410 pages
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Do you need to optimize a 410 page like you do for 404 pages?
What does a visitor see when a page is 410 compared to a 404?
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Can you explain what you mean by optimizing a 404 page?
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That doesnt answer my questions!
-
From John Mueller
It's good to double-check these things, and it appears I was wrong there -- we do treat 410s slightly differently than 404s. In particular, we'll sometimes want to confirm a 404 before removing a URL from the index, and we tend to do that faster with a 410 HTTP result code. In practice, the difference is very small, and it's not critical to use a 410 if a URL is permanently removed. If you want to speed up the removal (and don't want to use a noindex meta tag or the urgent URL removal tools), then a 410 might have a small time-advantage over a 404.
https://productforums.google.com/forum/#!topic/webmasters/qv49s4mTwNM/discussion
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