Train Client to SEO?
-
What would you do if a potential client asked you this:
Bob and I could meet with you soon to discuss how we would like to work with you regarding SEO. We are specifically curious whether or not it is worth it to have you work on SEO-related issues for a specific period of time or to pay to have you train Bob in doing so for that period of time. We would be interested in comparing rates and the value of each proposition.
I am tempted to tell them that I do not doing SEO training. But, I have a feeling that there is a way for me to help the client and to make some money for myself as well.
I'm curious what the rest of you would do in this situation though.
Thanks in advance.
-
Great responses, everyone! I think that I will go to the meeting, and then explain all of the components and time that go into SEO. I have a feeling that Bob will not want to increase his workload as much as it will take. And, if he does, I'm sure that it will just get pushed to the side, as "extra work" for when he has time to do it.
Thanks everyone!
-
Hi
We do both in house SEO training as well as SEO consulting. We have found that SEO training is a great way for people to learn more about us as a company and then we can introduce the other services that we have to offer as well.
When people choose to have the SEO training over us completing the SEO they then understand the work that is involved, this can then lead them to changing their minds and wanting us to complete the SEO.
I would embrace the opportunity of being able to offer either training or consulting to your client. Either way if they are a happy client they will talk to other people about you and your company and this may then lead to other bigger clients.
I hope that helps.
-
sounds like a pain...lots of clients are lol
I would instead create a plan for training, broken down to each month as long as they reach the cost I charge.
Plus a consultation fee that is separate
-
Go through with the meeting but I am getting a sense that this client is going to be a real pain for you as he is too finicky about the whole SEO game and have less or no idea of the impact of SEO on his business!
I guess training is going to be another pain because if he won’t understand the whole game he might end up saying you are no goo! :S (Kind of frustrating situation for you but I guess you can only make the decision on that spot only!)
-
Sam,
There is a common misconception among clients that SEO is not real work. If you explain everything you need to do most will figure out that it is not something they want to do. If they still will not be dissuaded you might consider a small support contract to answer questions up to a specific time limit. Again after working with someone on the things they need to do they often will figure out that they would rather pay you and do their real job that they like ;),
Ron
-
Hi there, If I were you, I would have humbly told them that I currently do not offer SEO training but I offer SEO consulting. For learning SEO, you can check out online forums like Moz.com, try the SEO starter guides from Google and Moz.com. These will give a good head start for anyone who wants to start-off learning SEO.
Best,
Devanur Rafi.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are the top 20 whitelisted SEO content publishing channels?
With Hubpages in the penalty box right now, I am looking for other inbound marketing channels to syndicate original content to relevant audiences. I am currently using SlideShare, but I am looking for other channels. Will you share 10-20 of your recommended content publishing channels that syndicate SEO content? Context: What I need are channels that are: Low to no budget ($0-50 annual, if they exist) Ability to upload SEO content - landing pages, infographics, blog posts, images, videos. Any content type - channels that publish at least 1 of each of the content types I mentioned Targeted, relevant traffic (we would assess that one) Ability to comment, share or vote (Like) the content White-listed by Google, most importantly Examples:
Industry News | | michaeleagar
Slideshare, HubPages (blacklisted by Google for now), and Squidoo (acquired by HubPages)1 -
Best Site or Place to Hire Mid Level SEO Specialists
Hello Mozzers, Our digital agency has been continuously growing which is a good thing BUT recruiting for Junior or Mid Level SEO Specialists is getting harder in our area (we are in Orlando Florida). We post on Indeed.com but the level of knowledge and also the amount of candidates is not a lot. Do you know any other site that only pertains to our industry? Any suggestions? In fact, its been hard , we are even thinking of developing a job board site just for our niche. Your recommendation and thoughts?
Industry News | | ChatterBuzzMedia0 -
International pages - SEO - which metatags to use?
I'm trying to get my International pages set up correctly for SEO
Industry News | | MikeSEOTruven
Can you tell me which of the following meta-tags are the ones to use on the pages?
