Google Product Listing Ads and SEO
-
Would using the same product descriptions that are on an e-commerce website for it PLA campaign count as duplicate content? Ideally, would we want to alter the product description?
-
Thanks!
-
thanks!
-
There will be no issues. There aren't any with regular AdWords ads and there won't be any in this case. Updating PLA content is essentially updating for search terms/phrases, similar to both PPC and SEO.
Using the same information, assuming it has strong search potential, will not impact anything outside of creating consistency of info for the user. You should be fine as long as everything is accurate.
-
I absolutely wouldn't worry about using the same product descriptions for your PLA's causing duplicate content issues. That being said, optimizing Ad copy is always a good thing. If you tweak your PLA descriptions and they convert better, then, woohoo! Might make for some interesting A/B testing....although, I don't know how you could do it simultaneously in Google without actually creating duplicate product listings with different SKUs. Otherwise you'd have to test them one at a time, which wouldn't probably give you scientific results.
No, I wouldn't worry about duplicate content at all with these. They are paid ads...different animal.
Hope that helps!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Relevant but not-relevant keywords impact to SEO
Hello, I would like to know if the selection of individual keywords(that are not primary, secondary or tertiary) are important for SEO regardless of the relevancy to the page topic. I am wondering how much of a contribution a non-P1/P2/P3 can make in terms of SEO? For example it is a product page and I have built my content with P1,P2&P3 based only on the product and its properties itself. Do you think that a content gap for the page could be the production process of that product? So even if it is a product and its properties page, I can add 2 sentences about the production, so that I can drive more traffic by including these 2 informative sentences.? EXAMPLE:
Keyword Research | | Siir
So lets' say my topic is "hair types" (P1) and my subtopics are "Straight," "wavy," and "curly"(P2s) which I used as subtitles. But throughout the page, I am planning to add some relevant but not-directly-relevant keywords here and there since they have high metrics and volumes. For example a potential sentence I can add: "innovative hair products these days can offer amazing results for the desired hair types". It is not specifically about "hair types" but I am using the keyword "innovative hair products" (good metrics keyword) which may help for the traffic... Another potential not-so-direct sentence can be: "For all hair types, the hair damages are common: heat damage, chemical damage and mechanical damage". Would adding this extra sentence where I am not specifically talking about "hair types" (my topic) but "hair damages" and damage examples (off-topic high metric keywords) help me to drive traffic to my website? And how much of an impact would it be?0 -
SERPs for English search terms in Google.es show NY and USA companies?
Hey Mozzers, I'm working for a client offering legal services in Spain for people from the UK. When I search 'legal services' in Google.es all the SERPs show sites from the US - mainly NY: https://www.google.es/search?source=hp&ei=tRbXWqzRDoSZsgGY6rmgCA&q=legal+services&oq=legal+services&gs_l=psy-ab.3..0l10.2835.4435.0.4512.15.10.0.0.0.0.297.1445.0j4j3.7.0....0...1c.1.64.psy-ab..8.7.1444.0..0i131k1j0i10k1.0.clK-EZ4vVWk There are lots of Spanish sites translated into English and showing sites in Google.es such as http://www.lsosm.org/ offer no value - it's a very weird SERP - any ideas why? Thanks Bush
Keyword Research | | Bush_JSM0 -
What's the best way to handle seasonal SEO?
Hi, I work for a gifting company, and so Christmas is hot on the agenda right now. I was wondering what you would recommend when it comes to gifting categories for keywords such as 'Christmas gifts for Mum'? I have a 'gifts for mum' category for all year round, but to rank for Christmas related keywords I will have to include these keywords on this page as soon as possible and this would make the content on the page seem slightly irrelevant. I do not really want to have separate pages, but is this the only way to rank for this?
Keyword Research | | Lisaangel0 -
How accurate is Googles Keyword Planner?
I did some keyword research for our company. Some of the terms we got 100,000 search volume for in 2011 now have only 90 monthly searches. I am doing exact match for both US and Global and neither are any where near those high of numbers. Now I can't say how the old report on this was done but we are all a little skeptical of these numbers. Is there any other tool out there for search volume on Google? The Moz tool while it lists Google as an option only does Bing. Thank you!
Keyword Research | | Sika220 -
Google recommended dropdown in search bar
When Google drops down and tries to predict what you're searching for, are the terms in order of popularity from the top down?
Keyword Research | | SSFCU0 -
Google Keyword Research Tool - Monthly Totals for Similar Keywords?
Hi! I am doing some Google keyword research using the Google Adwords Keyword tool to decide what content to create for the masses. That is, to find opportunities to create content that is in-demand where the current offering is not satisfying the need effectively. Here are some keywords I picked out. I hope to produce a single piece of content optimized for some or all of these keywords. (See attached imgur link) The first thing I notice when doing this kind of work is that many similar-sounding keywords are showing the same sum of average monthly totals. This suggests to me that they may not actually be unique. For instance, the first two searches "guitar strings order" and "guitar string notes" each have ~5400 monthly searches. Does that mean 5400 each, or 5400 total between the two? So does anybody know if these are individual numbers or part of a bigger total? And if they are part of a bigger total, how could I estimate the average searches for a piece of content that targets all 8 keywords? If I tally all of the searches, I have over 23,000 potential searches per month. But if some of them are being counted more than once, so to speak, then the number could be much lower. ghmFYOZ
Keyword Research | | garney0 -
What is the best way to grow local seo outreach?
For example, I live in new york and most of my keywords, page titles and meta are featured for new york but I want to expand into new jersey. Should I add create new content with those keywords, page titles and meta (blog posts, new pages)? Thats what I am doing but I wanted to see what the pros say. Thanks guys!
Keyword Research | | ayesroc0 -
Google keyword rankings
I show a MON icon (it looks like a calendar page) for all my google rankings. The icon is not clickable. Can anybody tell me what this is? Also, I use to be highly ranked in 100's of keywords in google now barely anything. The domain is several years old and has performed in well in the past. Can't figure out what is going on.
Keyword Research | | ecoscott0