Finding Related Keywords and/or Phrases
-
I'm diving into unknown territory and looking for keywords and phrases related to a prospective new clients business. He knows some of the general terms, for example, water removal. What tool works best to find related search terms and the number of searches for those keywords/search terms. I usually use the Google Keyword Tool but going to give moz a try. Love to be able to get local search data as well.
Thanks!
-
Keri,
Thanks for the encouragement. Are there specific areas I should expand on ? Are there others that are more obvious that I should ot include or focus on? What do you think would help the community the most?
-
This sounds like the start of a good YouMoz post.
-
As suggested above good keyword research provides good tools as well as creativity. I would recommend the following:
-
I like Spyfu and they do have a 30 day trial if you want to check them out. What I normally do is run a report with the competitors the client mentions. Then I look at the the top guys on the key word searches the client wants to show up on and run a report with these. I like to limit the competitors to 2-3 even though you can add more (sometimes too much data reduces clarity). I export the words that come up to CSV. I delete any non applicable words and create a master key word list out of this.
-
If by any chance you don't have an overwhelming amount of key words at this point(unlikely) you can put the most interesting words into another tool Spyfu has Keyword groupie to get more.
-
Related to the answer above I like to sit in on a few sales calls and/or act as a temporary sales floor rep for a few hours if the business is retail. If this is not possible another option is to call a list of customers and leads as a quality assurance person(or whatever other title works for the client) to find out how their experience is/was and ask them what they were looking for when they purchased and what features caused them to buy. During the conversation the clients will often give you several good value propositions and key words. As a side note this is a great time to surf for case studies, references and reviews for the client as well. All of these option do require the clients permission and trust. If they are OK with things like this you can get a lot of information.
-
I add any new key words out of this exploration to the list and review with the client.
-
Once I have a list I input this into my Moz campaign.
-
After the ranking report has run I evaluate the low hanging fruit and focus my content development on these words/phrases.
-
Once I have mastered the universe on this first set of words I repeat the process.
Hope this helps,
Ron
-
-
Yip SEMRUSH as being mentioned, however employ the Moz keyword difficulty tool as well and see if your competition are I ranking for the interesting terms. Good for supporting your keywords that you are aiming the site/pages in the right direction.
David
-
What do people calling the business ask for? The way potential customers describe things can help you figure out keywords, too.
-
I personally think that there is no way a tool like Google keyword tool is going to help you with that. In order to find the keywords related to the business and offer better return on investment then try keyword tools software like SEM Rush or Keyword Spy and you will get tons of valuable data under your belt.
**Both tools are paid!
Hope this helps!
-
Thank you very much for the suggestion. Going to check it out.
-
Hi Donald,
I would recommend SEMRUSH for this kind of research. By just typing in the URL , you can check your competitors top 20 organic rankings for a majority of their keywords and get an insight into their strategy. It gives you info related to keywords, positions, search volume, level of competition etc.
Cheers,
SEO5.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Canonicalisation/ Moz/ WP.
Hi, I've recently put a new site live using Wordpress, and have hooked it up to Moz Analytics. Moz is reporting >1000 pages with 'missing meta description page', and >250 with 'duplicate page content'. The issues seem to be being flagged by pages with '?sort=asc&view=main', ?show=paged&view=main, '?sort=ratedup&show=all&view=list', etc. I have a number of category pages, which users can filter by etc to give them the information in the way they want to see it. I have this ' I haven't got many pages indexed by Google yet, so can't see if they're hitting the same issues as Moz. Any help/ advice appreciated.
Moz Pro | | newstd1000 -
Any Other PAID Keyword Difficulty Tool?
Why is The Keyword Difficulty Tool so unreliable? Anyone know of another PAID Keyword Difficulty Tool? Right now I feel like I am getting ripped off for $99 a month for a tool that I have no confidence in...PLEASE HELP ANYONE
Moz Pro | | Local-Interactive0 -
Keywords Data Tool: Why is volume metrics unavailable for all of my keywords?
When I use the SEOMoz Pro Tool for Keyword Resarch, I get the notice that the tool is getting improvements. But when I run my keywords all of the volume metric data is unavailable. Why is this?
Moz Pro | | seocoppercupimages0 -
Is there a way to pull ALL rankings for a site for a set of keywords?
I'm fairly new to SEOMoz, and am looking for a way to pull all rankings for a site with the keywords I've listed, not just the top ranking. So for instance if my site ranks for the keyword "widget maker in MO" in two spots. The current rank report will only show me the top result. I know I can click on each keyword individually and see a full list of the top 50, but I'm looking for a more automated way of doing this (I'm the only SEO at my agency and time is an issue). I previously used Advanced Web Ranking and the tool would like me pull a CSV of the top 30 sites for each keyword I was tracking and then I could just search for my site and pull those results easier. Anyone know of a shortcut or report I should use? Thanks!
Moz Pro | | OsbornBarr0 -
Pass Page LinkJuice? Or Pass Keyword LinkJuice?
I have a popular page that is not one of the three pages that I am hoping to raise awareness of (want to focus on). The dilemma I am trying to understand is that I really don't want to encourage all the flow from the popular to ONE of my hopeful pages (focus pages). Rather, I want to focus the keyword portions of that page to help the three hopeful pages. So I consider the rel=canonical tag.... err no. rel=canonical would pass ALL my popular page link juice to ONE of my three hopeful pages. What's the best way to pass the keyword link juice relevant to each of my three hopeful pages their, um, portion, of the popular page link juice. I'm white hat by preference. All four pages are good legitimate landing pages, and of course I dread sabotaging the popularity of what is working. Suggestions? Advice?
Moz Pro | | iansears0 -
Domain Authority is up, how do I find out what changed?
Hi, I’m a noob so if this is a really obvious question, I apologize. Our domain authority increased this week. I wonder if there is any easy way to find out what changed. (We didn’t do anything.) Thank you! Ann
Moz Pro | | anns0 -
Keyword Difficulty Tool: Error
Hi - is anyone else getting an error using the Keyword Difficulty tool? I'm getting "ERROR: There was a transient error with your request. Please try again."
Moz Pro | | ErikDster0 -
Keyword Update More Frequent?
I think it's extremely important to be aware of any change in ranking ASAP is there any way to have SEOMOZ Pro update more often than once a week?
Moz Pro | | montage0