I've heard that some might be obsolete, so will it hurt if I throw on all 3 or just choose 1? Example: Italian language page0 -
SearchDex for SEO consultation? Price feedback?
I know the JCPenny story from 2011 and read their CEO response to that. I've been pleased with my conversations with them so far and was given a reference that checked out well. Now us. We are a small business and our expertise is in print manufacturing and fulfillment. A portion of our business is running a network of retail websites related to the print business and that network generates six figure revenue, but we rely entirely on our affiliates to promote and drive traffic. I've been learning SEO for about 9 months - primarily just so that I can be informed while managing our direct to consumer initiative. But we don't have the internal expertise to pull off a campaign that is not heavily outsourced so that is why I'm open to talking with SearchDex. Does anyone have any feelings about them one way or another? Does anyone have a recommendation for me to talk to that might be an even better fit for what we want to do?
Industry News | | rickpeyton0 -
Picking a degree that will benefit SEO/IM career
I really had no idea where to place this question as there seemed to be no 'suitable' place. I do though feel that it is a viable question and would appreciate any responses that I receive. Essentially, I'm currently working full time doing digital marketing covering most general aspects as it is in-house and primarily local venturing to maybe 50-70 miles in the region of the local area. I'm doing SEO, PPC, Social Media etc. I'm certified in networking (I studied in Australia) and have my UK GCSEs along with a variety of other general certifications e.g. business. The college in the area where I work is offering a NVQ in digital marketing and social media so although I'm self taught I'm currently doing this once a month purely for the paper to recognize that I know what I'm doing. Anyway, getting to the point. I have the opportunity to pursue a degree long term with my employer. I've always had an interest in actually learning to code in a web development language (I can cope at the moment with PHP and do what I need to do) and I've also had an interest in developing iPhone apps etc. What degree would you recommend in aiding a career in SEO and Digital/Internet marketing in general?. To me it seems to boil down to either a marketing degree or a web development degree. Thank you in advance, I would love to hear your own experience and what you have a degree in. Thanks, Luke Hutchinson.
Industry News | | LukeHutchinson0 -
Clients Slow to Publish Content
Hey Mozzers, Recently i have been working with some larger corporations and i have quickly found that publish new content is a nightmare. Whether re-writing current content to be more targeted or getting brand new content published on their blog it goes through an insane approval process something like this: Approval from Marketing Manager (main point of contact) Revisions Approval from Legal/Quality Control Revisions Approval from someone on the C team (CEO or CMO) Revisions Depending on content, translation for other language sites Then go live With this crazy process i have barely gotten 5-10 pages of content approved and live since the launch of the project. Now I am getting the questions of why we aren't seeing any results. The quickest and most direct answer is - we aren't publishing any new content! But you can't always blame the client. Does anyone have any suggestions, approaches, or strategies to help slow moving clients speed up? Perhaps other techniques to show your value other than publishing new/targeted content? Cheers - Kyle
Industry News | | kchandler2 -
Hire single SEO & SEM person or hire separate people?
I've been moved to a busines development part of the business but I'm still in charge of all of our SEO and SEM. I was only an advanced beginner to begin with but our needs have grown. I'm not sure whether to contract with one or two people. Can someone be extremely well versed in all things SEO and SEM or is it better to get two people on board that might serve as a better sounding board? While they certainly work together, both are a constant moving target and it requires us to stay on top of trends and white hat policies of all the major players. My worst nightmare is to get someone that tries to game the system and screws up our rankings long term.
Industry News | | thenorrisgroup0 -
Punchy Friday: Too much SEO Education?
This is not a question really, just an observation. Yesterday I was listening to "Stuff You Should Know" podcast, and it was about "Tickling". They were addressing how it is impossible to tickle yourself, and they theorized it was because our brain is AWARE that it's your own hand doing the tickling. The first thought that came to my brain was that our brain had put a "NoFolow" link on the tickling page of our brain website when it is from our own hands. I'm reading WAY to much about SEO . . . Happy Friday everyone.
Industry News | | damon12123