ECommerce Tracking Code Installation

[RuchiPardal]

Hi All,

Kindly explain how to implement eCommerce tracking code on the website.I am aware how to enable and generate eCommerce tracking code in Google Analytics but have confusion from website end.Also, where i read the steps, everywhere i read the below code:

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<script< span="">type="text/javascript"> var _gaq = _gaq ||[]; _gaq.push(['_setAccount','UA-XXXXX-X']); _gaq.push(['_trackPageview']); _gaq.push(['_addTrans', '1234', // transaction ID - required 'Acme Clothing', // affiliation or store name '11.99', // total - required '1.29', // tax '5', // shipping 'San Jose', // city 'California', // state or province 'USA' // country ]); // add item might be called for every item in the shopping cart // where your ecommerce engine loops through each item in the cart and // prints out _addItem for each _gaq.push(['_addItem', '1234', // transaction ID - required 'DD44', // SKU/code - required 'T-Shirt', // product name 'Green Medium', // category or variation '11.99', // unit price - required '1' // quantity - required ]); _gaq.push(['_trackTrans']);//submits transaction to the Analytics servers (function(){ var ga = document.createElement('script'); ga.type ='text/javascript'; ga.async =true; ga.src =('https:'== document.location.protocol ?'https://ssl':'http://www')+'.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); ----------------------------------------</script<>

In the above code specific transaction id, SKU/code are mentioned.

What will be the modifications in the above code if i have to track all products present on my eCommerce website??

[AndersS]

Hi Ruchi!

The reason for this, was that this was an example with three products added to a the cart/order. If you have more products added to the cart, then the _addItem must be repeated for each and every single product/orderline. This code should only reflect the products in just one given transactions, not all the products in your store. You will have to find some way pass this information dynamically when people order products from your store, as this is not hardcoded beforehand - it is to be created dynamically on the fly when a customer loads the final transaction page (like a receipt/thank you-page). There is no special tracking for the individual product pages.

On regular product pages, you only need the standard Google analytics tracking code. In addidtion, you could add a custom _trackEvent for when people add a product to the cart, but this is not mandatory, and does not influence the ecommerce tracking.

Best regards,

Anders

[RuchiPardal]

In your example, Google will track only three specific products those you have mentioned in your analytic code.

Again, i am repeating my question that how will i track the transaction for "n numbers" of products those are present on my website.Is there any variable that i would have to pass in '_addTrans' and '_addItem' to track.

[AndersS]

Hi!

I believe this should be a working example:

Hope this helps

Anders

[RuchiPardal]

Thanks Anders,

It would be great if you can explain it with example or if you have any reference article.

[AndersS]

Hi Ruchi.

This really depends on what the customer buys. the tracking code you reference above should be placed on the order confirmation/receipt page and should be dynamically filled with transaction ID/SKU's etc based on whatever the customer ends up buying.

• The _addTrans section should be filled with the customers transaction info.
• The _addItem section should be filled with the products bought, (and repeated once for each orderline)

Hope this helps

Best regards,
Anders