Schema question
-
What if an info, like an address, is not visible in my content but I would like Google to know the address through a schema markup like the following sample? Is it ok with Google and their guidelines?
,
,
Here's what Google says from this link https://support.google.com/webmasters/answer/1093493?hl=en&topic=1724124&ctx=topic though it is quite confusing for me:
"In general, Google won't display any content in rich snippets that is not visible to human user. It can be tempting to add all the content relevant for a rich snippet in one place on the page, mark it up, and then hide the entire block of text using techniques like
display:none
,value-title
,css
etc. Don't do it! Google will ignore content that isn't visible to human users, so you should mark up the text that visitors will see on your web pages."Is it ok if the content is not visible to users but included in a meta tag?
Thanks in advance!
-
I agree with you. This is quite clear for me now after reading this Google link:
https://support.google.com/webmasters/answer/176035
Thanks!
-
I don't have an exact answer, but I would stay away from it. Remember Google wants us to create websites and an online experience for people not search bots.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google is a definition engine / Question answering engine
But what do you do to rank when you sell a product and people don't have questions and none of the companies that rank on your keywords answers questions... Let me give you a few example. Title tag for example : People want to know what is it and then have question about it What is the maximum number of characters ? How do you write a good one ? Etc... How to remove stains is another example : Please want to know how to remove all the different types of stains, (ketchup, grease etc..) But what about when you are a online business and want to sell usb keys , rent bicycles https://www.spinlister.com or even sell a software to do A/B testing on your website https://bit.ly/2a6cBuF Can someone explain me how those people mentioned rank without giving definition or answering questions... because according to me they don't do any of that on the pages that I mentioned. I look forward to your reply. Thank you,
Web Design | | seoanalytics0 -
Organization name as text vs. as a picture with alt text + Schema.org markup
I'm looking for some feedback to implement best practice for the markup of our header/navigation at the top of our site. Our organization name and a tag line is at the top of every page on the left, then our logo, then our navigation to items like "Topics" "FAQs" "About us" etc is to the right along the top. Our organization name includes the most frequently searched keyword for what we want to rank on, and our organization name is our domain name. A couple other background items: we're a non-profit startup and no code is public yet -- hence, I'll be explaining what we're going for. We're coding in straight html/css, not using Wordpress or anything like that. When we originally DIY coded our draft homepage and a few landing pages, we put the organization name and tag line into the markup as text, to look like this: Organization name | Pretty | Navigation items over here
Web Design | | scienceisrad
Explanatory fun tag line | Cool |
--------------------------------------- | Logo | --------------------------------------------------------- Then we outsourced the markup of two more landing pages to a company that does on-demand orders for responsive markup, based on png's we sent of the designs. The company's code renders a fabulous looking version of our design, and important for usability, it is responsive. The company also did something else I'm not so sure of. They made one big image out of our organization name, tag line and logo ... because? The indenting and different font sizes of the Organization name and tag line was too hard to code in? Or is it just best practice for html standards, SEO, etc. to make it one big logo?? Now, as part of an overall effort I'm working on to reconcile our different code ... I'm mulling right now specifically on reconciling the different approaches we each took and incorporating new best practices for the header ... based on what I'm reading online about headers, including debates about whether to use h1 for your company name, whether using an image for the name is fine, advice about including Schema.org markup for logos, etc. Given all this, which of these two options look better to you? Do they seem equally good to you? What would you change about the one that looks better to you? What do I have wrong in them? Or would you code this entirely differently to hit all best practices? What do you think about using h1 for organization name vs. is there a better tag to use for the organization name to code it in as text? (Note: we have other h1's on our pages for the actual article/content titles of each page, which maybe we should, maybe we shouldn't be having those as h1's?) Option 1 -- using text for our name and tag line: <header id="top" class="brandfont brandcolor">
[# Organization name Explanatory fun tag line](/) Organization name logo {navigation code here}
</header> Option 2 -- name, tag line and logo all as one big png image: <header id="header" class="container"> Organization name tag line {navigation code here}
</header>1 -
How difficult is schema.org markup
We have an e-commerce website and we are looking to get the Schema.org markup on our site, especially for our products to increase CTR and help with rankings as this will help Google understand our pages better. We have had two quotes from separate companies, one £100.00 and the other almost £600.00 I'm just curious how much work is involved as we don't want to get scammed for something that takes less than an hour to implement.
Web Design | | Jseddon920 -
Question Concerning HTML5/CSS Templates & Google Mobility Issues
Hi all, Looking for some kind of solution for a responsive update for a site and I am wondering if there are any templates (not Wordpress) that are both great SEO wise and would also pass muster with the impending Google update for responsiveness? I was looking at things like Canvas and Porto ( http://themeforest.net/popular_item/by_category?category=site-templates ) but can't find any discussion on whether or not these things have been addressed with any of these templates. If any of you have suggestions or other places to look for something that could possibly fit the bill (even if temporarily) I would be very appreciative. Thank you so much in advance!
