Better UX or more Dedicated Pages (and page views)?
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Hi,
I'm building a new e-commerce site and I'm conflicting about what to do in my category pages.
If we take for example a computer store.
I have a category of laptops and inside there are filters by brand (Samsung, HP, etc.).I have two options - either having the brand choice open a new dedicated page -
i.e. Samsung-Laptops.aspx or simply do a JQuery filter which gives a better and faster user experience (immediate, animated and with no refresh).**Which should I use? (or does it depend on the keyword it might target)? **
Samsung laptops / dell laptops / hp laptops - are a great keyword on there own!By the way, splitting Laptops.aspx to many sub category physical pages might also help by providing the site with many actual pages dealing with laptops altogether.
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How about replicating what Amazon is doing. They do non-stop user testing, and understand SEO very well. Maybe take some pointers from their workflow. Its seems they have category open sub-categories and once you click on a sub-category it goes to the item page with various products matching the category.
Hope this helps
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