My company is redesigning their site, and is re-tooloing some of the product and service keywords. How should we approach SEO of the new site?
-
SEO
-
Having a good understanding of the site navigation and how internal page rank is passed is well worth it if you are doing a complete redesign. Something I just came across may also be worth reading:
-
Hi Gary,
Reading these two resources should give you a good idea of where to start :
- Perfecting Keyword Targeting & On-Page Optimization for SEO
- The Beginner's Checklist for Learning SEO
Good Luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Selling same products under separate brands and can't consolidate sites...duplicate content issues?
I have a client selling home goods online and in-store under two different brand names in separate regions of the country. Currently, the websites are completely identical aside from branding. It is unlikely that they would have the capacity to write unique titles and page content for each website (~25,000 pages each), and the business would never consolidate the sites. Would it make sense to use canonical tags pointing to the higher-performing website on category and product pages? This way we could continue to capture branded search to the lesser brand while consolidating authority on the better performing website. What would you do?
Technical SEO | | jluke.fusion0 -
New theme adds ?v=1d20b5ff1ee9 to all URL's as part of cache. How does this affect SEO
New theme I am working in ads ?v=1d20b5ff1ee9 to every URL. Theme developer says its a server setting issue. GoDaddy support says its part of cache an becoming prevalent in new themes. How does this impact SEO?
Technical SEO | | DML-Tampa0 -
'sameAs' Mark up for different spellings of a Product/Keyword, is it possible?
Hi There, I've seen that for social media profiles you can mark them up to be the 'sameAs', example below: - <code><scripttype="application ld+json"="">{ "@context":"http://schema.org", "@type":"Organization", "name":"Your Organization Name", "url":"http://www.your-site.com", "sameAs":[ "http://www.facebook.com/your-profile", "http://www.twitter.com/yourProfile", "http://plus.google.com/your_profile" ] }</scripttype="application></code> My question is can you do something similar for your product/keyword? For example when you can spell the word in different ways e.g. Whisky (English) or Whiskey (Irish/US). I've had a look at schema.org but I'm not sure if I'm headed down the wrong path? Thanks
Technical SEO | | Jon-S0 -
Why isn't our new site being indexed?
We built a new website for a client recently. Site: https://www.woofadvisor.com/ It's been live for three weeks. Robots.txt isn't blocking Googlebot or anything. Submitted a sitemap.xml through Webmasters but we still aren't being indexed. Anyone have any ideas?
Technical SEO | | RobbieD910 -
Assigning new separate IP for blog will harm SEO/ranking?
If i assign unique IP for my blog URL, will it hurt my ranking and seo ? Losing rank and visitor from Search engine after PANDA update
Technical SEO | | rimon56930 -
Does adding Tool Tips to a site hurt it's SEO?
I'm wanting to add tool tips to my site as it's intended for non-technical people that are wanting high tech equipment and services. I thought that by adding tool tips, I could clear any confusion they may have about a particular word right there rather then them having to search for what it means. I did some research online and saw that it may hurt SEO ratings but wanted to verify here first before deciding.
Technical SEO | | sDevik0 -
Keyword and URL
I have a client who has a popular name (like 'Joe Smith'). His blog URL has only his first name and the name of his company in it, like joe.company.com. His blog doesn't rank well at all in the first 3-4 Google SERPs. I was thinking of advising him to change the URL of his blog to joesmith.company.com, and having his webmaster do 301 redirects from the old URL to the new one. Do you think this is a good strategy, or would you recommend something else? I realize ranking isn't just about the URL, it's about links, etc. But I think making his URL more specific to his name could help. Any advice greatly appreciated! Jim
Technical SEO | | JamesAMartin0 -
Buying new domains to help with SEO
Hi, Does buying new keyword related domains and 301 redirect them to my site have any seo benefit?
Technical SEO | | Socialdude0