Does Google only look at LSI per page or context of the Site?
-
From what I have read i should optimise each page for a keyword/phrase, however, I read recently that google may also look at the context of the site to see if there are other similar words.
For example i have different pages optimised for Funeral Planning, funeral plans, funeral plan costs, compare funeral plans, why buy a funeral plan, paying for a funeral, prepaid funeral plans.
Is this the best strategy when the words/phrases are so close or should i go for longer pages with the variations on one page or at least less pages?
Thanks
Ash
-
Thank Everett thats really helpful.
I must admit i do wonder whether i have split out too many pages that could be combined, I think when i launched this version of the site in June, i was trying to focus a core keyword per page, with plurials etc, as i didnt think google would in the example you used pick up funeral planning & funeral plans as connected - god this job is hard sometimes!
Ash
-
Hello AshShep1,
I don't think anyone is going to be able to tell you for sure whether Google looks at LSI specifically on a per-page or site-wide basis. However, it sounds like there is definitely some overlap with your landing pages. For example, "funeral planning" and "funeral plans" could probably be one page, which then links off to the others. The fact that Google bolds "planning" when I search for "funeral plans" tells me they view the two keywords as being so semantically related as to be almost synonymous.
The "funeral plan costs" and "paying for a funeral" page sound like they could be combined, and the "compare funeral plans" and "prepaid funeral plans" could probably be combined. I would look into the keywords to see which, if any, have the overwhelming majority of search volume and focus on that one while using the others as secondary or tertiary keywords within the context of the page.
But...Really it comes down to how you think the information is best presented to your visitors. If the "prepaid funeral plans" or the "compare funeral plans" content is best presented on its own then that is what you should do.
You may be seeking a more concrete answer from someone so I will leave this question open as a discussion for awhile. Please let me know if I can be of any assistance.
-
Everything should be done within the context of the site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pages getting into Google Index, blocked by Robots.txt??
Hi all, So yesterday we set up to Remove URL's that got into the Google index that were not supposed to be there, due to faceted navigation... We searched for the URL's by using this in Google Search.
Intermediate & Advanced SEO | | bjs2010
site:www.sekretza.com inurl:price=
site:www.sekretza.com inurl:artists= So it brings up a list of "duplicate" pages, and they have the usual: "A description for this result is not available because of this site's robots.txt – learn more." So we removed them all, and google removed them all, every single one. This morning I do a check, and I find that more are creeping in - If i take one of the suspecting dupes to the Robots.txt tester, Google tells me it's Blocked. - and yet it's appearing in their index?? I'm confused as to why a path that is blocked is able to get into the index?? I'm thinking of lifting the Robots block so that Google can see that these pages also have a Meta NOINDEX,FOLLOW tag on - but surely that will waste my crawl budget on unnecessary pages? Any ideas? thanks.0 -
Incorrect cached page indexing in Google while correct page indexes intermittently
Hi, we are a South African insurance company. We have a page http://www.miway.co.za/midrivestyle which has a 301 redirect to http://www.miway.co.za/car-insurance. Problem is that the former page is ranking in the index rather than the latter. The latter page does index occasionally in the same position, but rarely. This is primarily for search phrases like "car insurance" and "car insurance quotes". The ranking was knocked down the index with Penquin 2.0. It was not ranking at all but we have managed to recover to 12/13. This abnormally has only been occurring since the recovery. The correct page does index for other search terms like "insurance for car". Your help would be appreciated, thanks!
Intermediate & Advanced SEO | | miway0 -
Is it ok to add snippet of information taken from other sites on product pages?
Hello here, I own an e-commerce website that sells digital sheet music, and I would like to enrich my product pages with short references to artists/composers related to the product, taken from external websites such as mentions, fresh news, information taken from related videos, cross-references, etc. In other words, I'd like to provide our users with a different kind of informational content that our competitors are currently not offering. We could also think of this like "providing some sort of aggregate content on product pages to enrich the user's experience by providing more information about the product". What do you think are the risks or the benefits of such an approach? And if there are any risks, how to avoid/tackle them? Any thoughts are very welcome! Thank you in advance to anyone.
