Mobile header and Schema Tags
-
We have recently made a website I work on responsive. This involved taking their original desktop site and then making it work on mobiles/tablets. Due to the nature of their existing header we are serving a different version to mobiles/tablets.
Do the schema tags which are on the desktop header need to be added to the mobile version or are they just needed on the desktop code?
-
Hi Edward,
Schema tags are intended to a) indicate with more granularity what a given element is on a page (e.g. 'review', 'recipe', 'video file', etc.), and b) this information can sometimes be used by Google for rich snippets in the SERPs. So whether you need to include these tags in the mobile version of your header will depend on what they are describing. If the code for the header is different for the desktop and mobile versions, but you do have the same element and you do want the schema tags to be there, you'll need to include them; if the element which you're marking up in the desktop header isn't present in the mobile header, don't include them.
There aren't currently (to my knowledge) specific Schema tags which indicate a 'mobile site'. (The ones that Robert mentioned seem to be for marking up a page featuring a mobile app). If you had a separate URL for mobile visitors, such as m.domain.com, you would need a mobile 'rel=canonical' tag to avoid duplicate content but that doesn't sound like it's the case for your site.
It sounds to me like you're using dynamic serving, rather than a pure responsive design. (pure responsive only changes the CSS whereas dynamic serving keeps the same URL but serves up different HTML based on user agent). If this is the case, you'll also want to include a vary HTTP header based on user agent. (the Google guidelines for how to do this are here.) This indicates to Google that you are serving a different HTML based on user agent, and not cloaking.
Hope that helps!
-
Given what you have here, the schema should be added to the mobile.
Best
-
Sorry if this wasn't clear.. there is a different version of the header which is pulled in for the mobile version. The structure and contents of the desktop header was too complicated to use on a mobile, the client didn't want to amend the design of the desktop site. Only the header section is different, everything else is the same code.
-
Edward,
When you say you made the site responsive and you serve a different version for mobile and tablets, I have to say I am confused. Are you stating that you made a site responsive, and you are serving a site that is different for mobile/tablet? My first thought is why make the site responsive if you are going to serve a mobile site?
For mobile there is schema that you should use (again, I am assuming you are serving two versions).
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Deleting Tags without Penalty?
Hello - We have a site with over 1,000 tags. We added too many and would like a fresh start as they are creating a lot of duplicate pages on the site. What is the best way to go about deleting all of these tags without being penalized by Google? Is there a way to tell Google direclty to stop crawling them? We would prefer to not have that many pages just sit as 404 errors on the site. Thank you.
Technical SEO | | FamiliesLoveTravel0 -
Several Items in the Organization schema structured file
Hi MOZ community! Could you please help me with the issue? I have implemented Organization Schema on the website. But according to the structure I can not markup data once. So now I have 2 Items for a Organization schema on a page. The questions are: 1. Does Google consider both of them? 2. Is that OK to have a few Items for one type of schema on the page? Thank you
Technical SEO | | juicefromtheraw10 -
Schema, aggregate ratings and trustpilot
Hi! I'm looking to include rich snippets on some of my product sites, such as price etc. In addition, it would be nice to include our overall ratings (from Trustpilot) on the different pages.
Technical SEO | | eyephone
However, I've been looking all over, and haven't really found a clear answer, as to if this is even in adherence with the Google guidelines. As it is our company overall, and not the specific products that are being rated, I have done it likes this (on product pages): name of organization
248
8,2
10. other product-specific information Would this be against guidelines?0 -
Missing "Mobile Friendly" Tag in Google
Hi All, I have noticed that Google are not displaying a mobile friendly tag next to our website (www.wombatwebdesign.com). We made it responsive over a year ago and it is running on Joomla 3.X, as recommended by Google. I have run it through google checking tool and it confirms it is mobile friendly. So why no mobile friendly tag? Any ideas gratefully received. Thanks Fraser
Technical SEO | | fraserhannah0 -
Duplicate Title Tags
Webmaster Tools is showing that I have 78 duplicate title tags. Here is an example of tags they deem to be duplicate: www.lifeinsure.com/blog/life-insurance-trusts/ www.lifeinsure.com/blog/life-insurance-trusts www.lifeinsure.com/life-insurance-trusts/ I have done 301 redirects from any posts beginning with "/blog/" to "/" Any idea why this is happening?
Technical SEO | | rdreich490 -
Auto generated meta description tag in Drupal
Was having issues on Drupal not autogenerating a meta description tag, but I think I have figured it out. Just to verify, would this piece of code be the meta description tag (reason I ask is b/c it looks a little different than the usual tag I have seen):
Technical SEO | | kevgrand0 -
Google indexing tags help
Hey everyone, So yesterday someone pointed out to me that Google is indexing tags and that will likely hurt search engine results. I just did a "site:thetechblock.com" and I notice that tags are still being pulled. http://d.pr/i/WmE6 Today, I went into my Yoast settings and checked "noindex,follow" tags in the Taxomomies settings. I just want to make sure what I'm doing is right. http://d.pr/i/zmbd Thanks guys
Technical SEO | | ttb0 -
Optimum title and description meta tag length
Hi all, I have read that a title tag and description tag length of 69 and 156 characters respectively, should be used as this is all that Google will show in the search results, but that search engine robots will read longer titles and descriptions and additional characters will have an effect on ranking algorithms. However, is there any SEO benefit in making title and description tags longer to include more keywords to aid ranking, even though the latter part won't be visible in the results. I have read elsewhere on this forum that there may be concerns with regards to keyword dilution, but what about keyword reinforcement, i.e. by a repetition of the main keyword at the end of the title/description (I mean in a readable manner here, not 'stuffed')? Thanks in advance, Gareth
Technical SEO | | gdavies090319770