Is there a paid link hierarchy?
-
It seems like the more I learn about my competition's links, the less I understand about the penalties associated with paid links. Martindale-hubbard (in my industry) basically sells links to every lawyer out there, but none of the websites with those links are penalized. I'm sure you all have services like that in your various industries. Granted, Martindale-hubbard is involved in the legal community and it's tied to Lexis Nexis, but any small amount of research would tell you that paid links are a part of their service.
Why does this company (and companies that use them) not get penalized? Did the penguin update just go after companies that got links from really seedy, foreign companies with gambling/porn/medication link profiles?
I keep reading on this forum and other places that paid links are bad, but it looks to me like there are fundamental differences in the penalties for paid links purchased from one company vs another. Is that the case or am I missing something?
Thanks,
Ruben
-
Paid links are a tricky area, and there are a lot of loopholes.
If a company is straight up selling you a link for money, just to manipulate Google's rankings, then that's a definite no-no.
However, if you are paying for a service Martindale-Hubbard that also happens to include a link, that could be seen as ok. Many directories also get around this by charging you a "review fee" and not guaranteeing inclusion, therefore making the payment about the service rather than the actual link.
A good rule of thumb when evaluating links is to ask yourself "Would I still want this link, even if it had no impact on Google?" if the answer is yes, then it's probably a good link. Also, evaluate the site to make sure it is high quality and in Google's graces, i.e. does it have pagerank, are its pages indexed, do they link to spammy sites or only quality ones, etc.
-
It really depends... The big "no no's" are link farms charging for links to anywhere and anyone... The Martindale website looks fairly reputable and specific to your industry and if you look at the Moz rating the DA is 89 again highlighting it's a reputable site.
My advice would be, if you're paying for a profile (rather than just a link) on a reputable site specific to your industry you should be OK. As well as the SEO benefit you will also see traffic from the site itself if they have the user base!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spam Score & Redirecting Inbound Links
Hi, I recently downloaded a spreadsheet of inbound links to my client sites and am trying to 301 redirect the ones that are formatted incorrectly or just bad links in general (they all link to the site domain, but they used to have differently formatted urls on their old site, or the link URL in general has strange stuff on it). My question is, should I even bother redirecting these links if their spam score is a little high (i.e. 20-40%)? it already links to the existing domain, just with a differently formatted URL. I just want to make sure it goes to a valid URL on the site, but I don't want to redirect to a valid URL if it's going to harm the client's SEO. Also not sure what to do about the links with the --% spam score. I really appreciate any input as I don't have a lot of experience with how to deal with spammy links.
White Hat / Black Hat SEO | | AliMac260 -
JavaScript encoded links on an AngularJS framework...bad idea for Google?
Hi Guys, I have a site where we're currently deploying code in AngularJS. As part of this, on the page we sometimes have links to 3rd party websites. We do not want to have followed links on the site to the 3rd party sites as we may be perceived as a link farm since we have more than 1 million pages and a lot of these have external 3rd party links. My question is, if we've got javascript to fire off the link to the 3rd party, is that enough to prevent Google from seeing that link? We do not have a NOFOLLOW on that currently. The link anchor text simply says "Visit website" and the link is fired using JavaScript. Here's a snapshot of the code we're using: Visit website Does anyone have any experience with anything like this on their own site or customer site that we can learn from just to ensure that we avoid any chances of being flagged for being a link farm? Thank you 🙂
White Hat / Black Hat SEO | | AU-SEO0 -
Does linking older posts help?
Asking a blogger to add an anchor text into their old post that relates to my niche. does that help with backlinks? does the quality of backlinks determine by how new the post is or the page rank determines all? for example a new post with lesser page rank vs a old post with higher page rank which one is better to put your link on?
White Hat / Black Hat SEO | | andzon0 -
Inbound Links Inquiry for a New Site
For a site that is only one to two months old, what is considered a natural amount of inbound links if you're site offers very valuable information, and you have done a marketing push to get the word out about your blog? Even if you are receiving backlinks from authority websites with high DA, does Google get suspicious if there are too many inbound links during the first few months of a sites existence? I know there are some sites that blow up very fast and receive thousands of backlinks very quickly, so I'm curious to know if Google puts these kind of sites on a watchlist or something of that nature. Or is this simply a good problem to have?
White Hat / Black Hat SEO | | WebServiceConsulting.com0 -
Links via scraped / cloned content
Just been looking at some backlinks on a site - a good proportion of them are via Scraped wikipedia links or sites with similar directories to those found on DMOZ (just they have different names). To be honest, many of these sites look pretty dodgy to me, but if they're doing illegal stuff there's absolutely no way I'll be able to get links removed. Should I just sit and watch the backlinks increase from these questionable sources, or report the sites to Google, or do something else? Advice please.
White Hat / Black Hat SEO | | McTaggart0 -
Links to partner sites
I have some partnerships in some portals, usually I put the banner of my company with a link to my site on a space partners. How should I proceed? To place the banner no link? To put the link nofollow? Can’t I do it? Don’t I need to worry about it?
White Hat / Black Hat SEO | | soulmktpro0 -
Reviewing a competitors links
Using Open Site Explorer I was reviewing a sites links. This site happens to appear at position 2 in Google for a key-term that I am targeting for one of my sites. Most, if not all of the links appear to be coming from some very questionable sources that have absolutely nothing to do with their sites content or business. Some of the page titles are : Free Music - Free Music Tampa Bay Florida Fishing Guide Free BDSM and Bondage Sex, BDSM XXX, Fetish Por... LAX Car Rental Reciprical Links Page - Add Your Link Casino More Links Is this practice going to end up hurting their site and catch up to them at some point? From what I have read, these are not the type of links that you want to be going after.
White Hat / Black Hat SEO | | BrandonC-2698870 -
Why are these sites so high with poor relevant links...
Hello, Keyword: TV Stands. I have been researching competitors for a client and we seem to be unable to understand why certains pages are ranking on page 1 of Google UK for keyword TV Stands. eg: http://www.furnitureinfashion.net/plasma-TV-stand.html (Google UK 8 - TV Stands) http://direct.tesco.com/q/N.1999542/Nr.99.aspx (Google UK 9 - TV Stands) The furniture in fashion has links from sites like: http://www.ummah.com/forum/ and http://www.muslimco.com/ which is totaly irrelevant to the site. Any ideas on other things as the tesco.com site does not have direct links to it. Cheers
White Hat / Black Hat SEO | | JohnW-UK0