Self inflicted duplicate content penalty?
-
Wondering if I could pick the brains of fellow mozer's. Been working with a client for about 3 months now to get their site up in the engine. In the three months the DA has gone from about 11 to 34 and PA is 40 (up from about 15) so that's all good. However, we seem not to be moving up the ranking much. The average DA of competitors in the niche in the top ten is 25. We have 9.2 times the average no of backlinks too.
During a call to the client today they told me that they noticed a major drop in their rankings a few months back. Didn't say this when we started the project.
I just searched for the first paragraph on their homepage and it returns 16,000 hits in google, The second returns 9600 and the third 1,400. Searching for the first paragraph of their 'about us' page gives me 13,000 results!!
Clearly something is not right here. Looking into this, I seems that someone has use their content, word for word, as the descriptions on thousands of blogs, social sites.
I am thinking that this, tied in with the slow movement in the listings, has caused a duplicate content penalty in the search engines. The client haven't copied anyone's content as it is very specific for their site but it seems all over the web.
I have advised them to change their site content asap and hope we get a Panda refresh in to view the new unique content. Once the penalty is off i expect the site to shoot up the rankings.
From an seo company point of view, should I have seen this before? Maybe. If they had said they suffered a major drop in rankings a few months back - when they dropped their seo agency, I would have looked into it, but one doesn't naturally assume that a client's copy will be posted all over the web, it is not something I would have searched for without reason to search
Any thoughts on this, either saying yes or no to my theory would be most welcome please.
Thanks
Carl
-
How many pages do you have total? If it is a small number this is an easy fix.
A lot of the time people trust content to be unique and don't check, I myself am guilty of this.
Thanks for reminding me that this can and does happen.
-
the client and their previous seo agency were the one putting their own content on tons of websites which makes it even worse
Oh, that is bad. I believe that rewriting will be a solution. But, will be expensive.
-
I agree fully with everything you say on this, the difference here I feel is that the client and their previous seo agency were the one putting their own content on tons of websites which makes it even worse. Hopefully a change of content will see the site back to where it belongs
-
I just searched for the first paragraph on their homepage and it returns 16,000 hits in google, The second returns 9600 and the third 1,400. Searching for the first paragraph of their 'about us' page gives me 13,000 results!!
I think you are correct. This is deadly stuff.
This happens all of the time. Lots of people come in here to Q&A and say..... :"Wahhhh! My traffic dropped" and we say.. "You got dupe content".. and they argue with us.
If you have a site that is getting lots of traffic there is going to be lots of copies of your content out there.
I was selling backpacks and over 1000 Chinese sites republished my descriptions (they were made in China) and my rankings tanked. Tanked.
I had a great article of interest in the commodity investing niche and the weasels in that space grabbed it and republished it on xx,xxx domains. Not kidding. That many. Too many to fight with DMCA filings. My article, which IMO was best-on-the-web tanked. All of this with me publishing first, using author and Google+.
A few years ago a well-known news site started grabbing my feed and republishing. My rankings dropped like a rock. But they were good guys and quit doing it when I asked and my rankings came back.
This stuff happens all of the time. Scrapers and human weasels are grabbing your content while you are sleeping. I am surprised if any reasonably popular site does not have tons of grabbed and republished content on the web and Google does a really bad job of attributing - even if you use the tools that they tell you to use.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Partially duplicated content on separate pages
TL;DR: I am writing copy for some web pages. I am duplicating some bits of copy exactly on separate web pages. And in other cases I am using the same bits of copy with slight alterations. Is this bad for SEO? Details: We sell about 10 different courses. Each has a separate page. I'm currently writing copy for those pages. Some of the details identical for each course. So I can duplicate the content and it will be 100% applicable. For example, when we talk about where we can run courses (we go to a company and run it on their premises) – that's applicable to every course. Other bits are applicable with minor alterations. So where we talk about how we'll tailor the course, I will say for example: "We will the tailor the course to the {technical documents|customer letters|reports} your company writes." Or where we have testimonials, the headline reads "Improving {customer writing|reports|technical documents} in every sector and industry". There is original content on each page. The duplicate stuff may seem spammy, but the alternative is me finding alternative re-wordings for exactly the same information. This is tedious and time-consuming and bizarre given that the user won't notice any difference. Do I need to go ahead and re-write these bits ten slightly different ways anyway?
