detect that the user is a robot, instead of displaying a link, we simply display its anchor text. So what would be for a human COLOR < li > < a href = red >red < /a > < /li >
Intermediate & Advanced SEO | | anthematic
< li > < a href = blue>blue < /a > < /li > Would be for a robot COLOR < li > red < /li >
< li > blue < /li > Any reason I shouldn't do this? Thanks! *** edit Another reason to fix this is crawl budget since robots can waste their time going through every possible combination of facet. This is also something I'm looking to fix.0 -
Duplicate content
I have just read http://www.seomoz.org/blog/duplicate-content-in-a-post-panda-world and I would like to know which option is the best fit for my case. I have the website http://www.hotelelgreco.gr and every image in image library http://www.hotelelgreco.gr/image-library.aspx has a different url but is considered duplicate with others of the library. Please suggest me what should i do.
Intermediate & Advanced SEO | | socrateskirtsios0