Link to homepage or brand page?
-
Hi,
I have opportunity to get a link from a brands website to our website as we are official retailers.
Should I give them our homepage URL or should I give them their brands page on our website? The brand page will have their brand name in the URL, meta details, images, content and products.
What is more beneficial SEO wise?
Thanks
-
Few years back you could totally go for all the links to the homepage if you wanted to have your homepage to rank well. These days Google looks at the link relevancy that was mentioned above, and also link diversification that is natural to multiple pages on your website. So another vote for "give them their brands page on your website"
Hope this helps
-
Great answers Peter and Doug. I agree. Their brands page is probably the most relevant and what the users would want. It's also great contextually for SEO.
-
The overall objective of any SEO is to deliver relevant high quality traffic. Referral traffic can be better quality traffic that much of the search traffic you get.
From which page are they going to give you think link from? What is the best page for visitors from the brand's website to arrive on? What are they going to expect to see when they follow the link?
If they are looking to buy the brands products, then you're better off getting a link to the page on which you sell those products (especially if the link is something along the lines of "you can buy from these sellers..."
How well does your brand page differentiate your service and communicate your USP. Why should people looking to buy this brands products buy from you rather than your competition.
My best guess would be to see if you can get the link to your brand page.
(Besides, you'd brand page has a link to your home page right?)
-
Hi, my recommendation would be the latter - their brand page on your website. There is more context that way and the link (which hopefully they will agree to make a "follow" link) will pass good value to your web page so that page will rank higher for that brand because of it.
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage not showing up for Brand/Any keywords (on Google) all of a sudden
The homepage to this website is crawled and indexed, however, it's not showing up for any searches, even brand searches (eg: Klay schools). This happened overnight. Do you know what the underlying issue could be? Link to the homepage: https://www.klayschools.com/
Intermediate & Advanced SEO | | vishesh10104 -
Links to external site (hotels link)
Hello, I am currently designing the webpages of my website and I am wondering if I should link externally or if it going to hurt me ? I am in the travel industry and for example in the France in the Loire valley, I want to list hotels that people can stay at in pre and pods trip. Is it ok to link to maybe 10 of those hotels websites or can it hurt me ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Why does Google rank a product page rather than a category page?
Hi, everybody In the Moz ranking tool for one of our client's (the client sells sport equipment) account, there is a trend where more and more of their landing pages are product pages instead of category pages. The optimal landing page for the term "sleeping bag" is of course the sleeping bag category page, but Google is sending them to a product page for a specific sleeping bag.. What could be the critical factors that makes the product page more relevant than the category page as the landing page?
Intermediate & Advanced SEO | | Inevo0 -
Is it bad for SEO to have a page that is not linked to anywhere on your site?
Hi, We had a content manager request to delete a page from our site. Looking at the traffic to the page, I noticed there were a lot of inbound links from credible sites. Rather than deleting the page, we simply removed it from the navigation, so that a user could still access the page by clicking on a link to it from an external site. Questions: Is it bad for SEO to have a page that is not directly accessible from your site? If no: do we keep this page in our Sitemap, or remove it? If yes: what is a better strategy to ensure the inbound links aren't considered "broken links" and also to minimize any negative impact to our SEO? Should we delete the page and 301 redirect users to the parent page for the page we had previously hidden?
Intermediate & Advanced SEO | | jnew9290 -
Link Juice + multiple links pointing to the same page
Scenario
Intermediate & Advanced SEO | | Mark_Ch
The website has a menu consisting of 4 links Home | Shoes | About Us | Contact Us Additionally within the body content we write about various shoe types. We create a link with the anchor text "Shoes" pointing to www.mydomain.co.uk/shoes In this simple example, we have 2 instances of the same link pointing to the same url location.
We have 4 unique links.
In total we have 5 on page links. Question
How many links would Google count as part of the link juice model?
How would the link juice be weighted in terms of percentages?
If changing the anchor text in the body content to say "fashion shoes" have a different impact? Any other advise or best practice would be appreciated. Thanks Mark0 -
Merge content pages together to get one deep high quality content page - good or not !?
Hi, I manage the SEO of a brand poker website that provide ongoing very good content around specific poker tournaments, but all this content is split into dozens of pages in different sections of the website (blog section, news sections, tournament section, promotion section). It seems like today having one deep piece of content in one page has better chance to get mention / social signals / links and therefore get a higher authority / ranking / traffic than if this content was split into dozens of pages. But the poker website I work for and also many other website do generate naturally good content targeting long tail keywords around a specific topic into different section of the website on an ongoing basis. Do you we need once a while to merge those content pages into one page ? If yes, what technical implementation would you advice ? (copy and readjust/restructure all content into one page + 301 the URL into one). Thanks Jeremy
Intermediate & Advanced SEO | | Tit0 -
New Website Look/Structure - Should I Redirect or Update Pages w/ Quality Inbound Links
This questing is regarding an ecommerce website that I hand wrote(html) in 1997. One of the first click and buy websites, with cart/admin system that I also developed. After all this time, the Old plain HTML look just doesnt cut it. I just updated to XHTML w/ a very modern look, and believe the structured data will index better. All products and current category pages will have the identical vrls taken from the old version. I decided to go with the switch after manual penalty, which has since been removed... I figured now is the time to update. My big question is that over the years, a lot of my backlinks came from products/news that are either no longer relevant or just not available. The pages do exist, but can only be found from the Outbound Link Source. For SEO purposes, I have thought a few things I can do but can't decide which one is the best choice. Any Insight or suggestions would be Awesome! 1. Redirect the old link to the most relevant page in my current catalog. 2. Add my new header/footer to old page(this will add a navigation bar w/ brands/cats/etc) 3. Simply add a nice new image to the top of these pages linking home & update any broken/irrelevant links. I was also considering adding just the very top 2 inches of my header(logo,search box, phone, address) *note, some of these pages do receive some traffic. Nothing huge, but consider the 50+ pages, it ads up.
Intermediate & Advanced SEO | | Southbay_Carnivorous_Plants0 -
.co.uk .com linking brand and template on different domains?
Hi From an SEO point of view what are the current recommendations for linking and using the same template for the same brand on a .com and .co.uk website, so both named the same, using the same template and products but one for Europe and one for the states and Australia.
Intermediate & Advanced SEO | | askshopper0