Does Google only look at LSI per page or context of the Site?
-
From what I have read i should optimise each page for a keyword/phrase, however, I read recently that google may also look at the context of the site to see if there are other similar words.
For example i have different pages optimised for Funeral Planning, funeral plans, funeral plan costs, compare funeral plans, why buy a funeral plan, paying for a funeral, prepaid funeral plans.
Is this the best strategy when the words/phrases are so close or should i go for longer pages with the variations on one page or at least less pages?
Thanks
Ash
-
Thank Everett thats really helpful.
I must admit i do wonder whether i have split out too many pages that could be combined, I think when i launched this version of the site in June, i was trying to focus a core keyword per page, with plurials etc, as i didnt think google would in the example you used pick up funeral planning & funeral plans as connected - god this job is hard sometimes!
Ash
-
Hello AshShep1,
I don't think anyone is going to be able to tell you for sure whether Google looks at LSI specifically on a per-page or site-wide basis. However, it sounds like there is definitely some overlap with your landing pages. For example, "funeral planning" and "funeral plans" could probably be one page, which then links off to the others. The fact that Google bolds "planning" when I search for "funeral plans" tells me they view the two keywords as being so semantically related as to be almost synonymous.
The "funeral plan costs" and "paying for a funeral" page sound like they could be combined, and the "compare funeral plans" and "prepaid funeral plans" could probably be combined. I would look into the keywords to see which, if any, have the overwhelming majority of search volume and focus on that one while using the others as secondary or tertiary keywords within the context of the page.
But...Really it comes down to how you think the information is best presented to your visitors. If the "prepaid funeral plans" or the "compare funeral plans" content is best presented on its own then that is what you should do.
You may be seeking a more concrete answer from someone so I will leave this question open as a discussion for awhile. Please let me know if I can be of any assistance.
-
Everything should be done within the context of the site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My site shows 503 error to Google bot, but can see the site fine. Not indexing in Google. Help
Hi, This site is not indexed on Google at all. http://www.thethreehorseshoespub.co.uk Looking into it, it seems to be giving a 503 error to the google bot. I can see the site I have checked source code Checked robots Did have a sitemap param. but removed it for testing GWMT is showing 'unreachable' if I submit a site map or fetch Any ideas on how to remove this error? Many thanks in advance
Intermediate & Advanced SEO | | SolveWebMedia0 -
On 1 of our sites we have our Company name in the H1 on our other site we have the page title in our H1 - does anyone have any advise about the best information to have in the H1, H2 and Page Tile
We have 2 sites that have been set up slightly differently. On 1 site we have the Company name in the H1 and the product name in the page title and H2. On the other site we have the Product name in the H1 and no H2. Does anyone have any advise about the best information to have in the H1 and H2
Intermediate & Advanced SEO | | CostumeD0 -
More Indexed Pages than URLs on site.
According to webmaster tools, the number of pages indexed by Google on my site doubled yesterday (gone from 150K to 450K). Usually I would be jumping for joy but now I have more indexed pages than actual pages on my site. I have checked for duplicate URLs pointing to the same product page but can't see any, pagination in category pages doesn't seem to be indexed nor does parameterisation in URLs from advanced filtration. Using the site: operator we get a different result on google.com (450K) to google.co.uk (150K). Anyone got any ideas?
Intermediate & Advanced SEO | | DavidLenehan0 -
Google recognising regional canadian site as primary instead .com
Hi, we updated corporate site salvagedata.com to new design,but for migration test we do it on our canadian salvagedata.ca site. In few day we migrated salvageta.com. In this time google indexed salvagedata.ca contents, and now looks like google recognising it as primary site, and show it higher in search results. for example: hard drive data recovery Can 301 redirect .ca-> .com to resolve problem?
Intermediate & Advanced SEO | | markgray0 -
How to Optimize Product Page for Better Ranking in Google?
Today, I was searching for product page SEO on Google for better optimization of product pages and category level pages. I want to introduce about my website structure. Root category: http://www.vistastores.com/outdoor Sub category: http://www.vistastores.com/outdoor-umbrellas End level category: http://www.vistastores.com/patio-umbrellas Product page: http://www.vistastores.com/patio-umbrellas-california-umbrella-slpt758-f13-red.html I'm doing link building for sub category & end level category page. But, I'm not able to do inbound marketing for product level URLs due to resource problem. But, I have checked that... There are many competitors who are rank well with long trail keyword... I'm selling same product but not ranking well... What is reason behind it? I don't know... Just look at Olefin Red Patio Umbrella search result. I want to rank in top 3 with this kind of long trail keywords... I have made study of following video and article. http://www.seomoz.org/blog/ecommerce-seo-making-product-pages-into-great-content-whiteboard-friday http://www.distilled.net/blog/seo/in-search-of-the-perfect-seo-product-page/ I have done all things which were described by them... But, I'm still waiting for good ranking...
Intermediate & Advanced SEO | | CommercePundit0 -
Will Google Revisit a 403 Page
Hi, We've got some pretty strict anti-scraping logic in our website, and it seems we accidentally snared a Googlebot with it. About 100 URL requests were responded to with a 403 Forbidden error. The logic has since been updated, so this should not happen again. I was just wondering if/when Googlebot will come back and try those URLs again. They are linked from other pages on the site, and they are also in our sitemap. Thanks in advance for any assistance.
Intermediate & Advanced SEO | | dbuckles0 -
How to see which site Google views as a scraper site?
If we have content on our site that is found on another site, what is the best way to know which site Google views as the original source? If you search for a line of the content such as "xyz abc etc" and the other site shows before yours in search results, does that mean that Google views that site as the original source?
Intermediate & Advanced SEO | | nicole.healthline0 -
Why does this site rank on the 1st page
i dont mean to be calling any site out im just scratching my head on this one.- I can't see any signal that would make it worthy of ranking on the first page for keyword loose diamonds. page http://www.jewelryexchange.com/DiamondResults.aspx Am i missing something all tools seem to say the site isn't worthy- All help appreciated
Intermediate & Advanced SEO | | DavidKonigsberg0