Optimizing WordPress Pages With List of Posts

[Pinlaser]

A friend of mine  has published a new site called www.localsguidesa.com. It is an informational/review site about a resort town. Most of my experience has been dealing with single html pages.

In the  case of this site, the main "money keyword" pages are mainly an introduction of text followed by a list and snipped of blog posts such as this page http://localsguidesa.com/what-to-see-do/attractions which would target St Augustine Attractions. Would she be better off making the main pages with more content and less blog posts?

How would ranking be affected with all the preview blog posts on the page?

The strategy is for the blog posts to rank on the longer tail keywords...such as "Top 10 Attractions in St Augustine ", but what suggestions would you have for a main  navigation page such as http://localsguidesa.com/what-to-see-do/attractions

[KaneJamison]

The attractions page that you linked to has plenty of unique content, but if you're targeting the keyword "st augustine attractions", you'll want to do everything in your power to make that page more attractive and useful than anything else ranking for the target keyword.

Listing blog posts down below as title + short description is great from a user standpoint and a search engine standpoint. Keep it up, and try to find ways to add more internal links to the text throughout the page rather than relying on dumping all the links at the bottom.

[Kurt_Steinbrueck]

The example page you provided has a good amount of content before the blog snippets.  I think from an SEO standpoint this format would be fine.  Just optimize the unique text at the top and choose related blog posts for the snippets.  I wouldn't have more than 3 or 4 blog post snippets at the bottom just because I think it will start to look messy for users.

I also like ReferralCandy's response.

[InMarketingWeTrust]

This is quite a tricky situation.

The best way to optimise your website from an SEO perspective would be to focus on your main keywords. Once you attract the people looking for the broader topic of St. Augustine, they will then look specifically at a certain location such as Tours, Food or activities through your website. I would imagine this would give you a low bounce rate comparatively.

Best of luck in your website!

[MoosaHemani]

In the case you have discussed above, it seems like having more blog post might attract the end user but from the search engine rankings point of view this didn’t seems to help much!

I would personally advice you to add more content on the page and focus your link building strategy to get a link to your main page instead of blog pages. Keep the blogs for long tail keywords and for main money making keywords focus on the page that contain content with list of blog posts on the page.

Hope this helps!

[ReferralCandy]

In the case of a tourism site, I would recommend having more content on the main pages than blog posts.

Since you are likely to have a fixed set of attractions, you would want to focus on perfecting the content for each of them and providing clear call to actions to attraction pages on your main pages. Blog posts on latest events or news can take up a certain section on your home page, but your main content should still be photos or links to attractions, transport, food, etc that drives visitors to information they require for a trip to St Augustine.

Perhaps a good way to get some inspiration is to take a look at some of the tourism sites for the top cities such as London, Singapore, Sydney, etc.

Hope that helps!