Company Blog at a different URL
-
Ok, I have been doing a lot of work over the past 6 months, disavowing low quality links from spammy directories to our company website, etc. However, my efforts seem to have had a negative, not positive effect. This has brought me back to reconsidering what we are doing as we have lost a good amount of traction on the nationwide Google rankings specifically.
Considering our company blog - platinumcctv(dot)net - we have used this blog for a long time to inform customers of new products, software developments and then to provide them links to purchase those components. Last week, I revamped the nearly default wordpress theme to another on a piece of advice. However, someone told me that all of our links should be nofollow, even though it is a company blog because we have many links coming from this domain, and it could be found as spammy.
Potato/Potato - But before I start the tedious task of changing every link to no follow on a whim, i searched a lot, but have found no CLEAR substantiation of this. Any ideas?
Other recommendations appreciated as well!
Platinum-CCTV(dot)com
-
You're welcome, and good luck! Let us know how it goes...
P.
-
Thank you, That is something I am definitely looking into now!
Still waiting to see if our host will allow this configuration. We will see, but it seems like that is exactly what I need.
Thank you for taking the time to help
-
There is a server functionality specifically created to perform what you're talking about, Michael. It's called a reverse proxy, and it allows a site hosted on any server to be "proxied" into another site so it appears to visitors as if it's a subdirectory of the main site (even though actually hosted somewhere else). So a visitor and search engines would see yoursite.com/blog, even though the WordPress install is on a different server.
Here's a MOZ Blog post discussing it's use for exactly the kind of purpose you're referring to: http://moz.com/blog/what-is-a-reverse-proxy-and-how-can-it-help-my-seo
There's a specific module in Apache webservers called mod_proxy for creating this functionality. It's also available under Windows IIS. It's not trivial to set up properly - you'll want an experienced systems admin and careful QA testing - but the end result is exactly what you're looking for. Your blog and all its content and links will function as an internal component of your primary site, with all the SEO benefits that entails.
Would that solve your problem?
Paul
-
Can you you not install wordpress into a separate folder within the domain?
e.,g: www.example.com/blog/
You should be able to do this without having to incorporate it into the current shopping cart site. What eCommerce platform are you on , and what kind of server?
-
Definitely something that we would like to do, but unfortunately our current shopping engine does not support us moving the Wordpress blog over onto the site. The best we could do would be to name it as a daughter domain ie blog.xxx.com.
The sites are hosted on different servers now, so the links are really coming from a differenct c-block I believe.
We would love to have the blog on the main for the fresh content regularly, but without a major shift in platform I dont think that is possible. any other Ideas?
-
I would move the blog onto the mainsite so you'll get the benefit of regular updates on your primary URL and avoid the possible penalties for having too many links from another site on the same cblock. Use redirects to get your traffic headed from the old to the new, and in the future, add new content under your main site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What should my main sitemap URL be?
Hi Mozzers - regarding the URL of a website's main website: http://example.com/sitemap.xml is the normal way of doing it but would it matter if I varied this to: http://example.com/mainsitemapxml.xml or similar? I can't imagine it would matter but I have never moved away from the former before - and one of my clients doesn't want to format the URL in that way. What the client is doing is actually quite interesting - they have the main sitemap: http://example.com/sitemap.xml - that redirects to the sitemap file which is http://example.com/sitemap (with no xml extension) - might that redirect and missing xml extension the redirected to sitemap cause an issue? Never come across such a setup before. Thanks in advance for your feedback - Luke
Intermediate & Advanced SEO | | McTaggart0 -
Changing URLS: from a short well optimised URL to a longer one – What's the traffic risk
I'm working with a client who has a website that is relatively well optimised, thought it has a pretty flat structure and a lot of top level pages. They've invested in their content over the years and managed to rank well for key search terms. They're currently in the process of changing CMS and as a result of new folder structuring in the CMS the URLs for some pages look to have significantly changed. E.g Existing URL is: website.com/grampians-luxury-accommodation which ranked quite well for luxury accommodation grampians New URL when site is launched on new CMS would be website.com/destinations/victoria/grampians My feeling is that the client is going to lose out on a bit of traffic as a result of this. I'm looking for information or ways or case studies to demonstrate the degree of risk, and to help make a recommendation to mitigate risk.
Intermediate & Advanced SEO | | moge0 -
Replicating keywords in the URL - bad?
Our site URL structure used to be (example site) frogsforsale.com/cute-frogs-for-sale/blue-frogs wherefrogsforsale.com/cute-frogs-for-sale/ was in front of every URL on the site. We changed it by removing the for-sale part of the URL to be frogsforsale.com/cute-frogs/blue-frogs. Would that have hurt our rankings and traffic by removing the for-sale? Or was having for-sale in the URL twice (once in domain, again in URL) hurting our site? The business wants to change the URLs again to put for-sale back in, but in a new spot such as frogsforsale.com/cute-frogs/blue-frogs-for-sale as they are convinced that is the cause of the rankings and traffic drop. However the entire site was redesigned at the same time, the site architecture is very different, so it is very hard to say whether the traffic drop is due to this or not.
Intermediate & Advanced SEO | | CFSSEO0 -
Domain.com/old-url to domain.com/new-url
HI, I have to change old url`s to new one, for the same domain and all landing pages will be the same: domain.com/old-url I have to change to: domain.com/new-url All together more than 70.000 url. What is best way to do that? should I use 301st redirect? is it possible to do in code or how? what could you please suggest? Thank you, Edgars
Intermediate & Advanced SEO | | Edzjus3330 -
Capitals in URLs
Hello Mozzers. I've just been looking at a site with capitals in the URL - capitals are used in the product descriptions, so you'll have a URL structure like this: www.company.com/directory1/Double-Beds-Luxury (such URLs do not work if I lower the case of the capitals). There are 50,000 such products on the site. Clearly one drawback is potential customers might type in, or link to, the lower case of the URL and get a "not found" result (though the urls are relatively long so not that likely I'm thinking). Are there any additional drawbacks with the use of capitals outlined here?
Intermediate & Advanced SEO | | McTaggart0 -
Page Titles of Blog
Hi, Should all the page titles of our blogs include a Keyword(s) and\or our website name?
Intermediate & Advanced SEO | | Studio330 -
Setting up a Blog - Guest Authors
I am planning on setting up a blog in the next couple months. We would like to have 10 different categories that professionals can write about and submit articles. Any suggestions on which blogging software to put on the site. So far I have heard of WordPress and Joomla. (Not sure which is the best version) We want it to maybe have the bloggers logo or pictures, date, etc. None of us have had any experience with this so we needed some input. I have been reading everywhere that blogging is huge for SEO and so I just wanted to improve ours plus maybe drive more traffic with a high level blog for professionals. Any ideas or even books that I should go purchase to study up. When we do this it would be great to get it set up properly from the get go. 🙂 Boo
Intermediate & Advanced SEO | | Boodreaux0 -
Subdirectory URLs
If I have category pages for my site; is it better to use http://example.com/category/category or just http://example.com/category? Also, I'm creating a new section of the site; a resource center. Should the URLs of the pages in the resource center be http://example.com/learn/page or just http://example.com/page What are the reasons for the better choice?
Intermediate & Advanced SEO | | Visually0