Footer NAP Hurt Local Optimization?
-
Big city A is the target optimization for services.
Suburb city B is the location of the business.
Will the NAP of the business in the footer negatively impact on-page optimization for Big city A?
-
Thanks Miriam.
Another thread suggested (and a couple reputable users said it works) to optimize the site for major city A and create a sub-directory for 2, 5 or 10 other city pages. I get the approach but what do you do with the footer NAP?
I asked for clarity in the other thread but got no takers.
So I'll ask here. For this type of optimization to work, would you have to strip the NAP from the footer for big city A site optimization AND the sub-directory individual city optimization?
Or can you leave the NAP on all the pages (sub-directory pages included) and just have strong page optimization above the footer throughout?
I'm not knowledgeable in root/sub-directory setups so I may not be asking sensible questions.
-
If this is a local business (rather than a virtual one) and the goal is Local rankings, then Google is going to see the business as most relevant to its city of location, regardless of how you optimize the website. Presumably you will be listing the physical address in the suburbs on the Google+ Local page and on various directory listings and Google will most strongly associate the business name with this location - not with a nearby desired major city. So, unless the business completely forgoes Local SEO of any kind, doesn't publish an address anywhere and only pursues organic results instead of local ones, Google will see the business as most relevant to its city of location and commonly rank it in local results for searches containing the City B term or stemming from City B-based devices. Organic rankings for City A will have to be seen as a secondary goal. Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
E-commerce category page optimization - filters vs. categories
Hi, We currently have a site where there are several subcategories for every main category. So this means that visitors will have to click through 3-4 subcategories before reaching products that they could have easily found if the site would be using filters on category pages. My question is - if a subcategory page with 4 products is currently a category page (optimized heading, description) and I'd want this category to be available through filters, how do I still keep it optimized for search engines? So under a category "Cleaners", we have all cleaning products. There are 8 "Cable cleaners" under this category. This is currently a subcategory, but I'd just solve this with a filter in the "Cleaners" screen. Not sure what's right from an SEO standpoint here.
Intermediate & Advanced SEO | | JaanMSonberg0 -
Local Results For Additional Service Categories
Hi Mozzers, My client is prominent in local search for their primary activity, but I would also like them to appear for other service categories they offer. Assuming I add these other service categories in +Local and build corresponding service pages on the site, will this be enough to cause them to appear for these other services? The additional pre set service categories offered in +Local don't match those offered in local citations, so I can't really support these that way.
Intermediate & Advanced SEO | | waynekolenchuk0 -
Need to know best practices of Search Engine Optimization 2013
I want to know best practices of Search Engine Optimization 2013 and also need best possible sources. Thanks
Intermediate & Advanced SEO | | GM0070 -
Local search vs. Organic Listings
Hi ~ I was interested to see if anyone feels there might be an advantage to keeping a business out of Google's Local Search listing area or at least trying to keep it out of the 7-pack display? It seems to me that sites who are not listed in the 7-pack can often be ranked above the maps/7-pack area in the regular organic listings. Also, is there anyway for a homepage to be listed on the 1st page in both the local search and organic listings? Thanks!
Intermediate & Advanced SEO | | hhdentist0 -
How many keyword links is optimal for Press Releases?
After the Penguin update I've read differing opinions on how many keyword links is best to use in press releases. We've been using 3 different keyword links, plus our home page url brand link. Does anyone have any solid information on how many links is best in google's opinion? I hate to put too many in and have them think it's spam, or over optimizing for unnatural linking. Thanks folks! Ron
Intermediate & Advanced SEO | | yatesandcojewelers0 -
Universal Search vs Local Organic
Hi, My web site has high rankings in universal SERP's. However, in my city organic search the competitors’ web sites that even don’t show up in universal Serp’s have higher rankings than mine. Not sure what I’m doing wrong. Thanks for any insight.
Intermediate & Advanced SEO | | Zlhe0 -
Have completed keyword analysis and on page optimization. What else can I do to help improve SERP ranking besides adding authoritative links?
Looking for concrete ways to continue to improve SERP results. thanks
Intermediate & Advanced SEO | | casper4340 -
Does having many 302 redirects on a site hurt rankings?
I am working with an affiliate website which has many product listings but the "Buy Now" button on each product listing is an external link (affiliate link) to the appropriate product page on the actual website where the product can be bought. Each of these external links passes through an internal redirect, which is implemented as a 302. Consequently, when SEOmoz crawls that site, it gives me a warning that there are hundreds of 302 redirects on the site. Do you think this will hurt the site's potential to rank? Should I remove the redirects and leave them as direct links to the external site?
Intermediate & Advanced SEO | | AlexFusman0