Integrate a blog within an existing site
-
Hello everyone!
I work on a website of a very small company and so far no one has ever implemented (not even thought about) a proper content strategy. The only content on the site are products description.
Through Analytics I discovered lots of opportunities and topics to be covered which would massively increase the traffic, increase the engagement and (hopefully) sales.
Problem is that I don't really know how to integrate a blog into the existing site; my first thought was wordpress
What is the best way to do it?
-
The website, an e-commerce site, uses a custom built CMS with no blog modules so I have to create it and I thought would be easier to implement a wordpress blog.
@Chris thanks for sharing those posts, I will look into it. Also I will have to talk to the developer of the site and see also if wordpress could actually fit the CMS.
-
you may find this old website helpful - http://jonathanwold.com/tutorials/wordpress_integration/
And this - http://codex.wordpress.org/Integrating_WordPress_with_Your_Website
Simple version you just need to have www.yourwebsite.com/blog and you would install the blog in the /blog directory.
there are loads of tutorials about for doing it if your a one man team. Having a blog is always a nice way to reach out to your customers / clients and get them to connect. A lot of people use Wordpress so that should be a good start for you along with there being lots of support for it.
There are also some great topics about content etc. you can read for your blog.
Hope this helps, Good luck.
-
I generally do wordpress. I like using a sub domain, but I think a lot of people suggest using the main domain for ranking power. What is your current site built in, a lot of the e-commerce platforms now have blog modules which might actually be your best bet.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Client Worried About SEO Decline After Site Redesign
Hi, We're in the process of redesigning www.directvillasflorida.com/ for a client. The client has recently expressed concern that their rankings may drop off after the change. Here are some facts about the site: As you can see, the current homepage is _very _keyword heavy. They have a DA of 26 and are ranking #1 for 'florida villas', higher than their more authoritative competitors. They are also ranking #1 in the mobile search results, despite not being mobile-friendly. Their link profile is pretty average and the anchor texts are pretty keyword-rich 'florida villas' appears 30 times with a 4.41% keyword density 'florida' appears 66 times with a 3.31% density The client has admitted keyword stuffing years ago and hasn't changed anything because it worked and still is working. In the site redesign, we've cut out a lot of the spammy, keyword-rich content and he's worried he'll suffer because of this. Any ideas what to do here? It seems clear that the site is breaching Google's guidelines, but, for whatever reason, isn't being picked up by Google. Cheers, Lewis N.B. The client is just paying us for a redesign, not SEO.
On-Page Optimization | | PeaSoupDigital0 -
Unsure about improvement of inner sites
Hi ! I want to improve the ranking of Home on my site. Now I did some on-page SEO on Home itself for the keyword "Webdesign Freiburg". How much does it make sense to put this keyword also into inner sites - although I primarily want to rank Home for this keyword? Does Home profit from putting the keyword into subpages? Cheers and thanks Marc
On-Page Optimization | | RWW0 -
Where would I start with optimizing my site
I am new here and am would love some constructive community feedback about a website I am working on:
On-Page Optimization | | paddyaran
Things like tags, serps, content, loading time, design, functionality, and anything that will improve.... The site is www.aranislands.ie Thanks!!0 -
Does CloudFlare Benefit my site?
I am using the $20 / month CloudFlare service. My site is not running faster, so my question is: is this service adding real value? I do not have a lot of highly sensitive customer data (some email addresses and customer names and nothing more - no credit cards). I am already using Amazon Cloud Server and it appears to work fine. Any thoughts appreciated.
On-Page Optimization | | khi50 -
Tips on URL structure for a site re-design
Wanted to know what you would do with regards to urls – in an ideal world how would you structure them? Keen to know as me and dave are soon to have a meeting about this and were wondering about changing them from the current – http://www.looking4parking.com/airport/gatwick to something like - www.looking4parking.com/gatwick-airport-parking We will soon have pages for the specific parking types that will be a lot more engaging to users with some really useful content on benefits, features, how a certain type of parking works, images, video etc. Currently going to a type of parking, such as meet and greet just brings up a dropdown modal – I was thinking of having the url structure looking like this – www.looking4parking.com/gatwick-airport-meet-and-greet-parking www.looking4parking.com/gatwick-airport-on-site-parking www.looking4parking.com/gatwick-airport-park-and-ride We will then have specific pages for each parking product – in which this product will have unique content built around it – each will have an overview of the product, benefits, features, reviews, images, directions to the car park, find your route and eventually a video on each product So for example we currently have the product “Jet Parks 2” at Manchester airport – the current url is - http://www.looking4parking.com/airport/manchester/park-and-ride/jetparks-2 I would like to change this now we have the opportunity to refresh the whole system, to something along the lines of **domain/location/product title - **www.looking4parking.com/manchester-airport-parking/jetparks-2 or as we have some similar products at certain airports (mainly where the airport has multiple terminals) we would just change it to the following - www.looking4parking.com/manchester-airport-parking/jetparks-3 What are peoples thoughts/opinions on the above?
On-Page Optimization | | RyanCrawf19840 -
URL Structure for Home Decorating site
Hi, I am about to launch a home decorating ideas website. I am stuck to determining the ideal URL structure, and the options are: Category: myhomedecoratingsite.com/room/master-suite/
On-Page Optimization | | adepalma
myhomedecoratingsite.com/kitchen/
myhomedecoratingsite.com/room/living
myhomedecoratingsite.com/master-suite/
myhomedecoratingsite.com/living-room/ Post: myhomedecoratingsite.com/interior/beautiful-master-suite/
myhomedecoratingsite.com/interior/cozy-living-room/
myhomedecoratingsite.com/room/master-suite/beautiful-modern-suite/
myhomedecoratingsite.com/room/living/cozy-contemporary-living Are these any good? What your best suggestion? Thanks in advance for your inputs. Al0 -
404 like crazy after merging blog
So I merged my wordpress.com blog to my wordpress biz site and I now have a lot of 404's and way to many pages popping up. SEOMOZ crawl shows 290+ pages but my sitemap is only 95 pages... It is also showing on my webmaster tools for having a lot of new errors. Any ideas?
On-Page Optimization | | greenjoe0 -
My site has been dropping, not sure why!
My site has been dropping in the rankings, not sure - my metrics seem better than my competitors. Historically I have been a very stable #2 for my main term, but now it's down to 7! According to SEO Moz, my domain authority is 32, while my better performing competitors are are 26, 11, and 1! Have more links than they do. Trying to think it through, not sure what is happening. My home page bounces at a low 20%-ish, other Google Analytics are good. I have a company Facebook account, occasionally upload YouTube vids, do online press releases, etc. I do have to target several metros scattered across the state, while my competitors usually focus on one major metro. I do have some SEO Moz errors, which focus on dup content due to our web editor's naming system. An example would be domain.com/keyword-keyword-i-14 vs. domain/differnet keyword-different better keyword-i-14. 14 would be the actual page number. Our system lets me change the page title keywords, as I've added new links and pages over the years there are some dupes. The only major change is I've added a password protected section for sales rep materials. The hosting/web guru firm we use has assured me Google doesn't see pages behind the password portection. Not sure if Google is testing a new SERP formula. All social media or non-website results seem to have dropped out of search for my terms. Just local business sites like mine and some directory sites remain. Any advice or private consult would be greatly appreciated as I am a ... self taught 'OneManBand' for high tech marketing in our company. Thanks
On-Page Optimization | | OneManBand0