Product Descriptions for a product with many designs
-
I'm a newbie with SEO and I have a question regarding product descriptions.
Let's say I am selling 100 dog id tags. The tags are all made of same materials, same size, just different designs. Now for the product description, do I need to write a different set of description for all 100 tags?
This is an example of a short product description(there's more) for all the pet tags:
-
Personalized with 4 lines of information and 20 characters in each line.
-
Lifetime guarantee - If your pet ID tag ever becomes illegible, we will replace it free of charge.
-
Solid one-piece construction - No glued or ""sandwiched"" materials to wear out or fall apart.
-
Split ring for collar attachement included with EVERY tag.
-
Countless uses - School backpacks, luggage, fashion accessories, and many more!
All of the above information pertains to all the pet tags. Can all my product descriptions contain that information, or will I need to modify this 100 times for each individual pet tag? I read up a lot on duplicate content so I am slightly confused. Will this hurt my SEO?
Thanks,
Keith
-
-
Hello KTW...,
I would not make these two pages have the same rel canonical tag, as they are not the same page, nor the same product:
http://wagavenue.com/what-happens-in-the-dog-park-pet-id-tag-for-dogs
http://wagavenue.com/very-important-pooch-custom-pet-id-tag-for-dogs
Yes, they are the same "shape" and made out of the same material, but that would be like an eCommerce site for clothes that was being told they should add a rel canonical tag for all of their cotton T-shirts to combine them on one product page for "cotton T-shirts". That's not a product page. That's a category page.
You can have some shared content on product pages about shipping, returns, etc... but if I were you I would invest in as much unique content as you can on each page. Talk about the sayings. The colors. The material. There are a million ways to say the same thing if you're creative. Failing that, you can put the shipping and returns information, and similar templated info, in an iframe or a javascript pop-up window, or some other way of keeping from being duplicate content on every page.
Long story short, if you want to rank for 100 different sayings (e.g. "what happens in the dog park dog tag", "very important pooch dog tag") you need to write unique descriptions for each of those. There is no way around it without risking your traffic from Google.
-
Hello,
It depends on the keywords you're trying to rank for, if for example your trying to rank for a specific key word in the dog tag (e.g tuxedo dog tag) I recommend going down the unique content route (bit more work unfortunately) If you just want to rank up for some basic terms like dog tag (e.g the catogorry) then I would suggest the rel=canonical.
I hope that helps a little bit more.
-
was wondering if someone can help me this. would really appreciate it! thanks
-
Hmm, do you mean to have a drop down option for all the designs? The only problem is that there are many different designs. It's not just a color variation.
The link:http://wagavenue.com/dog-id-tags/stainless-steel-dog-id-tags.html
Will I need to focus on a different keyword for each dog id tag? Or should I write all the unique and quality content on the link above and use Rel=canonical on all the products and point it to that link?
Thanks for your help!
-
Pretty much sums up what I was thinking, especially if the dog tags are different colors etc. easy to change on checkout.
thanks,
Greg
-
The best way to approach this in my experience is to have 1 product page with the ability to select the dog tag required. Write quality content focusing on your main keyword which I assume will be "dog id tags" and also add content to target your secondary keyword targets.
Doing this reduces the time needed to write 100 unique product descriptions.
-
Yes, but with that you risk not having all the products indexed. Not good if you want to rank for something long tail like '[insert design here] dog id tag'.
-
Sounds like a job for Rel=canonical
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does product category description affect SEO?
Hi - we are a website that sells tours. We have category pages that list the tours in that category (by city, by length of time, theme, etc). At the top of each category page, before the buttons linking to the tours, there is a category description. It is a pretty long paragraph. We are redesigning the website and think it would look nicer to show 2-3 lines of text and then have a down arrow and 'read' more so people can click and it would expand to show the full category description if they want to read it and it won't take up so much room that way. My question is - will this affect SEA at all? Or because the text is still there, just hidden, it won't do anything? Our site ranks very high in organic searches on google and we do not want to do anything that will hurt SEO. thanks.
