Is the server or host a metric for SERPs? Amazon Webstore a plus?
-
Hello Friends,
I have been pondering a question that I bet Ben or some of the other clever folks this list will know.
Do the search engines give a preference to sites hosted and served from larger companies like Amazon?
With an Amazom Webstore, it would have our domain name but Amazon would supply much of the structure and back end like card processing and check out.
Could having amazon as the server be an indicator of better results in the SERPS similar to having a stronger Domain Authority?
Are there any draw backs for optimization when using an Amazon Webstore?
Thank you.
QP
-
Ditto - I sell on Amazon too, but use my own site to sell as well. Amazon opens up a whole new market that I wouldn't otherwise have, so I deal with their fees, but you have to have multiple distribution points.
Going back to what i said earlier. Be sure you read all of the terms and conditions of using their Webstore. I love Amazon, but they have tricky lawyers just like anyone else
-
I do not believe that you will receive any benefit from using an Amazon Webstore. However, if you start listing items on Amazon.com you will have a great opportunity to get search engine traffic from the strength of the Amazon domain. I used to sell a lot via Amazon - but their high fees drove me to selling on my own site. It's really hard to beat Amazon.com in the SERPs.
-
I highly doubt search engines offer any kind of favoritism based on your host. If so, it would be an extremely small factor.
Where you would see an indirect benefit is with your user experience. Using a trusted, tried, and true checkout provider with a proven excellent level of user experience like Amazon will have inherent SEO benefits such as returning visitors, higher engagement, cross selling with your other items, higher revenue, etc.
Since you're using it on your domain you're not going to inherit any of their domain authority.
The drawbacks in my eyes would be the lack of complete customization and ownership that you have over the webstore. It's your stuff, but it's Amazon's service. You are bound by their rules. I'm not familiar enough with the platform to know if they have any SEO functionality built into the webstore such as custom URL rewriting and canonicalization tools, but I would imagine you are going to be limited to doing some of this type of advanced SEO stuff if you cannot access the web controls.
If anyone knows a definitive answer to this please chime in.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is managed wordpress hosting bad for seo?
hi, i would like to create my own website, but I am confused either to choose cpanel hosting or managed wordpress
Web Design | | alan-shultis0 -
Is there a way to host my website.com/BLOG URL PATH from a different host than my main website.com host?
Is there a way to host my website.com/BLOG URL PATH from a different host than my main website.com host? Is it accomplish-able with DNS settings or are there other considerations that might lead to complications doing this? Specifically, we are investigating install WordPress on a dedicated host, JUST to power the blog for our main website, but our main website is on an internal proprietary hosting and CMS. So basically we're trying to host: website.com --> OFF OF CURRENT INTERNAL HOSTING website.com/blog/ --> OFF OF THIRD PARTY HOSTING (USING WORDPRESS) I know this is a technical question beyond the scope of SEO, but I'm figuring there are members of the community that may have tried this already so I'm floating it here. Many thanks! Cheers.
Web Design | | AlexVelazquez0 -
What's the world's best hosting?
Hello folks, I'm looking at hosting options. In your opinion, what's the best provider out there and why? Cheers, Gill.
Web Design | | Cannetastic0 -
Best Magento Hosting in the US?
Hello We have a UK Based client that we host their UK site on TSO. They are moving their US site to Magento and I am worried about the impact of hosting a US Magento site in the UK. Which US Magento host would you recommend?
Web Design | | peeveezee0 -
How do I deal with old software on my server?
I am currently running an old software called gallery2 on my website. I used it for years to showcase some of the work I have done. I switched over to Next Gen gallery some time ago, but I still have my gallery 2 online. Gallery 2 isn't really available on my website anymore unless people find it through search engines. The only reason I didn't delete it years ago was because I didnt know how that would effect my rankings. At the moment its not working...and instead of figuring out why, Id like to go ahead and remove it. How should I deal with any dead links? The problem is that I had a few hundred photos on gallery, so there will be an overwhelming number of dead links. I was thinking of making a new page on my site and just put all of my NextGen galleries on the page... and then just 301 everything that was located at /gallery2 to my new gallery page. Any suggestions would be greatly appreciated. Thanks! Tim
Web Design | | Timvroom0 -
Managed hosting company recommendation
I would like to receive some recommendations for a managed hosting company that offers dedicated servers For a long time now we have not been happy with our hosting company but they were the only ones we could find and now after the latest news that a site of ours has vanished and they do not know what has happened to it, we have now decided we need to find a UK managed hosting company that offers dedicated servers if you know of any then i would like to hear of your suggestions
Web Design | | ClaireH-1848860 -
What is the new Google SERP highlighting?
My question is with the new Google SERP. I posted a pic of it at http://www.hortonwebdesign.com/images/new-google-page.gif. If you mouse over the arrows to the right of a result on the SERP, it pops up a preview of the page. On some results it also highlights a section of the page with a red box. What does this represent? Does it represent a key area that they are looking at in determining the positioning? I have some clients that are asking me and it doesn't make a lot of sense. In my example above I searched for "seo expert in georgia" and on my result (I'm #2), it shows a preview, but the part it has chosen to highlight with a red box is just, um, ...useless. It's highlighting a Recent Post sidebar on the right halfway down the page. Surely this can't be what they're looking at as what they view as "useful" to that search. This simply can't be what they're using to determine positioning. Or is it? Just please explain what I'm seeing here. new-google-page.gif.
Web Design | | GeorgiaSEOServices0 -
How to set up Wordpress on our Germany Host?
Correct me if I am wrong, but for SEO purposes, it is best to host your website in the correct country? I set up hosting in Germany for our new website, but now I am concerned on how to set up our wordpress website through our german host and setting up the database. Or would I be safe to host it in the US? Can I set it all up in English and then translate it to German and then upload it that way?
Web Design | | hfranz0