PPC Bid Strategies for Adwords PLA Campaign
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I am managing a Google Adwords Product Listing Ads (PLA) campaign. The campaign is granular and specific in that each product is targeted via its corresponding ad groups. The structure of the campaign is :
Campaign->500 Ad Groups (each ad group targeting a unique product selected by "product_id".
I would like to get some ideas and feedback on bidding strategies. The granular structure of the campaign allows me to set a different Default Max CPC and a Max CPC for each unique product.
I am unable to find within Adwords a column that shows what the competition is bidding. Is there a methodical procedure to extract this bidding information? I have recently enabled "Search Impression Share" and "Search Impression Lost (IS Rank)", but there is not enough data yet for those stats.
What do the PPC experts have to say?
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Thanks, Steve for the insight. I will check out Google Keywords Planner.
Talking about Quality Score, is it even applicable to Product Listing Ads (PLA)? There are no explicit keywords for PLA's, so I am not sure if a quality score is attached. Any ideas?
On a related note, I was chatting to a Google Adwords Specialist (from Google) and she recommended a Max CPC of 0.50 for each keyword.
Any comments?
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Hi,
I would recommend using the Google Keyword Planner - http://adwords.google.com/keywordplanner
This tool will tell you the average cost per click for a keyword... It will give you an indication of what to bid however there are other factors to consider when trying to calculate this such as quality score of the keyword...
Steve
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