Google Keyword tool data + No. 1 Serp rank =/= to taffic on landing page

[eunaneunan]

So a keyword we are targeting  "painted bedroom furniture"  google keyword tool says gets 480 exact local searches (and 880 broad),  and in the same local google we have ranked 1st for months (and currently we are 2nd and 3rd too), but looking at the google analytics that landing page has only gotten 78 unique page views from searches and only 21 from "painted bedroom furniture" . (the 2nd link gets 12 page views and the 3rd gets none, from that keyword)

Now for me that does not make sense!

For other keyword which we rank No.1 the keyword data and analytics generally match/make sense.   Is there something I'm missing?

[MarieHaynes]

Do you use your webmaster tools data?  This is where I get content ideas.  I see what keywords are already bringing in some data, or ranking somewhere from #5-20 and then I build good content around those keywords.

What some people do is write some "teaser" blog posts to see what attracts attention.  So, for example, you could write a blog post about "high sleepers" and see what kind of traffic you get.  Then, write one about "loft beds" and see what happens.  You may be surprised and find that you are getting searches for something that you didn't optimize for.  This is totally made up, but let's say you find that you are getting hits for "high beds".  Well, then you may choose to take that term and write a comprehensive article highly targeted for "high beds".

That's what I'd do, but I'm sure there are others who use some tools out there.

[eunaneunan]

I'm definitely ranked no:1 as I use IBP for checking ranks and then I have checked from different computers (different providers, not logged in)

So Google Keyword tool is not any good, then the question is what is a good way to find good related keywords that I'm not currently targeting?

e.g. we sell "High Sleepers" on the site, but according to the Google Keyword tool, people search "loft beds" far more (which is the same thing).  Now I don't know if this is true

[StalkerB]

The Google Keyword Tool data isn't really worth the paper it's printed on for a LOT of search terms.

While I do use it for some things, it's often grossly inflated and the only real data you should use are those from your own analytics (certainly by the time you're in a top position).

That said, are you sure that you're actually ranking 1/2/3 (would seem strange) and that it's not just your personalised search?

[MarieHaynes]

The keywords tool is usually not very accurate at all.  For my main keyword the tool tells me that there are 12000 searches a month.  I am #1 for this term and according to webmaster tools I get 4500 impressions per month (which doesn't make sense if there are 12000 searches).  Two sets of analytics data tell me that I get just over 1000 hits per month for this term.

I've had other keywords where I worked really hard to get to the #1 spot because the keywords tool gave me hope for thousands of visitors, but none of these have panned out!

One other thought...are you absolutely sure that you are #1 for your term?  It could be a personalized search issue.  To determine if you are seeing personalized results, do your search and then add &pws=0 to the end of the url and hit enter and see if you are still #1.