Is the keyword ranking number used for MOZ Pro an average position taken across the time period?
-
Hi there
I am just trying to confirm how the ranking given in the 'rankings' report is calculated (an average etc).
Thanks
Sarah
-
Hi Martijn
Thanks for your response. So, it's a one-time result for each crawl? Doesn't seem very reliable to me...
-
Hi Sarah,
If you are seeing a discrepancy between where Moz says you are ranking vs what you are seeing when you perform a search, it is because Moz tries to represent the ranking "most" users would see.
Here are some factors that can cause discrepancies found at Moz.com/Help:
Why do the rankings in SEOmoz not match what I see in Google?
Great question! Although there is never one “right” ranking for any keyword, SEOmoz tries to represent the ranking results that “most” users will see. If you see wildly different results from your search engine compared to your Ranking Report, it could be because of the following reasons:-
Personalization – Most search engines will personalize your results based on your search history. Make sure you are logged out when performing a search. For Google, try adding &pws=0 to the end of your query string.
For example, if you searched for “SEO” the URL in Google would look like google.com/search?q=SEO. To turn off personalization, append &pws=0 to the end, so it would look like google.com/search?q=SEO&pws=0.
-
Geographic Bias – Search engines also customize results based on location. This means users in one city often see very different results than users in another location.
-
Latency – Rankings can change between the time we retrieve them and the day when they are viewed.
-
“www” vs. non-“www” Subdomains – The Web App is subdomain specific, meaning it only tracks rankings for the specific subdomain you track. So if you enter “example.com” as your subdomain, but “www.subdomain.com” is what ranks in the search results, this ranking won’t appear in your rankings report. This also might indicate a problem with canonicalization or duplicate content.
If you set your campaign up on the wrong subdomain, the only way to correct it is to start a new campaign. You can either archive or delete your old campaign, or choose to keep it running if you have enough campaign slots available.
Hope this helps.
Mike
-
-
Hi Sarah,
No, it's the position that the Moz crawlers found your keyword for on the search engine result page. So it's not an average.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is Rank Tracker accurate?
Rank Tracker tells me my page is #3 on Google (US) for a keyword phrase When I check Google.com myself, I see my page is #6 Am I missing something here?
Moz Pro | | brianflannery0 -
Problem to log into moz
Every time the moz logs me out from the account and then I can not log in. It shows on the left side my name like I am logged in and then when I want go to community suddenly I am not logged in. It offen shows 502 error. It was first doing on firefox, then I manage to log in chrome and now I had to log in private browsing.
Moz Pro | | Rebeca11 -
Ranking not correct
Hi, I am new in moz. I just wonder why on pro it shows that our domain laysander.com is rank no 9 on google US. but when I check myself on google.com, it shows on page 2. No 4. What should I do to increase my real rank so that I can go to page 1 Top 3? Thanks,
Moz Pro | | laysander0 -
Ranking - UK or Localised?
The MOZ rankings are based on a GOOGLE UK search, when in reality when someone does a search on Google, the results, by default, are localised (based on the City IP). We need to see where we rank for a local search (Leeds) and also for a UK search?
Moz Pro | | Morch0 -
Keyword rankings tool not fully populated today?
I logged in today and my rankings are normally crawled on Thurs, and of my 66 keywords only 6 of them are showing any data - the rest are all blank. It's been going for weeks so it's not like it doesn't have it's initial data yet. I presume this is some issue or artifact that the results haven't been input yet. Can someone help answer this?
Moz Pro | | mlm12
Thanks,
Michelle0 -
Keyword Difficulty Tool Ranking
I'm using the keyword difficultly tool to help me create a a list of 5 keywords (out of approx 50-60) to optimise pages for on a site. However I don't want to just choose the top 5 if 3 of them are too competitive and not worth targeting. From anyone's experience, for a small, new web company who has no pages optimised at this point, do you think there is a keyword difficulty score that I should create a hard limit on? So for instance, with a group of keywords, to only target keywords that have a difficulty score of 60 or below because anything higher would be too difficult to optimise the pages for in this stage of the sites development. Thanks in advance for your help Michelle 🙂
Moz Pro | | artlivemedia0 -
Rank Checker Tool
How many keywords/domains can I track using this tool on the Pro membership? Looking at the tool itself, it looks like 100 but in the 'help' section it states up to 300?
Moz Pro | | dentaldesign0 -
Capitalisation of campaign keywords - why does this affect traffic but not rankings?
Having accidentaly entered keywords into my campaign with both upper-case initial letters ("Product Design") and lower-case initial letters ("product design") I find that the rankings are, as expected, identical. However, the traffic generated by the keywords is markedly different. Does this mean that the two versions of the keyword should be treated like totally seperate keywords in future? Indeed, should I be entering all variants of capitalisation into future keyword campaigns (such as "product Design" and "Product design") if I wish to get the full picture in future? Any answers would be welcome. David in Scotland
Moz Pro | | ContactOnline0