Mobile header and Schema Tags
-
We have recently made a website I work on responsive. This involved taking their original desktop site and then making it work on mobiles/tablets. Due to the nature of their existing header we are serving a different version to mobiles/tablets.
Do the schema tags which are on the desktop header need to be added to the mobile version or are they just needed on the desktop code?
-
Hi Edward,
Schema tags are intended to a) indicate with more granularity what a given element is on a page (e.g. 'review', 'recipe', 'video file', etc.), and b) this information can sometimes be used by Google for rich snippets in the SERPs. So whether you need to include these tags in the mobile version of your header will depend on what they are describing. If the code for the header is different for the desktop and mobile versions, but you do have the same element and you do want the schema tags to be there, you'll need to include them; if the element which you're marking up in the desktop header isn't present in the mobile header, don't include them.
There aren't currently (to my knowledge) specific Schema tags which indicate a 'mobile site'. (The ones that Robert mentioned seem to be for marking up a page featuring a mobile app). If you had a separate URL for mobile visitors, such as m.domain.com, you would need a mobile 'rel=canonical' tag to avoid duplicate content but that doesn't sound like it's the case for your site.
It sounds to me like you're using dynamic serving, rather than a pure responsive design. (pure responsive only changes the CSS whereas dynamic serving keeps the same URL but serves up different HTML based on user agent). If this is the case, you'll also want to include a vary HTTP header based on user agent. (the Google guidelines for how to do this are here.) This indicates to Google that you are serving a different HTML based on user agent, and not cloaking.
Hope that helps!
-
Given what you have here, the schema should be added to the mobile.
Best
-
Sorry if this wasn't clear.. there is a different version of the header which is pulled in for the mobile version. The structure and contents of the desktop header was too complicated to use on a mobile, the client didn't want to amend the design of the desktop site. Only the header section is different, everything else is the same code.
-
Edward,
When you say you made the site responsive and you serve a different version for mobile and tablets, I have to say I am confused. Are you stating that you made a site responsive, and you are serving a site that is different for mobile/tablet? My first thought is why make the site responsive if you are going to serve a mobile site?
For mobile there is schema that you should use (again, I am assuming you are serving two versions).
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
FAQ Schema Markup
I was wondering which blog posts would qualify for an FAQ Schema markup. For instance, we have a blog post which is more like a Q&A interview with our customer where our product gets mentioned several times. Would we get dinged for including our product name in the markup? First of all does that kind of blog posts even qualify for the markup? Example of the blog post: https://www.revulytics.com/blog/qa-techsmith-snagit-strategy-lead-daniel-foster
Technical SEO | | revulytics0 -
Can I safely delete unused tags??
Can I safely delete unused tags, ones with 0 posts connected to them? Thanks, Mike
Technical SEO | | naturalsociety0 -
I have a Category and Tag In My Blogs
I have use category and Tags in my blogs. Now i have an problem with blog URL and Tags URL. My blog URLs is also show in Tags page and both the content is same. For Example: My Blog URL is: https://www.example.com/advice-how-to-do-batting And Tag Page URL is : https://www.example.com/advice-batting in that - https://www.example.com/advice-how-to-do-batting The URLs contain same content. No should i write two different meta title and description for above two URLs pages. As there might more blog added under Tags pages with different topics and title. Request on Thought Please.
Technical SEO | | ProcessSEO0 -
Same H1 & H2 Tags
Is it bad to have the same H1 & H2 tag on one page? I found a similar question here on the moz forum but it didn't exactly answer my question. And will adding "about" on the H2 help, or should we avoid duplicate tags completely? Here is a link to the page in question (which will repeat throughout this site.) Thanks in advance!
Technical SEO | | Mike.Bean0 -
Dynamic content in meta tag
Hi There, A quick query, If few stats digits or numbers are taken in Meta description and they change daily that's why meta description changed regularly. example : current stats: 2859594 hosted sites, 99.57% uptime last week, 59.52% positive social media user sentiment, and 43 user reviews. changes in digits effect SEO Ranking? Rajiv
Technical SEO | | gamesecure0 -
Meta HTML tag code
I have been instructed by Moz that I have some missing meta description tags; however, this is what comes up when I searched for more help on this site: "The proper coding for a meta HTML tag is These Meta descriptions can be nested anywhere in the element." Obviously the actual coding is missing... so can anyone tell me what the proper coding for a meta HTML tag is? Thanks!
Technical SEO | | marissaRT0 -
Title tag not showing on google? Please Help!
I've read the FAQs and searched the help center. My URL is: http://www.webygeeks.comI have updated title tags of my client's website 10-15 days ago, still the title on google is coming as the company name 😞 Why so??Description is correct but title is incorrect, can you please recommend me something guys?Also, i am wondering why the google cache is showing date of september 5 and we have changed the titles around 10 - 15 days before that http://webcache.googleusercontent.com/search?q=cache:P45GOiHRaIUJ:www.webygeeks.com/+&cd=1&hl=en&ct=clnk Really appreciate your suggestion.
Technical SEO | | lvp11380 -
Should rel canonical tags include the root domain
It does sound like a silly question but bear with me a little... I recently installed on my Joomla website a module that automatically creates rel canonical tags for pages that contain lists that can be sorted by different criteria: (price, alphabetic order, etc...) I know that a proper canonical tag should look like this: However, the module I'm using creates the following structure Will this work? I mean, will it be "understood" by the bots? To see what the module actually does, you can visit the following link http://www.quipeutlefaire.fr/fr/index.php?sort=price&sort_direction=desc&limit=10&limitstart=0&option=com_auctions&category=240 In the source code you will see that the canonical tag is Which is the original "unsorted" page. Thanks in advance for your help
Technical SEO | | QPLF0