Is a lot of inbound traffic coming from site a problem for SEO?
-
We have a site which is going to deliver content to a big news site and in return we will receive a lot of traffic from the news site.
Estimates are that it will be about 50% of our daily traffic.
Before this we have about 2000 daily visits, where 50% is from organic traffic.
How will this affect our rankings?
(It should be pretty obvious to Google that an increase like that in reffered traffic is bought - which I assume will ahve a negative impact on our organic rankings)
What is the best tactic to use - regarding SEO - if (when) we proceed to deliver content/recieve traffic from that news site? (we have a lot of decent rankings on several branch keywords, and we don't want to risk those rankings. On the other hand - if we could improve our rankings from this deal - we would like inputs to that as well?
Best regards,
Chris
-
One other thing...
I'm assuming (hoping) that the content you will be providing the news site will be original and not reprinted on your site. If you do reprint on your site, you should use a canonical tag to establish the originator of the content, which the news site will probably want to be them.
Also, if you have setup a Google+ authorship account, you can claim authorship of the articles that are being published on the news site as well as content on your own site. That can help with your search rankings as well. Right now, Google says authorship doesn't affect rankings (which i think is debatable), but I know for a fact that it does affect personalized results.
-
If you are paying for the site to publish your content or even if it's like a guest blog thing, you should use no-follow for the links. Google shouldn't care if you get a huge bump in traffic (technically, they say the Google search algorithm doesn't ever look at analytics data. So, the bump in traffic should be any concern for you, only the new links. As long as you no-follow the links, you should be fine. In fact, that's specifically what Google says to do if you are paying for links or guest blogging.
Kurt Steinbrueck
OurChurch.Com -
Thanks a lot Dennis
-
And which should I choose on links from the news site - do-follow or no-follow?
Normally I would always choose "do-follow" but in this instance - where I have some fears that Google would see it as bought traffic (which it in some way is) - I am contemplating no-follow...but will it make any difference?
Chris
-
Id make sure your site can load fast, promote engagement with social media, other posts you have or whatever, so you lower your bounce rate and improve your inbound signals. You should be ranking better than ever after that. Just keep them on the site and make good use of your traffic
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tool sharing sites
Hi All I have a finance calculator that our IT team have built and I would like to get it distributed to sites will find it useful, I am contacting sites that I think will directly benefit from the calculator, but are there sites that I can share it on (like you would use youtube for video)? Thanks Sean
Link Building | | MotoringSEO0 -
Best On-Site Internal Linking Practices?
Hi everyone, Our company works extensively with ecommerce website, and we're beginning to wonder with all of the impending Google updates what our best bets for internal linking practices will be, in particular when it comes to menu options. We typically set up our navigation with top-level categories in the main menu, then drop downs to the sub-category level pages. Our question is, should the links in the drop-down menus be followed, and if so, should they be followed links across all pages of the website, or just on the homepage menu list, or not at all? We're trying to figure out what will pass the most internal linking power without being too much and overly "spammy," I guess. Thanks for your input!
Link Building | | MountainMedia0 -
Subdomain, Subdirectory or New Site?
Hi, we are currently exploring a new business sideline to our normal business (we are an emergency property & auto locksmith service). Our site has been established since 2005 (ish) - lockcity.co.uk The new sideline will also be another roadside emergency service but has nothing to do with keys/locks. In our marketing, we will be explaining that our new service is a trademark of Lock City, which will help customers understand why a Lock City van will be arriving. It doesn't make sense for us to have another page on the lock city web site to advertise this service, so wondered if you can recommend if I make a sub domain or create a new site? I understand that I am starting again with a new site, so the subdomain seems more favourable at the moment - but will this leak link juice from our existing business? Looking forward to some expert advice! Many thanks Regards, Abi
Link Building | | LockCity0 -
Ex-Googler: “To Please Google With Your SEO, Forget About SEO”
Lets discuss, Ex-Googler (Search Quality/Webspam team) talking about SEO. http://searchengineland.com/ex-googler-to-please-google-with-your-seo-forget-about-seo-136800 The bit that got me thinking was 'title tag over optimisation' so what we looking at, shorter title tags with a max of 2 keywords? And the PR quote, does relevance come above PR/DA/PA? Thoughts?
Link Building | | activitysuper0 -
I wish to know how can I track users via what keywords they are searching and coming to my site exactly. These are non paid keywords.
There is a list of non paid keywords which is showing up but is that all ? I wish to know all the keywords people are searching and coming to my site? How can I accomplish the same.
Link Building | | shanky10 -
Blogging to add SEO value to site... recommendations
Hi Mozzers! A client has a high authority website in the travel industry, and needs any and all advantages to get ahead in very competitive keywords. The send out a newsletter bimonthly, but have no blog, so I recommended at the very least, they publish online their emailed newsletters to add informational and relevant content. The question is, for max SEO value, should they... create a blog as a subdomain or subfolder of their existing site? should they self host a blog with a separate domain? or should they simply use a blogger/wordpress.com free blog? Consider that just adding on a blog to their existing site isn't easy. It's some old CMS that's apparently a nightmare to deal with. Plus, branding a WP install to match the site isn't something they want to spend a lot of time on. Your insight is welcome and appreciated!
Link Building | | rosstaylor0 -
Press Release Sites for Backlinks
OK, I read a previous thread about whether people found press release sites useful (specifically I am considering a reputable pay for release service). I understand the knock on press releases in this digital age (namely that no one reads them and arguably never did . . . ), but I was interested in moving the discussion in a different direction . . . Do press releases services really help a sites performance based on increased backlinking? Is there a SEO benefit to PR services? My company is a local print company. I've done quite a bit of research on my local competitors, and specifically for a couple products we would like to dominate. The good news is that it looks like the hurdle would not be terribly high to really take over the web presence with a well planned and executed website/SEO campaign. My inclination is that for a relatively small company like mine (dealing with relatively small competitors) it WOULD benefit me to pay for the sheer number of backlinks a PR program would generate. The monthly cost is frankly about the same as the cost of this site, which OF COURSE I get value from (hey moderator, how about a couple extra MOZ points for that one!) Specifically, I am looking at this for myself, but feel free to expand the question to the broader topic.
Link Building | | damon12121 -
Discrepancy in Site Metrics
I site I've been working on has been up since early January. The domain was not new, but no site or links existed prior. Link building finished 2 months ago. There are about 80 fairly high quality links mostly from unique domains, and the site has been doing well with search engines for some time. OSE lists only 24 of these domains (for all pages on the root domain). OSE stats hardly changed in the last update so here's my question: when will OSE data reflect the current reality?
Link Building | | waynekolenchuk0