What Keeps In-House SEOs Up @ Night
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We are writing a research summary piece on in-house seo strategies. We're not trying to solve the worlds problems - we simply want to know what problems you face and how you try and solve them.
We've broken our research into three key areas (training, value, and measurement). We would greatly appreciate your insights, thoughts, and recommendations. We will share our final paper (with sources) when completed. Here are the questions we're asking:
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How do you train and support your seo team?
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How do you show SEO value in the wake of Google algo changes including (keyword not provided)?
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How can SEO show value to other parts of the organization including market research, product managers, channel managers, etc?
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What should you be measuring and who should reports go to?
James Loomstein
Digital Space Consulting
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Sorry you haven't gotten any responses here! Have you looked at anything Jessica Bowman has written, and seen if there are any chats on Twitter for in-house SEOs? I know Jessica leads the in-house SEO workshop for SMX (http://www.seoinhouse.com/exchange/) and has a lot of experience in that area.
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