Google Product Listing Ads and SEO
-
Would using the same product descriptions that are on an e-commerce website for it PLA campaign count as duplicate content? Ideally, would we want to alter the product description?
-
Thanks!
-
thanks!
-
There will be no issues. There aren't any with regular AdWords ads and there won't be any in this case. Updating PLA content is essentially updating for search terms/phrases, similar to both PPC and SEO.
Using the same information, assuming it has strong search potential, will not impact anything outside of creating consistency of info for the user. You should be fine as long as everything is accurate.
-
I absolutely wouldn't worry about using the same product descriptions for your PLA's causing duplicate content issues. That being said, optimizing Ad copy is always a good thing. If you tweak your PLA descriptions and they convert better, then, woohoo! Might make for some interesting A/B testing....although, I don't know how you could do it simultaneously in Google without actually creating duplicate product listings with different SKUs. Otherwise you'd have to test them one at a time, which wouldn't probably give you scientific results.
No, I wouldn't worry about duplicate content at all with these. They are paid ads...different animal.
Hope that helps!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On Google Analytics under search queries, the most popular query is "(not set)", how do I find out what this is?
I am trying to discover what users are searching for and what keywords drive traffic to our site.
Keyword Research | | Sable_Group0 -
Where are the Google Search Volumes in Keyword Analysis
I just joined and started by doing some keyword analysis, For some reason although I select "On Google", the tool only reports Bing Search Volume (Exact match). I am not that interested in Bing - not sure how to display the Google search stats
Keyword Research | | jbendiner0 -
How can I get a list of keywords related to my specific keyword?
With a keyword such as 'vacant land,' how can I find related keywords?
Keyword Research | | Jeraldine0 -
Should my Google rank be different to actual SERP results?
In my reports this week I was delighted to see "emergency power" at #8 for http://apexgenerators.co.uk/emergency-power/ but then today seems to have jumped to page 4 in SERPS? Can anyone offer any advice? Thanks, Laura
Keyword Research | | lauratagdigital0 -
Keywords in SEO Moz versus Keywords on pages
II'm a little confused by how the SEO Moz keywords relate to our page keywords. Should all the keywords we put in SEO Moz be in our page keywords? Can our SEO Moz keywords span the kepywords of severla pages or do we need ot tighten up and only use 5 for example keywords in SEO Moz and on our pages? Thanks!
Keyword Research | | THMCC0 -
Ad Words Advice
Looking to start an Ads Word Campaign. Any words of advice?? How can I use SEoMoz to help with Adwords?
Keyword Research | | CapitolShine0 -
Ok so i've done all my keyword research and have a good list of keywords, now what do I do???
Ok so i've done all my keyword research and have a good list of keywords and phrases, now what do I do???
Keyword Research | | senreview0 -
Article rewrite tools: do they really do the job to meet google's requirements?
Dear all, I need to produce around 100 articles. I came across several tools which replace some of the words with synonyms. 1- How many words does it need to replace out of 100 words? 2- Which tools do you recommend? 3- Human re writers seems to use the same tools. Which human re writer company do you suggest? 4- Is there any content writing company you suggest? Thanks in advance
Keyword Research | | sarenausa0