Is there a paid link hierarchy?
-
It seems like the more I learn about my competition's links, the less I understand about the penalties associated with paid links. Martindale-hubbard (in my industry) basically sells links to every lawyer out there, but none of the websites with those links are penalized. I'm sure you all have services like that in your various industries. Granted, Martindale-hubbard is involved in the legal community and it's tied to Lexis Nexis, but any small amount of research would tell you that paid links are a part of their service.
Why does this company (and companies that use them) not get penalized? Did the penguin update just go after companies that got links from really seedy, foreign companies with gambling/porn/medication link profiles?
I keep reading on this forum and other places that paid links are bad, but it looks to me like there are fundamental differences in the penalties for paid links purchased from one company vs another. Is that the case or am I missing something?
Thanks,
Ruben
-
Paid links are a tricky area, and there are a lot of loopholes.
If a company is straight up selling you a link for money, just to manipulate Google's rankings, then that's a definite no-no.
However, if you are paying for a service Martindale-Hubbard that also happens to include a link, that could be seen as ok. Many directories also get around this by charging you a "review fee" and not guaranteeing inclusion, therefore making the payment about the service rather than the actual link.
A good rule of thumb when evaluating links is to ask yourself "Would I still want this link, even if it had no impact on Google?" if the answer is yes, then it's probably a good link. Also, evaluate the site to make sure it is high quality and in Google's graces, i.e. does it have pagerank, are its pages indexed, do they link to spammy sites or only quality ones, etc.
-
It really depends... The big "no no's" are link farms charging for links to anywhere and anyone... The Martindale website looks fairly reputable and specific to your industry and if you look at the Moz rating the DA is 89 again highlighting it's a reputable site.
My advice would be, if you're paying for a profile (rather than just a link) on a reputable site specific to your industry you should be OK. As well as the SEO benefit you will also see traffic from the site itself if they have the user base!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Exchange link from sites in same google account
Hi everyone, Anybody have experience when you have some websites which stored in Google Webmaster Tool and they exchange links between sites. So is it good for sites? We are hosted on different server. Thank you so much
White Hat / Black Hat SEO | | Jeepster0 -
Link building freelancers or referrals to link building freelancers
Hi, Are there many freelancers in this community that advocates the MOZ linkbuilding philosophies? Or does anyone have references for link building freelancers at a reasonable rate? Thanks, Jack
White Hat / Black Hat SEO | | jackgao840 -
Potential spam issue - back links
Hi - we have a client whom we work with for SEO. During a review we noticed in Webmaster Tools, there was an IP address with over 30,000 links to our clients site. The IP address is 92.60.0.123. From looking up the IP address details, it looks like it is based in Europe - but we are unable to establish what it is, where the links are and who created it. We are concerned it could be a potential spammer trying to cause an issue with the SEO campaign. Is there any way of finding out any more details apart from the basic information about the location of the IP address? Also - if we submit a disavow via webmaster tools, we are unsure what issue it will have on the clients site if we do not know what it is and the type of links it is creating. Any ideas? Thanks for your help! Phil.
White Hat / Black Hat SEO | | Globalgraphics0 -
Site-wide links: Nofollow or eliminate altogether?
As a web developer, it's not uncommon for me to place a link in the footer of a website to give myself credit for the web design/development. I recently decided to go back and nofollow all these site-wide footer links, to avoid potentially looking spammy. I wanted to know if I should remove these links altogether, and just give myself text credit without a link at all? I would like for a potential client who is interested in my work to still be able to get to my site if they like my work - but I want to keep my link profile squeaky clean. Thoughts?
White Hat / Black Hat SEO | | brad.s.knutson0 -
Is it still considered reciprocal linking if one of the links has a nofollow tag?
I have a popular website in which I include nofollow links to many local businesses, like restaurants and retailers. Many of the businesses are local startups that are more focused on word of mouth and often have no idea what SEO is. Seeing as I am already mentioning them on my website and my readers are finding them via the links, I want to reach out to these businesses to see me if they might give me a link since I have been linking to them for years. My question is: If these business owners decide to link to my wesbite and they give me a 'followed' link, will this look like reciprocal linking in the eyes of search engines? In other words, does the nofollow tag I put on my links to other businesses negate the reciprocal link penalty since both parties are not benefiting from a link juice exchange?
White Hat / Black Hat SEO | | AndrewHill0 -
Unnatural Link Profile
Hi All, We are about to take on a new client whose site has been penalised for having a very unnatural link profile. They have over 1k links, which have 5 differing anchor texts, though the majority leans towards one particular phrase. Their previous SEO company had done this for them and the strategy worked, keeping them in the top 3 for most phrases, until Penguin. Now they reside in the 70-100 ranks. My initial though is we need to get rid of a lot of these links, however its going to be labour intensive and as we all know, labour is expensive. The website is nicely designed and has lots of great unique content. Its just the link profile letting it down. My question is; If this were your client, what would you recommend? A link removal program which could take a long time and be very expensive or would you recommend that they start again and build a new site, also expensive and time consuming. or would you suggest something different? If anyone knows of any Link removal people who have done a good job in the past I'd love to get some contact details. Thanks Aran
White Hat / Black Hat SEO | | Chiefblob0 -
Links In Blog Posts: 1 Paragraph VS. Full Article
Hey guys, I've been using an article network to post unique articles (not spun). Been posting 1 paragraph articles with 1 text link. Just wondering what the main difference would be if I were to post a full article with 2 or 3 text links vs 1 paragraph with 1 text link, besides the fact that you get more links and save more time writing only 1 paragraph. Will the full article with 3 backlinks improve keyword ranks more or not by much? Cheers!
White Hat / Black Hat SEO | | upick-1623910 -
Will the links coming from an article in certain BLOG / NEWS SITE become a GOOD BackLink?
Such as, if i wrote a ymoz, and suddenly the articles is accepted, will the link to our site coming out of that Article Post increased our SEO Standing? Another example would be http://active.tutsplus.com , yesterday i have successfully pitched a tutorial idea, and they told me to write it so that they can published it , and they also promised that i will be able to put my site link (dofollow) ... But will these link be a Good BackLink that will increase our site's SEO Standing? The last one is exactly the same link , but this time coming from a News Site , such as http://teknologi.kompasiana.com/internet/2011/06/09/website-full-flash-dengan-inovasi-hebat-karya-indonesia/ , in this article (kompasiana is a very wellknown site news in Indonesia, in fact KOMPAS is the biggest newspaper firm in Indonesia) , our site is being featured , there is a link coming out of that article (DOFOLLOW), but will that link make our site much more SEO Friendly? Again please enlighten me 🙂
White Hat / Black Hat SEO | | IKT0