Does having the local area name in a domain effect your results when branching out?
-
We have a domain which performs well within the local search and has got good authority and trust but we are now moving further afield to rank for keywords country wide. Our current domain contains our local area, does this effect your chances of ranking for broader searches? You don't seem to see many general searches bring domains up with the location keywords within their domain.
-
Ryan's point about localized search being drastically different. So the real question is whether you offer products or services that require localized identification. If so, having your initial local area in the domain will definitely not help your effort.
As for the example of the New York times, they can get away with showing up when not searching for local specifics because they're one of the biggest sites with some of the highest SEO authority from 3rd party sites on earth. So of course they can get away with it. If you want to achieve the same (for non-local search phrases), you'll need to go to extreme lengths to build your site's SEO authority as well.
Personally I'd say that if your site depends on local related search, you'd be better off with a domain that doesn't have the local aspect in the name. Build out content in a locations funnel - starting with the geographic areas you determine to be a mix of the most important and some that are semi-important (and thus easier to rank for over time).
That way, you can create individual pages (or ideally sections) that have each geographic location in the URLs. This is much less challenging to get ranking for over time than the root domain being about just one location, because the root domain placement of a keyword is much stronger than a sub-folder.
High quality SEO will be key in the geographic funnel. Citations from other sites in each of those locations will be really helpful as well.
-
Our current domain contains our local area, does this effect your chances of ranking for broader searches?
No.
If I type "newspaper" in to Google, the first result is New York Times. Since I live in California that is definitely not a local result. You can definitely rank well for broad searches with a localized name.
The moment a user adds a local name to their search, the results will drastically change. If I add the term "California" to the newspaper search, the New York Times is no longer even on the first page. I probably would have to go quite deep to find them.
How you expand depends on the nature of your business. I would recommend a press release or other announcement which generates publicity around your recent expansion. "London Cable Installation now offers service in the Liverpool and Manchester areas". This will help you rank better for localized searches in those areas.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect typo domains
Hi, What's the "correct" way of redirecting typo domains? DNS A record goes to the same ip address as the correct domain name Then 301 redirects for each typo domain in the .htaccess Subdomains on typo urls still redirect to www or should they redirect to the subdomain on the correct url in case the subdomain exists?
Technical SEO | | kuchenchef0 -
Keyword domain usage
Hi I have a client who wants some advice on the following and I haven't come up with anything decent yet. So wanted to throw it out here. They own a domain like soccershoes.com which also houses their web site. They have now bought ussoccershoes.com because this US based search term is more popular than simply soccer shoes. How can they utilise this new domain effectively to drive traffic to their main web site? Thanks for any input.
Technical SEO | | yolkcreative0 -
Local business with multiple sites
I'm auditing a local business' sites (a spa) and I wanted to run my recommendations by everyone. There are 3 sites: www.sitename1.com -- main store location, used for Google Places listing #1 www.sitename2.com -- 2nd store location, used for Google Places listing #2 www.sitename3.com -- used for product sales for both locations Sitename1.com has the most ranking power. I'm going to recommend that they move sitename2.com and sitename3.com to sitename1.com as subfolders, 301 redirecting each page to the corresponding page on sitename1.com/subfolder. Google Places listing #2 would be changed from www.sitename2.com to www.sitename.com/location2. Any risks or problems with this strategy anyone can see?
Technical SEO | | 540SEO0 -
I think I have a penalty on my domain...
my domain is www.brighttights.com it is an affiliate marketing website in the niche of tights and lingerie. A few months back my traffic was pretty good, doing about 500 hits a day from product search terms only. After the panda updates I blocked all the product pages from google as they were duplicate content and I am now working on a program of seing for the category and homepages instead. I am using much more generic, and high volume, keywords for these. Several months later I seem to not only be down to 7 people a day on my website but i'm not even ranking for terms such as "bright tights". I used to be no1 for this. I have domain authority of 27 so it's not terrible, competitors on the first page range from 45 to 9. This lack of ranking for the sites name/domain name term is leading me to wonder if I have a penalty on the site. Any feedback would be gratefully received.
Technical SEO | | Grumpy_Carl0 -
Any way around buying hosting for an old domain to 301 redirect to a new domain?
Howdy. I have just read this QA thread, so I think I have my answer. But I'm going to ask anyway! Basically DomainA.com is being retired, and DomainB.com is going to be launched. We're going to have to redirect numerous URLs from DomainA.com to DomainB.com. I think the way to go about this is to continue paying for hosting for DomainA.com, serving a .htaccess from that hosting account, and then hosting DomainB.com separately. Anybody know of a way to avoid paying for hosting a .htaccess file on DomainA.com? Thanks!
Technical SEO | | SamTurri0 -
What is the best method to block a sub-domain, e.g. staging.domain.com/ from getting indexed?
Now that Google considers subdomains as part of the TLD I'm a little leery of testing robots.txt with something like: staging.domain.com
Technical SEO | | fthead9
User-agent: *
Disallow: / in fear it might get the www.domain.com blocked as well. Has anyone had any success using robots.txt to block sub-domains? I know I could add a meta robots tag to the staging.domain.com pages but that would require a lot more work.0 -
Is my non-www domain working
I believe we may have an issue with out domains and links which is causing our seo to suffer. As far as I'm aware, our non-www domain is being treated as a different domain name. Open Site explorer returns different information for each one. However, when I go to the non-www domain in my browser (I have to force it using the http as otherwise the browser auto inserts the www) my browser returns a page cannot be found. But there may be a chance this is actually an issue with the server we access the internet via at work. I need to establish 100% beyond all doubt that our non-www domain is not working. This is the www: http://www.jetbookingdirect.com/ This is the non-www: http://jetbookingdirect.com/ If it is definitely not working, is the right thing to do to ask my web host to setup a 301 redirect? Further, I thought redirects could only point to one address. If we 301 redirect, if someone accesses a specific page via the non-www domain, does it then take them to the correct page? Also, is it safe to say that our non-www domain not working has affected our SEO, and if we fix it, will it improve things for us? Thank you so much for clarification on this issue.
Technical SEO | | JetBookMike0 -
What should I set my domain setting to?
In Google Wemnaster tools, I have the option to set it to either have as default the "www" or without it. What are the pros and cons of one way or the other . . . or is this a way more complicated question/can of worms I have opened?
Technical SEO | | damon12120