Product Descriptions for a product with many designs
-
I'm a newbie with SEO and I have a question regarding product descriptions.
Let's say I am selling 100 dog id tags. The tags are all made of same materials, same size, just different designs. Now for the product description, do I need to write a different set of description for all 100 tags?
This is an example of a short product description(there's more) for all the pet tags:
-
Personalized with 4 lines of information and 20 characters in each line.
-
Lifetime guarantee - If your pet ID tag ever becomes illegible, we will replace it free of charge.
-
Solid one-piece construction - No glued or ""sandwiched"" materials to wear out or fall apart.
-
Split ring for collar attachement included with EVERY tag.
-
Countless uses - School backpacks, luggage, fashion accessories, and many more!
All of the above information pertains to all the pet tags. Can all my product descriptions contain that information, or will I need to modify this 100 times for each individual pet tag? I read up a lot on duplicate content so I am slightly confused. Will this hurt my SEO?
Thanks,
Keith
-
-
Hello KTW...,
I would not make these two pages have the same rel canonical tag, as they are not the same page, nor the same product:
http://wagavenue.com/what-happens-in-the-dog-park-pet-id-tag-for-dogs
http://wagavenue.com/very-important-pooch-custom-pet-id-tag-for-dogs
Yes, they are the same "shape" and made out of the same material, but that would be like an eCommerce site for clothes that was being told they should add a rel canonical tag for all of their cotton T-shirts to combine them on one product page for "cotton T-shirts". That's not a product page. That's a category page.
You can have some shared content on product pages about shipping, returns, etc... but if I were you I would invest in as much unique content as you can on each page. Talk about the sayings. The colors. The material. There are a million ways to say the same thing if you're creative. Failing that, you can put the shipping and returns information, and similar templated info, in an iframe or a javascript pop-up window, or some other way of keeping from being duplicate content on every page.
Long story short, if you want to rank for 100 different sayings (e.g. "what happens in the dog park dog tag", "very important pooch dog tag") you need to write unique descriptions for each of those. There is no way around it without risking your traffic from Google.
-
Hello,
It depends on the keywords you're trying to rank for, if for example your trying to rank for a specific key word in the dog tag (e.g tuxedo dog tag) I recommend going down the unique content route (bit more work unfortunately) If you just want to rank up for some basic terms like dog tag (e.g the catogorry) then I would suggest the rel=canonical.
I hope that helps a little bit more.
-
was wondering if someone can help me this. would really appreciate it! thanks
-
Hmm, do you mean to have a drop down option for all the designs? The only problem is that there are many different designs. It's not just a color variation.
The link:http://wagavenue.com/dog-id-tags/stainless-steel-dog-id-tags.html
Will I need to focus on a different keyword for each dog id tag? Or should I write all the unique and quality content on the link above and use Rel=canonical on all the products and point it to that link?
Thanks for your help!
-
Pretty much sums up what I was thinking, especially if the dog tags are different colors etc. easy to change on checkout.
thanks,
Greg
-
The best way to approach this in my experience is to have 1 product page with the ability to select the dog tag required. Write quality content focusing on your main keyword which I assume will be "dog id tags" and also add content to target your secondary keyword targets.
Doing this reduces the time needed to write 100 unique product descriptions.
-
Yes, but with that you risk not having all the products indexed. Not good if you want to rank for something long tail like '[insert design here] dog id tag'.
-
Sounds like a job for Rel=canonical
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Long product urls ecommerce store
Hi we have a site in the mens fashion space who have long product urls which look like this: https://www.domain.com/catalog/product/view/id/13700/s/the-mate-tee-grey-marle-upm618g/category/120/ The site is on Magento. Are there any serious SEO negatives of having such a long product url and including irrelevant information in the url like product/view/id/13700/s/ & /category/120/ in the URL. Or are the benefits of changing them to more URL friendly product urls like: https://www.domain.com/the-mate-tee-grey-marle-upm/ Minimal? Cheers.
Intermediate & Advanced SEO | | wozniak650 -
Product search URLs with parameters and pagination issues - how should I deal with them?