Intermediate & Advanced SEO | | fablau0 -
Huge google index with un-relevant pages
Hi, i run a site about sport matches, every match has a page and the pages are generated automatically from the DB. pages are not duplicated, but over time some look a little bit similar. after a match finishes it has no internal links or sitemap entry, but it's reachable by direct URL and continues to be on google index. so over time we have more than 100,000 indexed pages. since past matches have no significance and they're not linked and a match can repeat and it may look like duplicate content....what you suggest us to do: when a match is finished - not linked, but appears on the index and SERP 301 redirect the match Page to the match Category which is a higher hierarchy and is always relevant? use rel=canonical to the match Category do nothing.... *301 redirect will shrink my index status, some say a high index status is good... *is it safe to 301 redirect 100,000 pages at once - wouldn't it look strange to google? *would canonical remove the past matches pages from the index? what do you think? Thanks, Assaf.
Intermediate & Advanced SEO | | stassaf0 -
Why is Google Still Penalizing My Site?
We got hit pretty hard by Penguin. There were some bad link issues which we've cleared up and we also had a pretty unique situation stemming from about a year ago when we changed the name of the company and created a whole new site with similar content under a different URL. We used the same phone number and address, and left the old site up as it was still performing well. Google didn't care for that so we eventually used 301 redirects to push the link juice from the old site to the new site. That's the background, here's the problem...... We've partially recovered, but there are several keywords that haven't come back anywhere near where they were in Google. We have higher page rank and more links than our competition and are performing in the top 5 for some of our keywords. Other, similar keywords, where we used to be in the top 5, we are now down on page 4 or 5. Our website is www.hudsoncabinetrydesign.com. We build custom cabinetry and furniture in Westchester County, NY just north of NYC. Examples - For "custom built-ins new york" we are number 3 on Google, number 1 on Bing/Yahoo. For "custom kitchen cabinetry ny" we are number 3 on Bing/Yahoo, not in the top 50 on Google. For "custom radiator covers ny" we used to be #1 on Google, are currently #48, currently #2 on Bing/Yahoo. Obviously, we've done something to upset the Google, but we've run out of ideas as to what it could be. Any ideas as to what is going on? Thanks so much for your feedback, Doug B.
Intermediate & Advanced SEO | | doug_b0 -
Google Filter? Drop from top first page to bottom second page?
My site has dropped from the first page top spots to the bottom second page, about 2 month ago. From time to time it reappears in the first page, is this some kind of google filter? How do I solve this issue?
Intermediate & Advanced SEO | | Ofer230 -
Google Indexed the HTTPS version of an e-commerce site
Hi, I am working with a new e-commerce site. The way they are setup is that once you add an item to the cart, you'll be put onto secure HTTPS versions of the page as you continue to browse. Well, somehow this translated to Google indexing the whole site as HTTPS, even the home page. Couple questions: 1. I assume that is bad or could hurt rankings, or at a minimum is not the best practice for SEO, right? 2. Assuming it is something we don't want, how would we go about getting the http versions of pages indexed instead of https? Do we need rel-canonical on each page to be to the http version? Anything else that would help? Thanks!
Intermediate & Advanced SEO | | brianspatterson0 -
Getting rid of a site in Google
Hi, I have two sites, lets call them site A and site B, both are sub domains of the same root domain. Because of a server config error, both got indexed by Google. Google reports millions of inbound links from Site B to Site A I want to get rid of Site B, because its duplicate content. First I tried to remove the site from webmaster tools, and blocking all content in the robots.txt for site B, this removed all content from the search results, but the links from site B to site A still stayed in place, and increased (even after 2 months) I also tried to change all the pages on Site B to 404 pages, but this did not work either I then removed the blocks, cleaned up the robots.txt and changed the server config on Site B so that everything redirects (301) to a landing page for Site B. But still the links in Webmaster Tools to site A from Site B is on the increase. What do you think is the best way to delete a site from google and to delete all the links it had to other sites so that there is NO history of this site? It seems that when you block it with robots.txt, the links and juice does not disappear, but only the blocked by robots.txt report on WMT increases Any suggestions?
Intermediate & Advanced SEO | | JacoRoux0
