[linkbuilding] link partner page on webshop, is it working?
-
Hello Mozzers,
I am wondering about the effect of link building by swapping links between websites and adding a link partner page to the web shop containing hundreds of links.
I have this new competitor coming in to the SERP of Google competing on the keywords I am targeting. The competitor has way more links than our web shop.
The competitor has a page with hundreds of links to other web shops witch on there turn has a link to there web shop. (not all off them link back btw)
I always thought it is no use sharing links with other websites this way in creating a huge page with hundreds of links. it is of no benefit for neighter website to do this.
Still it does seems to work (?) and tis strategy is used by a lot of web shops in the Netherlands.
How are you guys looking at this?
Witch of you guy's are using strategy like this?
Should I pick up this strategy myself? -
Thanks Richard,
Indeed, there are lots of strategy's who are more legit and a great content strategy is what I am counting on. I will dive deeper in the competitor. Thanks for the "browse SEO" link.
What other tools are you all using in order to understand the competitor strategy?
-
Auke,
If I could add my two cents in, I would work on turning your current customers into enthusiasts. There's always a way to create content and in the long term, if you create good content it's going to be shared.
Some thoughts include:
- Create a content related newsletter. For example if you sell athletic shoes, create a newsletter about athletes or if you sell dish washers, create a newsletter about keeping the house clean.
- Go all in on social media. Even if you sell dish washers, give people a reason to like your site.
- Brand yourself and speak at events. Most events will give speakers or sponsors links, if you're not afraid to be out there go out and speak at events. Look at Scott Monty the Ford guy, wherever he goes Ford is going to get a link.
Going back to your question though...I'd do some competitor analysis. It sounds like you've already explored the number of links he has so why don't you use something like Browse SEO to explore his onsite SEO.
I hope that helps.
- Richard.
-
Thanks Tom,
That is completely my idea and why at this point i was reluctant to use this strategy. I get lots of emails from websites who want to trade links on such webpages filled with hundreds of links.
Still the new competitor (and others) use these strategies and I wanted to make sure my understanding of this strategy and not using it is correct.
How could i get an even beter understanding wy this competitor is out ranking me on certain keywords?
-
Hey there
There's no point in me pretending that this doesn't work - you've seen for yourself that it could be working for a competitor.
However - would I recommend using the same method? Absolutely not.
First, let's look at how it could be working. These link pages will be passing PageRank and all the other SEO goodness. Because people want a link on this page, there's a good chance that those link pages themselves have links going to it, in order to make it even stronger. So theoretically having hundreds of these pages will be passing a pretty big amount of SEO "link equity", as it were.
However, the huge downside to this is how unnatural it looks and how easily it could be ruined. If you have a link on a page that already has a lot of links on it, the share of the SEO strength your link would get will be reduced. There's also nothing preventing the webmaster from adding further links over time, thus devaluing your link further.
Then of course we need to look at how unnatural it looks. If you were to use this tactic, not only would your link constantly appear next to your competitors', which in itself might look strange, but having the majority of your links coming from pages that are labelled "links pages" just screams unnatural. You might think it could be OK, because those are links to resources or websites that might be "helpful for the user", but I can assure you that Google would not see it that way, should they go to review the links.
So yes, it may be working now. But with no assurance that it would work in the future, that the pages would be strictly moderated, and combined with the fact that this looks extremely unnatural to a Google reviewer makes me think that you should not use this tactic at all. For the short-term benefit, your run a very real risk of jeopardising your site in the long run.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links on Brand Banners
Hi, For one of our ecommerce clients, we have brand banners on each brand page that links to their most popular product lines. Some of the banners just have a column of links, and some are paragraphs with copy and anchor text. Example below: Brand Line 1 Brand Line 2 Example 2: For the utmost in quality, performance and comfort, purchase Brand Line 1 . Brand Line 2 offers the perfect ease of use for beginners while not compromising on quality. Obviously these are just examples, and there are several links (more than 2) per brand, but I was wondering if this harms SEO in any way because of keyword stuffing? It makes sense to have the brand name in the link, otherwise the name of the lines might not make much sense (an example of this is one of the lines is called 849.. so without the brand name that doesn't mean much and looks weird) Do you think it would be better to have the links in just columns in the first example, or in paragraph format?
White Hat / Black Hat SEO | | AliMac260 -
How to deal with link echoes of former hacked websites?
Hi all, I'd know which is the best way to deal with link echoes of former hacked websites that Webmaster tool reports. to clarify: when you download the backlink report from Webmaster tool you'll have a list of backlinks discovered, but if you follow one of those links you will see that on that page there is no link to your website. the source code is also clean, no hidden links or other dodgy technique. Since that the topic is usually miles away from my industry I have to assume at some point that site has been hacked by a spammer who placed that backlink. In this case what should I do? Ignore it, disavow the domain or what? Moreover, which is the best procedure when you have to face a site which points a lot of backlinks from only its sub-domains? For example: this dodgy spammy website : http://px949z32.com/ is apparently a desert, but when you do site:http://px949z32.com/ you'll discover 55,200 results! Would be it be enough to just disavow the root domain http://px949z32.com/?