Web Design | | Pixelwik1 -
Help with Schema.org on Ecommerce Products
I’m looking for ways of using schema.org with products that have pricing options. There appear to be two main problems 1) Whilst colour, width, height and depth are all catered for, size appears to be missing – how can we mark up products that are available in sizes that aren’t necessarily covered by width/height/depth (e.g. shoe size). Also, what if the product is available in different finishes – technically, these could not properly be described as colours so how could we mark them up? 2) There doesn’t seem to be any particularly good way of marking up pricing options that are displayed on the same product detail page. For e.g. if a pricing option table is used like this: | ID | Colour | Price 001-red | Red | £3.99 001-green | Green | £4.49 001-blue | Blue | £4.99 | I can mark up each row as an offer, and give each offer a price and sku or mpn, but then I can’t use itemprop=”color” to describe exactly what the option is. Would I just use itemprop=”name” in this case and abandon color altogether (even though it’s technically supposed to be describing the colour of the product and not the name of the offer)? I suppose another way I could approach it would be to mark up each row as an individual product, and assign each one an offer with the details as described above but then the containing page would effectively look like a separate product – which it isn’t. Any help or advice on this would be very much appreciated
Web Design | | paulbaguley0 -
A Not Linked Page Question
Hello, I have a page for opening an account in my website, this page is not accessible from my website menu, the only way to reach this page if you have the URL, I send the URL for specific users I want them to open an account in my system. I have two questions regarding this: does this harm or cause damages to my website SEO ? blocking this page in Robots.txt will cause any issue/will help ? waiting for your answer.
Web Design | | JonsonSwartz
Thanks in advance,
Joni.0 -
Keywords in url - specific case question
There are a bunch of questions about keywords in the url and so far what I've gathered is that it's good to have them but keep it simple so it doesn't look stuffed. I'm working on redesigning some sites that were originally setup by a group who had no understanding of SEO (or perhaps I should say a misunderstanding) and spent a lot of time stuffing keywords EVERYWHERE. In some cases they weren't too far off but in others I think they just went overboard. One of the areas I'm trying to fix are the paths which leads to the following concerns. One of the sites has a basketball section and through the use of the Adwords keyword tool they determined that most people are searching for "basketball hoops". My first question is, how reliable are the monthly search numbers in the Adwords keyword tool? Are they accurate enough to warrant forming keyword strategies based on the results? As it relates to the url issue, the current tree for the basketball section of the site looks like this: /basketball (the landing page for the whole section, there are other sport specific pages as well) /basketball/hoops (goes nowhere. not sure why they didn't just go to /basketball-hoops/x for other pages) /basketball/hoops/72in-backboards (the systems are split into three different backboard sizes, these pages group them onto one overview page per size) /basketball/hoops/72in-backboards/specific-basketball-goal (the actual basketball goal details page with options to buy and such) So what I'm wondering about this setup is: does having /basketball/hoops take care of having the "basketball hoops" search term or would it be more effective to switch to /basketball-hoops? If it's fine to leave it at /basketball/hoops, do you think it would be beneficial to create an actual page for that path? We found that actually more people search for "basketball basket" than "basketball hoops" so maybe that would be a good page to try to make use of that term and explain maybe why people think "basket" instead of "hoop" and why we call ours "goals" or something. I tend to navigate pages by deleting path arguments and I hate when I land on a nonexistent path so I'm leaning toward changing the paths but just don't know if it's worth it at this point. Additionally, on one of the other sites, we have a domain that is the main keyword we want to rank for: swingsets.com The other company I mentioned then decided to put all of the product pages under: swingsets.com/swing-sets/{category}/{set-height}-{'swing-set'|'playset'|'swingsets'|'play-set'|etc...}/combo{#} So that comes out to look something like this: swingsets.com/swing-sets/outback/5ft-playsets/combo2 I've never liked that path setup. It looks stuffed to me, especially once they start using '5ft-swing-sets' and '6ft-play-set' on other product pages. It's inconsistent which is another issue I have since I tend to surf by path. Another issue with that setup is the final argument of combo{#} but there's nothing I can really do about that because they call the products out as combinations. The only actual product name is the "outback" part. I've been trying to come up with a better path setup for a long time now but again I'm concerned that I may just be wasting my time. The only thing I did do was make the height section consistently {height}-playsets. Is that good enough or should these paths remove /swing-sets from the beginning? The actual /swing-sets page is a good and valuable landing page but then I'm not sure if it remains valuable to keep it in the paths for the product pages afterward. Any insight into this dilemma would be appreciated. I've been stewing over this for a long time and my reasoning always becomes circular since I can see plenty of reasons for keeping them the way they are and simplifying them.
Web Design | | EscaladeSports0 -
Question about web site structure
Is there an SEO advantage for individual pages to be in sub folders vs not being in a folder? Of course site managemnt is easier with folders if you have 100;s of pages...clearly a shorter URL is easier for humans to naviagte. store.com/gadgets store.com/lasers vs. store.com/gadgets/lasers
Web Design | | johnshearer0