Intermediate & Advanced SEO | | Shirapn0 -
Mass Referencing Supplier Product Info & SEO
Hi I have a mass referencing project which will mean taking between 1000-2000 SKUs from a supplier, taking all their content & loading it onto our site. I need to make a case for not doing this from an SEO perspective. As these are pages I want to rank. I'm going to push for optimising titles/meta titles before they're loaded in. However if not, I may be forced to load in the products as they are & go back to optimise everything - does anyone see a real issue with this? I know there are so many 'similar' descriptions of products on ecommerce sites & across the web, so how does Google deal with these? The pages won't be identical as the templates are different, but maybe 100-200 words of descriptions could be until we work through them. Although this isn't ideal - what are the implications? The problem for me is, the managers just want the products on the site, without much thought regarding organic traffic/categorisation initially. Thanks!
Intermediate & Advanced SEO | | BeckyKey0 -
Schema for Product Categories
We have an E commerce site and we have started to implement Schema's. I've looked around quite a bit but could not find any schema's for product categories. Would there be any schema's to add besides an image, description, & occasional PDF?
Intermediate & Advanced SEO | | Mike.Bean0 -
Duplicate Content For Product Alternative listing
Hi I have a tricky one here. cloudswave is a directory of products and we are launching new pages called Alternatives to Product X This page displays 10 products that are an alternative to product X (Page A) Lets say now you want to have the alternatives to a similar product within the same industry, product Y (Page B), you will have 10 product alternatives, but this page will be almost identical to Page A as the products are in similar and in the same industry. Maybe one to two products will differ in the 2 listings. Now even SEO tags are different, aren't those two pages considered duplicate content? What are your suggestions to avoid this problem? thank you guys
Intermediate & Advanced SEO | | RSedrati0 -
How to deal with very similar (thin) content by design?
Hello all, I run a website which lists direct contact details (tel. and email.) of organisations. I have 100s of similar pages which are very thin on content (by design). Each page has a couple of lines of somewhat unique content. People find the site useful since it simply tells them which number to dial in order to speak to a real person at any given organisation. They can't easily find the information elsewhere and I believe it satisfies search intent. Am I at risk for being flagged for duplicate / low quality content? Should I add more text simply to add 'unique' content to each page even though it adds no value to users? That doesn't seem right either! Looking forward to hear where you guys stand on this, Many thanks,
Intermediate & Advanced SEO | | nathandh80 -
Should I let Google crawl my production server if the site is still under development?
I am building out a brand new site. It's built on Wordpress so I've been tinkering with the themes and plug-ins on the production server. To my surprise, less than a week after installing Wordpress, I have pages in the index. I've seen advice in this forum about blocking search bots from dev servers to prevent duplicate content, but this is my production server so it seems like a bad idea. Any advice on the best way to proceed? Block or no block? Or something else? (I know how to block, so I'm not looking for instructions). We're around 3 months from officially launching (possibly less). We'll start to have real content on the site some time in June, even though we aren't planning to launch. We should have a development environment ready in the next couple of weeks. Thanks!
Intermediate & Advanced SEO | | DoItHappy0 -
How do I optimise my products for best results?
Hi We have a number of products we want to optimise for example. Barbeque Boss Double Oven Glove, Black When performing keyword research, there are a number of generic terms such as, black oven gloves, barbeque boss and so on. Now i can write the page and optimise for these keyword phrases but I am not sure this is the right way about going for it, particularly if i have several products in the range that are "black oven gloves" or " double oven gloves" How so i best structure my meta tags, meta description and descriptions? Should i just use the product title and optimise around this in the hope Google displays our page in any search queries containing words in this product title? Any advice would be appreciated. Thanks Craig
Intermediate & Advanced SEO | | Towelsrus0 -
How many words in the same page creates keyword stuffing?
In the on page report indicates that the maximum is 15. What are the best? It includes keywords on title, description and images names?
Intermediate & Advanced SEO | | Naghirniac0