Ranking and Deindexing Issues
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Hi
We have a website www.advanced-tuning.co.uk which has been suffering since Penguin 2 in terms of SERPS drops and indexing of pages.
There are several issues which I believe are impacting on rankings and indexing/ pages being removed from the index.
1) Unnatural links. Been through Cemper and 2% of back links are toxic , 71% suspicious. There has been some auto link building undertaken by previous SEO’ers which has resulted in a lot of very poor quality back links - .pl forum member links etc. I put together a link disavow doc and have now seen Average Link Detox Risk drop to moderate from high. There still a few dodgy links but I’m working my way through these.
2) “thin” content – the site has a lot of auto generated manufacturer / model web pages e.g. http://advanced-tuning.co.uk/model/chevrolet-captiva-2-0-d-vcdi-150/
http://advanced-tuning.co.uk/model/bmw-116i-115/ these pages are internally linked to each other
In addition there's a series of geographically targeted web pages which tbh don't seem to have been hit (yet) e.g. http://advanced-tuning.co.uk/location/engine-remapping-huddersfield/
My question is should I;
a) Look to remove these manufacturer / model pages completely
b) Invest time in generating suitable content for the service /location pages?
c) Remove both types of content and concentrate on creating suitable content and links for the top level manufacturer web pages
Also If i do remove the manufacturer / model pages is it worth me 301'ing the pages that are still indexed?
Thanks in advance,
Ade
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Thanks John,I'm already working through link removals.
Some of the the competition in this niche have v. poor sites in comparison (design / content) but not the thin content of our client which suggests to me that Google doesn't like the pages (especially if they're getting de-indexed now ) so I think we should look to remove these thin content web pages.
I don't think losing these pages will make a massive difference in terms of traffic with the majority of these pages generating single figure visits year on year.
Regards,Ade
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If money/time are at your disposal then
a) yes
b) yes
c) yes
If not, I would start with the disavow tool and work your way down. I would guess that 90% of your problem is the 2% toxicity and 71% suspicious. I would address that and put better content on my list of long term goals.
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