Event Tracking or Goal Tracking?
-
Hi guys,
What do I need to implement if I want to track sign-ups (and where this successful transaction/goal came from) and email inquiries (from a contact form)? Event Tracking or Goal Tracking?
If you can share some of your guides or blogs/articles you found online, that would be great.
Thanks in advance!
-
For any people later coming in, in this thread. I got in touch with the site owner, it turned out that the GA tracking code was missing on the thank-you page.
-
Sure, if you want, we can discuss this through email. May I know your email?
-
Redirected, how? It could be via Ajax so it won't trigger an official new pageview? If these are not the case can you PM me the site we're talking about?
-
- Is there a new pageview when the user completes the form?
Yes, the person will be redirected to the thank you page once he/she completes an inquiry through our contact form.
- Have you validated the URL by looking at the pages viewed via the Content sub menu item in Analytics?
I don't know why it(/thank-you.html) is not showing.
What do you think is the problem?
-
Hard to say from here what your problem could be, I'm thinking about:
- Is there a new pageview when the user completes the form?
- Have you validated the URL by looking at the pages viewed via the Content sub menu item in Analytics?
-
Hi Martijn,
Thanks for the suggestions. We've already setup a goal tracking in Google Analytics using a URL destination (a "/thank-you.html" page) but I don't know why it is not working on one of our 2 sites. I still can't see any conversion data from the traffic reports once I click the "goal set 1". What we want to track is how many inquiries we're getting (the no. of people who contacted us from a "contact form" in a product page) and see where they come from (Google, Yahoo, Bing, Google Adwords, Facebook Ads, Direct Traffic, Social Media sites, etc.). Let me know your thoughts.
-
Hi,
That would be goal tracking, but you might have to use event tracking to set up the goal tracking. I can give you the whole explanation on how this works but since Google Analytics already created a pretty useful help guide for this: https://support.google.com/analytics/answer/1032415?hl=en I would recommend reading it.
Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Experiences Tracking Phone Call Conversions?
Tracking conversions via phone call can be challenging. The Adwords phone ads only register a conversion if someone clicks on the phone number from their mobile phone. In many cases a landing page on a website has a lead/contact form AND a phone number displayed. The user calling that number would not be registered as a conversion unless you setup multiple virtual forwarding phone numbers for prominent keywords, ad groups and/or campaigns. This can be costly for smaller advertisers. Has anyone done or know of any empirical data on the average percentage of leads generated via phone call versus online form on a landing page. I know it can vary from business type to business type (and the form layout itself will have a modest effect.) More specifically I'm interested in the professional business services industry such as Engineering, Surveying, Commercial Real Estate, Accounting, etc. So for example if you conversion rate for online form submission on a landing page is 3%, and your phone number is prominently displayed, what would be a realistic ballpark estimate for the actual conversion rate including phone calls? 25% more? 50% more? Double? "Ballpark" is the keyword here. Just seeing if anyone has measured this and what their results were.
Conversion Rate Optimization | | JCCMoz1 -
Show Unique User Goal Completions in Analytics Instead of Totals
Hello Everyone, Currently within Google Analytics, I have a mostly unfiltered view and several goals setup. One of my goals is tracking the download of an eBook (setup to track visits to the 'success' page of the download). At the moment (as I understand it), that tracks "TOTAL" goal completions. So, if the same user/person downloads the eBook twice, I will see 2 goal completions. What I'm trying to figure out is how to generate a report or view or something that tells me how many "unique" users have downloaded the eBook. Is this possible to do? And, can I do it using past data or do I have to setup a new filter that would only track unique users going forward? Thanks in advance.
Conversion Rate Optimization | | Elite-Rob0 -
Tracking Form Submissions to Source with WP
Hi all! I know that we can use conversion tracking in analytics to track form submissions by source, but when a specific form comes through for someone (say Susan Smith) who messaged us looking for info about product xyz...is there a way to connect the data so I can figure out exactly which source brough Susan specifically? Using Wordpress websites FYI. Thanks, Ricky
Conversion Rate Optimization | | RickyShockley0 -
Tracking Facebook Mobile Visits to Desktop Conversions?
Hi. If I set an ad in Facebook, I can obviously track visits, conversions and so on from that ad and see if they where mobile or desktop. However, how do I, if possible track a mobile visitor who the converts on a desktop? Eg. I go on XXX Facebook Ad on my mobile whilst in work, look around. Like what I see. Then I go home from work, open my laptopn and go on XXX website and send an email enquiry form in. Is this possible to track? Thanks
Conversion Rate Optimization | | YNWA0 -
Has anyone ever used Adwords' Forwarding Numbers as a Call Tracking Service?
Hi, I was taking over a client's Adwords account from a previous agency. It appears the former agency added the Google Forwarding Number (for call tracking on call extensions) and added it to the client's website. Therefore, if anyone calls that number from the website, it would register within Adwords (just not as a conversion but as a click under "call extensions") The problem: you can't filter by phone number (the same number calling +1 would indicate spam) you can filter by device (so tablet / computer) can be considered spam generally. Questions: Anyone ever used this before? Your thoughts? Does anyone know if there is spam coming from mobile devices now-a-days? Please tell me what I'm missing. Any advice / anyone else seen this / done this? Thanks Moz Community, Cole
Conversion Rate Optimization | | ColeLusby0 -
Analytics : Goal tracking for multiple payment methods
ello! I don't know if anyone else has come across this problem, but our ecommerce site offers two payment methods during checkout. I've set up goals and they successfully record the total number of transactions. Our site offers two payment methods (credit card and purchase order) and once you hit the 'select your payment' page, you're directed to different pages to make payment and end up on the thank you page. I created two goals, a credit card one that has "funnel" turned on and lists every page a 'credit card' customer would undertake, and a 'purchase order' goal listing all the pages a customer who undertake when making a "purchase order" payment. Google is however recording figures for both. Say I had 10 credit card orders and 5 purchase order, my Goals report 15 for both. Anyone come across this?
Conversion Rate Optimization | | Bio-RadAbs0 -
Google Analytics: Do 'Goals' actually work?
Hi, Hoping someone can clarify this for me. I've set a goal up whereby the rule is to pick up all pages with "Thank-you" in the destination URL (regular expression). So, when someone fills out a form, it will count as a lead. I'm about 8 weeks in to the campaign now and measuring the last 4 weeks I've had a total of 30 goals completed. I have two issues with this and I really hope someone can help clarify: Using a custom report I can see that I've actually had 52 Visits to the Thank-You pages, 49 Unique Visits and 60 pageviews. Where is Google getting the goals from? I have 51 leads in my inbox from the campaign so far. So, much closer to the above stats in the custom report than in the Goal report. Why is this? Thanking you in advance!
Conversion Rate Optimization | | IndustrySteve0 -
How can I track the traffic source/keyword of form submissions?
I'm using Google Analytics on www.nhfinehomes.com and would like to track the source of leads submitted via form submissions. Ideally, I could track if the lead originated from organic search (and what keyword phrase), PPC, referral links, etc. Is this possible with Google Analytics and if so, can anyone point to some documentation on how to do this or better yet someone who can help me set this up? This site is running ASP.NET and uses JQuery so there is not a 'traditional' thank you page that I can reference. I'm not a programmer and do not pretend to be one! Thanks in advance. Link
Conversion Rate Optimization | | LinkMoser0