Track effects of content changes on specific page SERP
-
We are planning to implement changes to the content and layout of a page on our website due to the results of an A/B test. The URL, title, and meta will remain the same.
How can we track the effect of these changes on this specific page has on SERP?
We are being vague because we don't want to guide any answers to a specific question as I have not fully figured out MOZ's capabilities.
-
Chris,
You can track it in a couple of ways--via the ranking for the keyword(s) the page is optimized for and/or via the search traffic that the URL generates. For tracking it by the traffic generated by the URL, you'd click on the traffic from search link in Moz Analytics and then on the URL tab. For tracking via the keyword rankings for the page, just click on the Rankings tab in your keyword rankings report. By documenting your starting position and traffic before your make your changes, you'll be able to see the impact of the changes you make to that page as the optimization takes hold.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved How do I change locations for my campaing?
Hi all 🙂 I've created a campaign and entered locations - but I'd like to change the locations. How or where do I do this? I can't find the answer on Moz. Thank you! Karen
Getting Started | | karen_e1 -
Keyword rank tracking across subdomains
I would like to track how keywords rank across blog.website.com and www.website.com without setting up separate campaigns for each. We don't care if the blog, or the main site rank, we just want something to rank and therefore want to track both sites in 1 campaign. Is there a way to do this without setting up a separate campaign for the subdomain and the main site?
Getting Started | | AmyLB1 -
How often is page authority updated
Hello, I am on the 99 USD Plan. Is it updated the same as with the 149 plan ? My second question is how can you increase you PA ? because i am wondering if with a PA on some of my subpage of 1 I can compete with content to reach the 1 st page with websites that have PA or 30 for example Thank you,
Getting Started | | seoanalytics0 -
Can someone tell me where the page is that had links to the 3 SEO study guides on here?
Can someone tell me where the page is that had links to the 3 SEO study guides on here?
Getting Started | | Connect4Web0 -
Setting up a new campaign stalling on last page
I went through all the steps to set up a new campaign, and am on the last page, where I list competitors. When I click finish, however, the site spins for a few seconds, then does not proceed. I even checked the URLs. Is there a problem with the site right now? I am assuming the social links are optional because they are greyed out, and I am not getting any error messages after I click finish, just nothing. Help!
Getting Started | | springkeeper0 -
Whenever I try to access campaigns in moz pro I get an error page
I recently signed-up for a new pro account. As I was adding my first subdomain everything was fine until I was asked to link to GA, when I clicked yes I got this error message: 403 Forbidden Now every time I click on set-up campaign I get taken to a page with nothing but the 403 Forbidden text.
Getting Started | | Toptal0