Ability to predict the future of SEO?
-
I just finished watching a documentary on Ray Kurzweil, Transcedent, and began to familiarize myself with his book, The Singularity is Near. During Ray's explanation of prediction through data gathering and extrapolation, he predicts that by 2029 AI and humans will have merged. We can debate this at another time, but I was wondering if any of the statistics/data is used by SEO professionals to predict where SEO may be going in the next 12-48 months.
It has been my experience that SEO is very reactionary, and very few put their neck out on a limb to predict where it is going.
I was just hoping that some of you may share your thoughts on what you are focusing on and where you are steering your clients in order to be ahead of the curve without hurting current placement.
Anyone care to share?
-
Speculating about the next couple years of SEO is one thing. The further out you go, the more variables you introduce and the less relevant the ideas become.
A few years ago most people could not predict the impact twitter and facebook would have on SEO. Many still don't understand and need to be awoken with clear visual charts.
I am not willing to speculate further then what I have, but I will watch your question and hope it spurs other ideas.
-
Hi Ryan, So what do you think the best future content and interaction with search engines will take us? Ray Kurzweil spoke about the fact that he uses his models to predict the future of technology before we have the ability to create it.
While some might see this as a pointless exercise, it has kept him on the cutting edge of tech, and allowed him to hit the ground running as our technology advances. Social Media and Web 2.0 are ones that seem to be currently at the forefront but may not be 100% utilized by everyone. This seems apparent to me, and I wouldn't consider it "chasing" Google by implementing the use in an SEO or marketing strategy.
This is also not predicting, but simply following a logical game plan of what should be done based on Matt Cutts comments and testing. I personally see the use of optimized video as playing a major role in the future, and many people who have been utilizing it for years already are just ahead of their time.
I am wondering what impact the "Semantic Web" or Web 3.0 will be playing, and how to prepare appropriately, and possibly in advance.
-
Matt Cutts talked about this subject.
The summary was, don't try to chase where Google is going. Try to focus on providing web users with the best possible online experience. That is what Google is chasing.
I think that idea is perfectly valid. People will always need a way to obtain information quickly. Google will seek to offer that information. How can we help?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multi Store SEO Drop
I have two stores (thespacecollective.com and thespacecollective.com/us) and over the past month the keyword rank for the US store had dropped by half, while the UK store is relatively the same. The content is mostly the same, except the US site uses US spelling. I assumed that this would not be flagged as duplicate content because it is the same site, just serving two locations. I'd be interested to hear some thoughts on the reason for this drop and how I might fix it.
Intermediate & Advanced SEO | | moon-boots0 -
SEO and Indexing via a Document Reader
My questions are in regards to Google being able to index PDF's and Images that are viewed from a document reader. The website offers visitors that login to view a variety of documents including PDFs and images. Will Google be able to find and index these documents so they can show up in search results? Will the PDFs show up in search results and will the images show up in search results? Will Google be able to find and index these documents so they can show up in search results? Will the PDFs show up in search results and will the images show up in search results? Will the PDFs show up in search results and will the images show up in search results? How does the document reader affect the SEO of the website? How does the login affect the SEO of the website? Thank you, Joey
Intermediate & Advanced SEO | | JoeyGedgaud0 -
Looking for SEO advice on Negative SEO attack. Technical SEO
please see this link https://www.dropbox.com/s/thgy57zmmwzodcp/Screenshot 2016-05-31 13.25.23.png?dl=0 you can see my domain is getting tons of chinese spam. I have 410'd the page but it still keeps coming.. 7tnawRV
Intermediate & Advanced SEO | | mattguitar990 -
How good or bad is this for SEO?
I will try to make this as clear as possible. We represent the yellow pages - www.visalietuva.lt
Intermediate & Advanced SEO | | FCRMediaLietuva
For every single company that is listed we have Creditworthiness - that helps to find information about their payment history and their business status. It's pretty useful. An example could be found here: http://www.visalietuva.lt/en/company/dizrega-uab/creditworthiness Some companies that are proud of their result started putting Iframe on their pages:
http://dizrega.lt/lt/kontaktai/firmos-rodikliai We noticed this on Google Webmasters, when new links started to appear.
So we are not sure if this is good for SEO? Of course this is good for our Google Analytics:))
If this is good, maybe we should send offer for our clients, that we can help to put iframe like this for free, for people who are not able to do it themselves. Your opinions please!0 -
Technical SEO
Where can I find knowledge of enhanced and technical SEO for all type of websites ( mainly E-Commerce)? Please share some good sources (PDFs, Videos, Checklist etc)
Intermediate & Advanced SEO | | Obbserv0 -
Hosting and SEO
Hi all, Does the hosting of an website affect your SEO? We have a dynamic hosting currently, taking in account your knowledge and expertise, do you believe that this can affect SEO in any way? Thank you for your time. Good day. Monica
Intermediate & Advanced SEO | | monicapopa2 -
Indirect SEO boost from links
I have 2 ecommerce sites, each with a blog. I am increasing my linkbuilding efforts, but I don't want to build too many links directly to my 2 sites over a short period of time. I have decided that I will add a certain number of links to sites/pages that are already linking to my main sites (for example, a blog post on my blog, guest post on another blog, article submission, etc.). How much of a benefit can I expect in terms of rankings? Has anyone tested this out or experimented with something like this? What are the pros and cons? I appreciate thoughtful comments.
Intermediate & Advanced SEO | | inhouseseo0 -
How important is adding Google Analytics for SEO?
Ann Smarty mentions in a post (http://www.searchenginejournal.com/200-parameters-in-google-algorithm/15457/) the addition of Google Analytics adds SEO value. We have a different analytics tool, do you think it is necessary to add Analytics? How important do you think it is?
Intermediate & Advanced SEO | | nicole.healthline0