Technical SEO | | JacobFunnell0 -
Duplicate Content Question (E-Commerce Site)
Hi All, I have a page that ranks well for the keyword “refurbished Xbox 360”. The ranking page is an eCommerce product details page for a particular XBOX 360 system that we do not currently have in stock (currently, we do not remove a product details page from the website, even if it sells out – as we bring similar items into inventory, e.g. more XBOX 360s, new additional pages are created for them). Long story short, given this way of doing things, we have now accumulated 79 “refurbished XBOX 360” product details pages across the website that currently, or at some point in time, reflected some version of a refurbished XBOX 360 in our inventory. From an SEO standpoint, it’s clear that we have a serious duplicate content problem with all of these nearly identical XBOX 360 product pages. Management is beginning to question why our latest, in-stock, XBOX 360 product pages aren't ranking and why this stale, out-of-stock, XBOX 360 product page still is. We are in obvious need of a better process for retiring old, irrelevant (product) content and eliminating duplicate content, but the question remains, how exactly is Google choosing to rank this one versus the others since they are primarily duplicate pages? Has Google simply determined this one to be the original? What would be the best practice approach to solving a problem like this from an SEO standpoint – 301 redirect all out of stock pages to in stock pages, remove the irrelevant page? Any thoughts or recommendations would be greatly appreciated. Justin
Technical SEO | | JustinGeeks0 -
Tags and Duplicate Content
Just wondering - for a lot of our sites we use tags as a way of re-grouping articles / news / blogs so all of the info on say 'government grants' can be found on one page. These /tag pages often come up with duplicate content errors, is it a big issue, how can we minimnise that?
Technical SEO | | salemtas0 -
Duplicate Content Issue with
Hello fellow Moz'rs! I'll get straight to the point here - The issue, which is shown in the attached image, is that for every URL ending in /blog/category/name, it has a duplicate page of /blog/category/name/?p=contactus. Also, its worth nothing that the ?p=contact us are not in the SERPs but were crawled by SEOMoz and they are live and duplicate. We are using Pinnacle cart. Is there a way to just stop the crawlers from ?p=contactus or? Thank you all and happy rankings, James
Technical SEO | | JamesPiper0 -
Help With Joomla Duplicate Content
Need another set of eyes on my site from someone with Joomla experience. I'm running Joomla 2.5 (latest version) and SEOmoz is giving my duplicate content errors on a lot of my pages. I checked my sitemap, I checked my menus, and I checked my links, and I can't figure out how SEOmoz is finding the alternate paths to my content. Home page is: http://www.vipfishingcharters.com/ There's only one menu at the top. Take the first link "Dania Beach" under fishing charters for example. This generates the SEF url: http://www.vipfishingcharters.com/fishing-charters/broward-county/dania-beach-fishing-charters-and-fishing-boats.html Somehow SEOmoz (and presumably all other robots) are finding duplicate content at: http://www.vipfishingcharters.com/broward-county/dania-beach-fishing-charters-and-fishing-boats.html SEOmoz says the referrer is the homepage/root. The first URL is constructed using the menu aliases. The second one is constructed using the Joomla category and article alias. Where is it getting this and how can I stop it? <colgroup><col width="601"></colgroup>
Technical SEO | | NoahC0 -
Is 100% duplicate content always duplicate?
Bit of a strange question here that would be keen on getting the opinions of others on. Let's say we have a web page which is 1000 lines line, pulling content from 5 websites (the content itself is duplicate, say rss headlines, for example). Obviously any content on it's own will be viewed by Google as being duplicate and so will suffer for it. However, given one of the ways duplicate content is considered is a page being x% the same as another page, be it your own site or someone elses. In the case of our duplicate page, while 100% of the content is duplicate, the page is no more than 20% identical to another page so would it technically be picked up as duplicate. Hope that makes sense? My reason for asking is I want to pull latest tweets, news and rss from leading sites onto a site I am developing. Obviously the site will have it's own content too but also want to pull in external.
Technical SEO | | Grumpy_Carl0 -
Duplicate content domains ranking successfully
I have a project with 8 domains and each domain is showing the same content (including site structure) and still all sites do rank. When I search for a specific word-string in google it lists me all 8 domains. Do you have an explanation, why Google doesn't filter those URLs to just one URL instead of 8 with the same content?
Technical SEO | | kenbrother0 -
Duplicate content handling.
Hi all, I have a site that has a great deal of duplicate content because my clients list the same content on a few of my competitors sites. You can see an example of the page here: http://tinyurl.com/62wghs5 As you can see the search results are on the right. A majority of these results will also appear on my competitors sites. My homepage does not seem to want to pass link juice to these pages. Is it because of the high level of Dup Content or is it because of the large amount of links on the page? Would it be better to hide the content from the results in a nofollowed iframe to reduce duplicate contents visibilty while at the same time increasing unique content with articles, guides etc? or can the two exist together on a page and still allow link juice to be passed to the site. My PR is 3 but I can't seem to get any of my internal pages(except a couple of pages that appear in my navigation menu) to budge of the PR0 mark even if they are only one click from the homepage.
Technical SEO | | Mulith0