White Hat / Black Hat SEO | | madcow78
As I don't want to wait too long before taking any action, my plan is to disavow all those domains without any mercy, although I can't find a current backlink in one of their pages. I will do this, as at the minute my concern is they will be hacked again and I have to face the same issue again and again Thanks to all, P.0 -
Link profile heavy with press release syndication links caused drop at Penguin 2.0
I'm wrestling with something that I'm hoping members of the community can provide input on.... I've working with an enterprise level client that is in the business of data capture and distribution. I've diagnosed a clear drop of traffic on May 22nd, i.e a loss of search visibility post Penguin 2.0. Their link profile is big! Discussions with internal stakeholders who have been with the company 10's of years confirm that no "link building" service providers have ever been hired and no over-zealous employee is ever likely to have tried to "do" link building internally. They are just one of those lucky companies that by their nature publish information that people want to link to and share. As a first port of call I've grouped links by anchor text and can see groups of hundreds of matching anchors based on their brand URL and specific page titles. The matching anchors have resulted from big take up of interesting data that they have marketed via press releases. NOT for link purposes. My question is this.... Does the community think or have evidence (or can point me toward any case studies) that show that Press release syndication alone could result in: a) a penguin penalty or...
White Hat / Black Hat SEO | | QubaSEO
b) a devaluing of press release type links during Penguin 2.0 that could have resulted in a loss of search visibility and give the impression of a penalty Your thoughts are much appreciated!0 -
Link Juice Inquiry
Hello, So I have a website (example.com). I have an ajax pop-up (example.com/#example) that I am receiving a bunch of links to. Since this pop-up (example.com/#example) is on my homepage, are these links giving juice to the homepage, or this pop-up, or both?
White Hat / Black Hat SEO | | WebServiceConsulting.com0 -
Can i send a disavow if a detect a spam link
I have detected than one web domain is generating 2400 links to my site should a use a disavow tools, as it is imposible to have contact from webmaster and no response to your emails My web as not been warned or penalized, but i dont like this link, and i want to inform google of that,. If google acepts the disavow file, should i still see on my webmaster tools that web links, or will they desapear thanks
White Hat / Black Hat SEO | | maestrosonrisas0 -
Pages higher than my website in Google have fewer links and a lower page authority
Hi there I've been optimising my website pureinkcreative.com based on advice from SEOMoz and at first this was working as in a few weeks the site had gone from nowhere to the top of page three in Google for our main search term 'copywriting'. Today though I've just checked and the website is now near the bottom of page four and competitors I've never heard of are above my site in the rankings. I checked them out on Open Site Explorer and many of these 'newbies' have less links (on average about 200 less links) and a poorer page authority. My page authority is 42/100 and the newly higher ranking websites are between 20 and 38. One of these pages which is ranking higher than my website only has internal links and every link has the anchor text of 'copywriting' which I've learnt is a bad idea. I'm determined to do whiter than white hat SEO but if competitors are ranking higher than my site because of 'gimmicks' like these, is it worth it? I add around two blog posts a week of approx 600 - 1000 words of well researched, original and useful content with a mix of keywords (copywriting, copywriter, copywriters) and some long tail keywords and guest blog around 2 - 3 times a month. I've been working on a link building campaign through guest blogging and comment marketing (only adding relevant, worthwhile comments) and have added around 15 links a week this way. Could this be why the website has dropped in the rankings? Any advice would be much appreciated. Thanks very much. Andrew
White Hat / Black Hat SEO | | andrewstewpot0 -
How to rank internal pages?
Hello, I have a website about consoles, on the homepage are a few thoughts about what consoles are and a short history. The main attraction are the pages about Xbox 360, PlayStation 3, Nintendo Wii, PSP Vita. So, I want to rank my homepage and my internal pages about the consoles ranking for "xbox360", "play station 3" each one on a separate page of course. Basically I want to rank brands. My main questions are: 1. How much link builing should I do for my homepage considering that I'm not really interested in ranking it as much as the internal pages? In percentage how it would look like? Random (stupid) example: 60% links to homepage, 10% to each internal page? 2. I guess I must do links for internal pages otherwise they won't rank good, only linking to homepage. 3. Considering the penguin update, my main keyword should be around what % of the overall anchors to each internal page? Thank you very much for your help!
White Hat / Black Hat SEO | | corodan0 -
From page 3 to page 75 on Google. Is my site really so bad?
So, a couple of weeks ago I started my first CPA website, just as an experiment and to see how well I could do out of it. My rankings were getting better every day, and I’ve been producing constant unique content for the site to improve my rankings even more. 2 days ago my rankings went straight to the last page of Google for the keyword “acne scar treatment” but Google has not banned me or given my domain a minus penalty. I’m still ranking number 1 for my domain, and they have not dropped the PR as my keyword is still in the main index. I’m not even sure what has happened? Am I not allowed to have a CPA website in the search results? The best information I could find on this is: http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=76465 But I’ve been adding new pages with unique content. My site is www.acne-scar-treatment.co Any advice would be appreciated.
White Hat / Black Hat SEO | | tommythecat1