Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Phone Number In Meta Description
-
People are more likely to call us, than email us. However, if they're using a mobile device, there's a click to call button on that site. My question is this: google does not include our phone number in our meta description. I could try to get the description changed, but it doesn't seem like it would make that big of a deal for just the desktop site.
Am I missing something about the importance of the phone number on a desktop site? Any experience with this situation?
Thanks,
Ruben
-
Also want to comment on 800 number vs local number. Generally for a local small business, a local phone number is preferred. And yes, we use it in the meta description, because it works!
-
You should try Local Business Schema and Geo-tagging. The your information will come up when and how you want it.
You can also geotag your location (or “Place” in Schema.org lingo) by including your geocoordinates with your LocalBusiness code.
-
Point taken. Thanks for the response. Now, I just have to get Google index the snippet with the phone number from here on out.
-
It works for some of the largest companies in the world. You're telling people that you're a legit company with nothing to hide.
Use it as a CTA and test it out!
Zappos:
name="description" content="Free shipping BOTH ways on shoes, clothing, and more! 365-day return policy, over 1000 brands, 24/7 friendly customer service. 1-800-927-7671" />
-
Hey Ruben,
I use our number on the meta description of our site (MarbleRenovation) and it works wonders for us. I noticed a spike in calls once we had included it.
It makes sense... People don't want to think too much nor search too hard to get what they want. If they see a number from a company that is high on page one for a term they have entered then they are likely to call it without even looking at the page. Obviously this wouldn't work for all industries but if it is advice you need, a number sometimes is enough for them.
Hope this helps amigo!
Dave
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do Meta Keywords matter?
I am a firm believer in the fundamentals of SEO but is there any data to support its impact positively or negatively towards a sites rank?
Technical SEO | | Brandonp0 -
Sizes and numbers in friendly urls - syntax
Ok, I'm trying to establish some business rules of syntax for SEO friendly URLS. I'm doing this for an OpenCart online store which uses a SEO-url field to construct the "friendly URL's". The good news of that is I have total control over the urls' the bad news is I had to do some tricky Excel work to populate them. That all said, I have a problem with items that have sizes. This is a crafts store so many of the items are differentiated by size. Examples: Sleigh Bells, come in 1/2", 3/4", 1", 1 1/2" etc. So far Ive tried to stay away from inch mark " by spelling it out. Right now its inch but could be in. The numbers, fractions, sizes etc. create some ghastly friendly URL's. Is there any wisdom or syntax standards out there that would help me. I'm trying to avoid this: www.mysite.com//index.php?route=craft-accessories/bells/sleigh-bells/sleigh-bells-1-one-half-inch-with-loop I realize that the category (sleigh-bells) is repeated in the product name but there are several 1 1/2" items in the store. Any thoughts would be useful, even if it's links to good SEO sites that have mastered the myriad of issues with dimensions in the urls. thanks
Technical SEO | | jbcul0 -
Special Characters in Title Tags & Meta Descriptions
Do special characters, such as the "&" symbol or a "," in title tags and meta descriptions negatively affect your ranking in search engines? Any feedback is much appreciated. Thank you!
Technical SEO | | ZAG1 -
Links under Meta Description when performing a search
Doing research for clients, I have came across seeing sites displaying hyperlinks underneath their own meta description. keywords that I have googled that result with hyperlinks displaying under meta descriptions: Google'd: iacquire (brand) bmw wheels (Beyern Wheels, position 1) aftermarket bmw wheels (MMR Wheels, position 2) These companys have hyperlinks underneath their descriptions. Anyone have any ideas why this happens or how it happens?
Technical SEO | | frnprz0 -
Two META Robots tags on a page - which will win?
Hi, Does anybody know which meta-robots tag will "win" if there is more than one on a page? The situation:
Technical SEO | | jmueller
our CMS is not very flexible and so we have segments of META-Tags on the page that originate from templates.
Now any author can add any meta-tag from within his article-editor.
The logic delivering the pages does not care if there might be more than one meta-robots tag present (one from template, one from within the article). Now we could end up with something like this: Which one will be regarded by google & co?
First?
Last?
None? Thanks a lot,
Jan0 -
LSI keywords logic - enter in meta and bold in text?
Hello, In the lack of good info about this on the Internet, let me try here. I know that it is a good idea to put LSI keywords in natural flow in the body text of the article. But shall I also put LSI keywords as a meta? In the same manner as doing with non-LSI keywords? Or shall I only reserve meta for non-LSI keywords? In body text, shall I emphasize LSI keywords in bold? As non-LSI keywords already does. This is a bit confusing as I don't wan't LSI keywords to take over show from my long tail (phrase) keyword. I will appreciate if someone could share a bit light over this. Thanks in advance!
Technical SEO | | SEOisSEO0 -
Auto generated meta description tag in Drupal
Was having issues on Drupal not autogenerating a meta description tag, but I think I have figured it out. Just to verify, would this piece of code be the meta description tag (reason I ask is b/c it looks a little different than the usual tag I have seen):
Technical SEO | | kevgrand0 -
Google truncating or altering meta title - affect rankings?
I have a site that the title tag is too long and the title is simply the name of the site (I think they get it from ODP, not sure) Anyway, the rankings for the home page have dropped quite a bit. I'm wondering if the change that Google makes affects rankings (i.e. name of site doesn't have all the keywords).
Technical SEO | | santiago230