Hello Mozzers - I am looking at a site that deals with URLs that generate parameters (sadly unavoidable in the case of this website, with the resource they have available - none for redevelopment) - they deal with the URLs that include parameters with *robots.txt - e.g. Disallow: /red-wines/? ** Beyond that, they userel=canonical on every PAGINATED parameter page[such as https://wine****.com/red-wines/?region=rhone&minprice=10&pIndex=2] in search results.** I have never used this method on paginated "product results" pages - Surely this is the incorrect use of canonical because these parameter pages are not simply duplicates of the main /red-wines/ page? - perhaps they are using it in case the robots.txt directive isn't followed, as sometimes it isn't - to guard against the indexing of some of the parameter pages??? I note that Rand Fishkin has commented: "“a rel=canonical directive on paginated results pointing back to the top page in an attempt to flow link juice to that URL, because “you'll either misdirect the engines into thinking you have only a single page of results or convince them that your directives aren't worth following (as they find clearly unique content on those pages).” **- yet I see this time again on ecommerce sites, on paginated result - any idea why? ** Now the way I'd deal with this is: Meta robots tags on the parameter pages I don't want indexing (nofollow, noindex - this is not duplicate content so I would nofollow but perhaps I should follow?)
Intermediate & Advanced SEO | | McTaggart
Use rel="next" and rel="prev" links on paginated pages - that should be enough. Look forward to feedback and thanks in advance, Luke0 -
Advanced Commerce Category Descriptions and Features - How?
Hello, We are finding that our Ecommerce categories are very important along with our blog and product pages in one niche. How do we deck out a category description so we can have 10X content for that category? For example, if it as "blue running shoes" here's what I have designed so far: A short description at the top that is like two sentences with a "Read More" expansion div that drops down to a menu. The menu is anchor links to BELOW THE PRODUCTS description (rarely read thus the problem) to things like 1. What you should know about blue running shoes 2. Best blue running shoes in this category, a highlight of top product too 3. Features of blue running shoes in this category 4. a table comparison table of the top 5 products 5. FAQ 6. 1 minute video overview of blue running shoes The thing is, I don't think anyone reads the product description in our niche so I won't benefit much from "Time on Site". What can I do to get people to spend time reading my category descriptions and benefit from some "Time on Site" and other similar factors and thus move up above less comprehensive competitors?
Intermediate & Advanced SEO | | BobGW0 -
Mass Product Page Upload - SEO Issue?
Hi We will be adding a lot of products to our site, in a mass referencing exercise, not all in one go, but 10,000 split into a few loads. This product content won't be duplicate, but the quality of the information may be sparse and not very high. My question is, whether adding a bulk of these pages will reduce the pverall domain authority on our site? Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
Is it a problem to have too many 301 redirects within your site
my website is translated into 10+ languages, but our news articles are often only published in 1-2 languages. Currently, URLs are created in the unpublished news languages that then 301 redirect the user to main news page since the content doesnt exist in that language. Is this implementation okay or is there a preferred method we should be using so that we don't have a large number of pages on the site with redirects? Thanks!
Intermediate & Advanced SEO | | theLotter0 -
Include Product Price in Rich Snippet?
Should price be included in rich snippets? Is there any research supporting inclusion or exclusion of prices in snippets?
Intermediate & Advanced SEO | | AWCthreads0 -
Can Bundling Products Help eCommerce SEO?
We currently have over 13,000 products on our site. SeoMoz reports many duplicate pages, which are items that are very similar (different size, application, sku, etc.). Would it be prudent to create a bundled product that has one page, one description, a set of images and a table with add to cart buttons for all of the different products on that page? (called a bundled product in Magento). Then create 301 redirects from all of the individual pages and categories to the relevant new bundled product.
Intermediate & Advanced SEO | | iJeep0 -
Internal Site Structure Question (URL Formation and Internal Link Design)
Hi, I have an e-commerce website that has an articles section: There is an articles.aspx file that can be reached from the top menu and it holds links to all of the articles as follows: xxx.com/articles/article1.aspx
Intermediate & Advanced SEO | | BeytzNet
xxx.com/articles/article2.aspx I want to add several new articles under a new sections, for example a complete set of articles under the title of "buying guide" and the question is what would be the best way? I was thinking of adding a "computers-buying-guides.aspx" accessible from the top menu / footer and from it linking to: xxx.com/computer-buying-ghudes/what-to-check-prior-to-buying-a-laptop.aspx
xxx.com/computer-buying-ghudes/weight-vs-performance.aspx
etc. Any thoughts / recommendations? Thanks0