Schema question
-
Caresma Building
Alamang St., Bel-Air,
Makati City,
Philippines
1209(632) 890-0062
jane-doe@xyz.eduQuestion 1: What is the difference if i remove itemprop="address" after the
Question 2: Do i need this line or should I remove it since "telephone" and "email" are also under "PostalAddress"?
Thanks in advance!
-
Thanks Michael!
-
I presume this is all wrapped in an Organization element, or something like that?
The itemprop="address" in that first div says that this next block describes the address of the element that's enclosing all of what you have here. I.e. if you're using schema.org/Organization as your outer element, that itemprop="address" says that the div there describes your company's address. Within that div, then, you have all the components of the address.
It doesn't hurt to have the telephone at both levels. Ditto email.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International SEO | Question about Hreflang
Hi, I have an International SEO question and would like to get some help from Moz forum: Our company has a Taiwan office for a few years already, but never had any Traditional Chinese (lang code: ZH-TW) webpage publihsed on our site: https://www.abc.com. The regional team recently has built a 50 page ZH-TW microsite based on translations from select pages from abc.com. The site will have it's own navigation. Currently our CMS doesn't have a language directory to support ZH-TW (such as https://www.abc.com/zh-tw) If we do not add a directory, the pages would have to be published as ZH nodes (for Simplified CHINESE) with ZH language tags and canonicals. The only tag we can set for ZH-TW would be the Hreflang tag. Example:
Web Design | | ThinkingPanda0 -
Thinking about redesigning site to reduce bounce rate - have a couple of questions
BACKGROUND Im looking at redesigning the website for a creative consultancy to improve the user experience. The website is mainly an image portfolio along with “press”, “our services”, “about us”, “contact” pages. I originally designed the website a few years ago and when we did, we wanted to make the image portfolio the most important feature. So we made it a full screen JS image slider with lazy loading of images, so that there are about 40 full screen images on the homepage that rotate. From a users point of view i still feel this is the best system as it very quickly allows them to browse the portfolio, which we looking for a creative consultancy is their UPS (unique selling point). The site has a very strong backlink profile compared to its competitors in the SERPS it has about 20-25% increase in PA and DA. But our site has been slipping down the rankings in recent years / months. From spot 1-2 to about spot 5-7. MY HYPOTHESIS I think that the reason the site may be dropping back in the SERP is that although its a very usable site, all its portfolio information is “too easy to find / view” and results in a user coming to our site, seeing everything they need to see, then bouncing back to the SERP. Our site has a bounce rate of 40-60%. Where as on competitors sites, their “portfolio” is a separate page off the homepage, so a users has to click through to a separate page, and even if they don't like the design content of the portfolio it doesn't get logged as a bounce. MY QUESTION Does bounce rate affect SERP ranking ? Could the sites SERP performance be improved by redesigning the site to put the portfolio on a separate page so a user would have to click through to it, if that would get the bounce rate down, would the site see a benefit even if people still clicked back to the SERP results eventually after seeing our portfolio, even though it wasn't a true 1 page bounce ? Dose time on site affect SERP ranking ? Is there a way i can see a competitor's bounce rate ? Would welcome any other thoughts inputs on this matter.
Web Design | | sl_pa0 -
Pin It Button, Too Many Links, & a Javascript question...
One of the sites I work for has some massive on-page link problems. We've been trying to come up with workarounds to lower the amount of links without making drastic changes to the page design and trying to stay within SEO best practices. We had originally considered the NoFollow route a few months back but that's not viable. We changed around some image and text links so they were wrapped together as one link instead of being two links to the same place. We're currently running tests on some pages to see how else to handle the issue. What has me stumped now though is that the damned Pinterest Pin Button counts as an external link and we've added it to every image in our galleries. Originally we found that having a single Pin It button on a page was pulling incorrect images and not listing every possible image on the page... so to make sure that a visitor can pin the exact picture they want, we added the button to everything. We've been seeing a huge uptick in Pinterest traffic so we're definitely happy with that and don't want to get rid of the button. But if we have 300 pictures (which are all links) on a page with Pin It buttons (yet more links) we then have 600+ links on the page. Here's an example page: http://www.fauxpanels.com/portfolio-regency.php When talking with one of my coders, he suggested some form of javascript might be capable of making the button into an event instead of a link and that could be a way to keep the Pin It button while lowering on-page links. I'm honestly not sure how that would work, whether Google would still count it as a link, or whether that is some form of blackhat cloaking technique we should be wary of. Do any of you have experience with similar issues/tactics that you could help me with here? Thanks. TL;DR Too many on page links. Coder suggests javascript "alchemy" to turn lead into gold button links into events. Would this lower links? Or is it bad? Form of Cloaking?
Web Design | | MikeRoberts0 -
Question on Breadcrumb and Canonical
Hi SEOmozers, I have another question. =] Thanks in advance. First question: How important is the breadcrumb for SEO? I know that breadcrumb makes better UX because it shows how the visitor landed on this page and the breadcrumb may show up in the search engine. But other than that, how important is it? Second Question: If I have a page that can be found via 2 locations, how should I handle this in regards to breadcrumb? For example, I have page A. You can access page A via Category A and Category B. Therefore, what I did was list Page A under Category A and when someone visit Category B and click on Page A, it will redirect to the page A that was found via Category A. The problem is on page A, the breadcrumb is Home > Category A > Page A. So if someone visit Category B and click on Page A, it redirects and the breadcrumb shows Home > Category A > Page A. What should I do with the breadcrumb for Category B > Page A? Should I create another page A and just use canonical on it? Should I create another page A but do not index it? or leave it as is? 1 Page A, can be access via 2 categories. Please advise. Thank you!
Web Design | | TommyTan0 -
Question re. crawlable textual content
I have a client who is struggling to fit crawlable textual content on their pages. I'm wondering if we can add a "Learn More..." feature that works as a mouse over pop up. When a page visitor runs their curser over the link or button, a window bubble pops up and textual content about the page will show. Not knowing much about code, can text in this format be crawlable by search engines and count as unique and relevant content? Thanks, Dino
Web Design | | Dino640 -
Another Panda question
Hi all, Yes, it's another Panda question.... Would Panda effect an entire site or just specific pages. Many people have said that it penalizes entire sites, however, some of the questions that Google is said to have asked Panda testers seem to be page specific. What's the general consensus?? Thanks
Web Design | | A_Q0 -
SEO ethical practice in question
A family friend asked me to take a look at her website. www.designsbymaida.com First thing i noticed is what seemed a 301 redirect or a forward to http://funktionaldesignstudios.com/dbm-old/ So her site is hosted with what it looks like, in his site(funktonaldesigns). What does this means in terms of how google sees her site and in terms of SEO. My thought is that he is boosting his domain name. He is getting the link juice. Thanks for the insight and help.
Web Design | | QualityHosting1 -
Changing the domain - To do or not to do - that is the question
Hello, I am in the process of updating my website (hopefully to improve SEO). It is a major update as we are going from 20,000 product line to 200,000 product lines and hiring two marketing people to work on more content. Unfortunately, I think my domain isn't the best i.e. www.direct-tractorparts.com Some of the parts have long part numbers and I am worried that my URLs will be too long i.e. I will lose link juice from the search engines. typical url www.direct-tractorparts.com/6XY41210TTTAZCAz2 I am thinking of launching the new site with a shorter domain name rather than updating the old site. My site doesn't have that many backlinks but generates a decent level of business for my company. Not sure if it would be worth setting up another brand or not Anyone got any advice?
Web Design | | DavidLenehan0