Event Tracking or Goal Tracking?
-
Hi guys,
What do I need to implement if I want to track sign-ups (and where this successful transaction/goal came from) and email inquiries (from a contact form)? Event Tracking or Goal Tracking?
If you can share some of your guides or blogs/articles you found online, that would be great.
Thanks in advance!
-
For any people later coming in, in this thread. I got in touch with the site owner, it turned out that the GA tracking code was missing on the thank-you page.
-
Sure, if you want, we can discuss this through email. May I know your email?
-
Redirected, how? It could be via Ajax so it won't trigger an official new pageview? If these are not the case can you PM me the site we're talking about?
-
- Is there a new pageview when the user completes the form?
Yes, the person will be redirected to the thank you page once he/she completes an inquiry through our contact form.
- Have you validated the URL by looking at the pages viewed via the Content sub menu item in Analytics?
I don't know why it(/thank-you.html) is not showing.
What do you think is the problem?
-
Hard to say from here what your problem could be, I'm thinking about:
- Is there a new pageview when the user completes the form?
- Have you validated the URL by looking at the pages viewed via the Content sub menu item in Analytics?
-
Hi Martijn,
Thanks for the suggestions. We've already setup a goal tracking in Google Analytics using a URL destination (a "/thank-you.html" page) but I don't know why it is not working on one of our 2 sites. I still can't see any conversion data from the traffic reports once I click the "goal set 1". What we want to track is how many inquiries we're getting (the no. of people who contacted us from a "contact form" in a product page) and see where they come from (Google, Yahoo, Bing, Google Adwords, Facebook Ads, Direct Traffic, Social Media sites, etc.). Let me know your thoughts.
-
Hi,
That would be goal tracking, but you might have to use event tracking to set up the goal tracking. I can give you the whole explanation on how this works but since Google Analytics already created a pretty useful help guide for this: https://support.google.com/analytics/answer/1032415?hl=en I would recommend reading it.
Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Email Campaign Tracking within Domain & Subdomains
What is the best process to track conversions/visits in Google Analytics when running an email campaign that links to both a sub-domain and then the main domain? To elaborate further, we have an email marketing campaign that directs users to a subdomain (e.g. promos.website.com) within the subdomain we include our products. Once a user clicks on the promos, they are taken to our main website (e.g website.product1.com). What is the best process to track conversions from this email campaign that leads users to the sub-domain first, then to the main site (where the conversions take place)? We have URL tagging in the Email Campaign - but not able to see the true conversions show up in Analytics on the main site. Any ideas would be greatly appreciated. Cheers!
Conversion Rate Optimization | | SEO5Team0 -
Goal Tracking WIth Optimizely
Hi Guys, I am finally delving into the world of conversion rate optimization and split A/B Testing. It's all going well, have crazy egg for heatmapping (which is bringing up some interesting stuff) and I have decided to test some changes. I have setup a variation in optimizely, so i can see what effect the change would have, but i am struggling. I am trying to add the hellobar via crazy egg to a variation (it's just a simple piece of javascript), but when I do I get the following error "Error evaluating variation javascript:
Conversion Rate Optimization | | nezona
SyntaxError: expected expression, got '<' I thought optimizely was supposed to be easy to use!1 😞 Regards Neil0 -
Tracking Organic Seach Queries From GA to Companies
Okay, so this is a kinda ridiculous, long shot whim du jour. But it's so intriguing I can't resist. Last week, GA reveals that my client had 6 queries (vs. 0 since the beginning of time) in the format: Large Red Widgets #3 in Obscure Suburb (of my client's head office) Large Red Widgets #3 just happen to be expensive and profitable. My question: is there a snowball's chance in hell of tracking this query any further? I'll take what I can get -- since not many people are interested in red widgets #3 in said obscure suburb. I'd like enough info so a sales rep can follow up. These folks are not shy. Thoughts? Next steps? Idiot proof instructions on where specifically to look in GA?
Conversion Rate Optimization | | DanielFreedman0 -
Adwords Tracking
Hi, With Adwords conversion tracking is it worth allow Analytics data in as well? Does that confuse the adwords tracking data? Does it only include Analytics data that has been set up for conversion tracking? I hope i am asking the right questions 🙂
Conversion Rate Optimization | | wood1e19680 -
Is there a way to track who clicks on these links?
At the bottom of my single page posts, I have some related posts. I'd like to set up some sort of GA tracking that lets me know how many people are actually clicking on those links. Anyone know if there is a way to do this? Thanks!
Conversion Rate Optimization | | NoahsDad0 -
Setting Up Ecommerce Tracking for Google Analytics?
Hello SEOmoz members, this is my first forum post, so i hope that it goes well. my question for today is, How can i set up set up Ecommerce Tracking for Google Analytics, if my website Does NOT use a Shopping Cart tool? I am currently SEO'ing a couple of Translation Service websites, and the Ordering System is a little different from the regular Shopping Cart tool that you would normally find on a Product website. so far i have added the analytics code to all the pages so i can track my SEO efforts, but is there no way to track the sales from each visitor if the website only provides Quotes? the website has a Quote form setup into 3 steps, and at the end of step 3, a general price is generated for the visitor and a CSR is supposed to contact them to completete the order. we can normally see the total orders and clients in our own system, but does anyone have any way to combine SEO with this information, like how google analytics Ecommerce can? if anyone could provide any helpful information, i would be very Greatful. thank you!
Conversion Rate Optimization | | misterSEO0 -
Need help Tracking PPC vs Organic and respective ROI
So I have a client who uses PPC and Organic SEO to drive traffic. Once a user gets to the site, the most common action is to fill out a form. I have Auto Tagging enabled in Adwords so all PPC clicks have "gclid" in the url. I am also grabbing the Google Cookie and parsing it out to determine if the visitor is PPC or Organic. So I have an if statement in my form code to pass PPC vs organic through the form for tracking purposes: $url = 'http://' . $_SERVER['SERVER_NAME'] . $_SERVER['REQUEST_URI']; if (false !== strpos($url,'gclid')) { ?> Essentially this is saying: If gclid is in the url, or if the cookie contains PPC
Conversion Rate Optimization | | tjsherrill
set the Web field as PPC Else
Set it as Organic. this is working about 80% of the time. I am trying to raise the accuracy. any ideas where I might be missing some data? thanks0 -
Can I track user journeys from a particular source?
We want to track users from a particular campaign to see what they do when they get to the site. The site generates revenue from clicks out so we want to be able to see whether visitors from a particular source click on multiple deals. i.e. enters from the source and then clicks on 3 different deals that take the user to other sites. Using GA, can I track this by implementing UTM on both the campaign links and outgoing links? Can I see exactly how many deals the average user is clicking on? As far as I know I can: Track visitors from the campaign Track overall clicks on deals Divide click outs by visitors But I can't track how many deals the visitors from campaign A clicked on... or can I?
Conversion Rate Optimization | | Red_Mud_Rookie0