What's the best research tool for measuring blogger outreach success?
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I'm looking for the best MOZ Pro research tool to track the success of our fledgling blogger outreach/link building efforts. Should we use Open Site Explorer's "Full List of Link Metrics", or is there something better or more granular for counting and analyzing inbound blog links? Thanks!
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Thanks EGOL. I agree social sharing features make sense. But we don't have our own blog yet - my question is about finding the best tool for tracking the number and quality of inbound links that result from our blogger outreach efforts.
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Beyond SEOmoz tools you might want to be sure to make it very easy for visitors to share the bloggers postings via Facebook, Twitter and other social sites. A service such as the AddThis.com buttons might work well.
I suggest this because a lot of audiences are very heavily involved in social media and have little to no involvement in blogging/webpublishing. From my own experience, a good article can get hundreds of FaceBook "likes" for every real link that it received. And, Google confirms that social media data is starting to be used in their algo.
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