Is link disavow becoming a necessary defensive strategy?
-
We have a large site which attracts a massive amount of link spam on a continual basis. I'm talking thousands of links every day. The reason we get so much spam linking to us is that we are an authority site in a highly spammed vertical.
So, to avoid falling foul of Penguin are we fast coming to a point where sites have to constantly monitor their link profiles and disavow anything that looks remotely dodgy?
-
Thanks David, some interesting comments on those posts. Normal, I would not bother with disavowing but in this particular instance the volume is at a level to cause serious concern.
-
Loss of rankings/traffic = Yes for penguin 1.0
GWT Warning = No -
Hi Jan,
I posted a similar question just the other day (http://moz.com/community/q/thoughts-on-proactive-link-disavow)
Sheldon commented on that question with a link to an interesting G+ Hangout where they touched on it slightly. You might want to check that out.
I also posted the question on G+ and got a number of replies which may be interesting to checkout:
https://plus.google.com/u/0/112470203895742795102/posts/gAXXxDWMLNS
Like most things SEO, there are people on both sides of the fence. One side suggessts that you don't want touch the disavow tool unless you get a warning email (or penalty) from Googs. The other side are all for regularly, proactively disavowing junk. You may need to take all the available info into consideration and make your own judgement call.
Hope this helps.
-
Did you notice a loss of ranks/traffic? Did you get a warning message in Google Webmaster Tools for "unnatural links"? As an "authority site", the answer is probably "no". No need to use the disavow tool in my opinion.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Too many on page links
Hi I know previously it was recommended to stick to under 100 links on the page, but I've run a crawl and mine are over this now with 130+ How important is this now? I've read a few articles to say it's not as crucial as before. Thanks!
Intermediate & Advanced SEO | | BeckyKey1 -
Disavow without penalty
Hi fellow Mozians, I have come up with a doubt today which I would appreciate your thoughts on. I have always been convinced that the disavowal tool can be used at any time as part of your backlink monitoring activities- if you see a dodgy backlink coming in you should add it to your disavowal file if you can't get it removed (which you probably can't). That is to say that the disavowal tool can be used pre-emptively to make sure a dodgy link does do your site any harm. However, this belief of mine has taken a bit of a beating this morning as another SEO suggested that the disavowal tool only has en effect if acompanied by a reconsideratiosn request, and that you can only file a reconsideration request if you have some kind of manual action. This logic describes that you can only disavowal when you have a penalty. This theory was backed up by this moz article from May 2013:
Intermediate & Advanced SEO | | unirmk
https://moz.com/blog/google-disavow-tool
The comments didnt do much to settle my doubts. This Mat Cutts video, from November 2013 seems to confirm my belief however:
https://www.youtube.com/watch?time_continue=86&v=eFJZXpnsRsc It seems perfectly reasonable that Google does allow pre-emptive disavowal-ing, not just because of the whole negative seo issue, but just because nasty links do happen naturally. Not all SEOs spend all their waking hours building links which they know they will have to disavowal later shoudl a penalty hit at some point, and it seems reasonable that an SEO should be able to say- "Link XYZ is nothing to do with me!" before Google excercises retribution. If, for example you get hired working for a company that HAD a penalty due to spammy link building in the past that has been lifted; but you see that Google periodically discovers the occasional spammy link it seems fair that you should be able to tell google that you want to voluntarily remove any "credit" that that link is giving you today, so as to avoid a penalty tomorrow. Your help would be much appreciated. Many thanks indeed. watch?time_continue=86&v=eFJZXpnsRsc0 -
Link Building
We have just recently launched a new website in Australia and as l am new to the SEO community, l was looking for a little advice on link building. Where is best to start? There are not many authorative websites for our industry. Are there specific websites that are good to link to? Are there any good tools to assist with this? Any help would be great. Thank you.
Intermediate & Advanced SEO | | RobSchofield0 -
Links from new sites with no link juice
Hi Guys, Do backlinks from a bunch of new sites pass any value to our site? I've heard a lot from some "SEO experts" say that it is an effective link building strategy to build a bunch of new sites and link them to our main site. I highly doubt that... To me, a new site is a new site, which means it won't have any backlinks in the beginning (most likely), so a backlink from this site won't pass too much link juice. Right? In my humble opinion this is not a good strategy any more...if you build new sites for the sake of getting links. This is just wrong. But, if you do have some unique content and you want to share with others on that particular topic, then you can definitely create a blog and write content and start getting links. And over time, the domain authority will increase, then a backlink from this site will become more valuable? I am not a SEO expert myself, so I am eager to hear your thoughts. Thanks.
Intermediate & Advanced SEO | | witmartmarketing0 -
External links from banned websites
Currently working with a client that has seen his rankings diminish after the penguin update. I've manually analyzed all his 600 backlinks and identified approximately 85 external links from websites that have been banned by Google. How do these sites affect his current rankings? Should i just disavow all these links using the Google disavow tool? Any comments would be highly appreciated!
Intermediate & Advanced SEO | | Nick_Johansson0 -
Excessive navigation links
I'm working on the code for a collaborative project that will eventually have hundreds of pages. The editor of this project wants all pages to be listed in the main navigation at the top of the site. There are four main dropdown (suckerfish-style) menus and these have nested sub- and sub-sub-menus. Putting aside the UI issues this creates, I'm concerned about how Google will find our content on the page. Right now, we now have over 120 links above the main content of the page and have plans to add more as time goes on (as new pages are created). Perhaps of note, these navigation elements are within an html5 <nav>element: <nav id="access" role="navigation"> Do you think that Google is savvy enough to overlook the "abundant" navigation links and focus on the content of the page below? Will the <nav>element help us get away with this navigation strategy? Or should I reel some of these navigation pages into categories? As you might surmise the site has a fairly flat structure, hence the lack of category pages.</nav> </nav> </nav>
Intermediate & Advanced SEO | | boxcarpress1 -
Rankings improvement strategy
I am working on my SEO strategies and though it would be good to get advice from awesome members: Our current rankings are on (Google United States) page 5. Our keywords have high competition and hence we need to follow tight plan. I want to learn some best strategies to get Page 1 rankings and how much time would be required approximately. (though I know its weird to ask for time in SEO but what I mean is some case studies or examples of how long you waited when you have pushed your website from page 5 to page 1) What rank maintenance strategies you follow in general. Does anyone have used any agency for rank maintenance for their niche.
Intermediate & Advanced SEO | | EG0CENTRIX0 -
Measurement of Link Value
Over the past few months I have encountered webmasters who claim to be using instruments far better than open site explorer but they will not disclose what they are. Are there better ways of determining the value of a link than OSE? Is "link juice" more important than page/domain authority where the link resides? Or vice-vesa. Any help understanding this would be appreciated. I do not want to offend other webmasters but I also do not want to be fooled by them either while negotiating a link exchange with them
Intermediate & Advanced SEO | | casper4340