Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your reputation grow with Reviews AI
      Moz Local

      Let your reputation grow with Reviews AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Are ALL CAPS construed as spamming if they are used in a meta description tag call to action?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Are ALL CAPS construed as spamming if they are used in a meta description tag call to action?

    Intermediate & Advanced SEO
    3
    3
    3527
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • RosemaryB
      RosemaryB last edited by

      I know this seems like an old school question.  As a long time SEO I would never use ALL CAPS in a title tag (unless a brand name is capitalized).  However I recently came across a Moz video about creating better calls to action in the meta description tags.  Some of the examples had CTAs that were using all caps (i.e. CALL NOW!  or LOWEST QUOTES!)

      I realize there is a debate about the user experience implications.  However I'm more concerned about search engines penalizing websites that are using ALL CAPS CTAs in their meta description tags.

      Any feedback/advice would be appreciated.

      Thanks

      1 Reply Last reply Reply Quote 0
      • Alick300
        Alick300 last edited by

        Hi,

        I'm using CTA in all caps and many other SEO's also used and not heard any penalty due to this ever. Second meta description is not a ranking factor it is just to increase CTR.

        **Don't use whole meta description in caps only CTA part in caps e.g FREE DELIVERY OR FREE SHIPPING.

        Thanks

        1 Reply Last reply Reply Quote 1
        • Cody_West
          Cody_West last edited by

          Hi Rosemary,

          I know ALL CAPS have been known to hurt CTR. If I am searching google and I see a title tag or meta description with phrases in all caps like CHEAP, BUY HERE, etc., I tend to lean toward the opinion of thinking the content is spammy and click on something that looks a bit more professional.

          Also, take a look at Googles product search editorial guidelines here. https://support.google.com/manufacturers/answer/6124110?hl=en

          In it they state, "Avoid any repeated and unnecessary use of punctuation, capitalization or symbols. Don't use exclamation points in your product titles. The use of symbols, numbers, and letters should adhere to the true meaning of the symbol."

          I would err on the side of caution purely because CAPS can hurt CTR. I don't think there is a consensus on whether or not CAPS can help/hurt your ranking in the SERPs (there has been evidence that suggests both) from an SEO perspective.

          Hope that helps!

          1 Reply Last reply Reply Quote 1
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • BeckyKey

            H Tags in Menu

            Hi I am checking the H2 tags on this page https://www.key.co.uk/en/key/dollies-load-movers-door-skates I have noticed my dev team have implemented H2's on the categories in the menu. Will this completely confuse Google as to what that page is about? In my opinion those links shouldn't be heading tags at all

            Intermediate & Advanced SEO | | BeckyKey
            0
          • Striventa

            Too many Tags and Categories what should I do to clean this up?

            Hello, Everyone! I am trying to do a clean up for one of my client sites. I'm noticing that the Categories and tags are way out of hand. It looks like random tags and categories were just added because they could be added. Are all of these tags and categories contributing to duplicate content? And if so What method should I go about to cleaning this up? The only thing that seems logical to me is rel=canonical. Thank you so much!

            Intermediate & Advanced SEO | | Striventa
            1
          • Edward_Sturm

            Why doesn't the Wikipedia homepage have meta tags?

            Why doesn't the Wikipedia homepage have meta tags?

            Intermediate & Advanced SEO | | Edward_Sturm
            0
          • lcourse

            Capitalization of first letter of each word in meta description. Catches more attention, but may this lead to google ignoring the meta description then more frequently?

            Capitalization of first letter of each word in meta description. Catches more attention, but may this lead to google ignoring the meta description then more frequently? Same for an occasional capitalized FREE in meta description. Anybody had experience with this?

            Intermediate & Advanced SEO | | lcourse
            1
          • Kingalan1

            Meta Robot Tag:Index, Follow, Noodp, Noydir

            When should "Noodp" and "Noydir" meta robot tag be used? I have hundreds or URLs for real estate listings on my site that simply use "Index", Follow" without using Noodp and Noydir. Should the listing pages use these Noodp and Noydr also? All major landing pages use Index, Follow, Noodp, Noydir. Is this the best setting in terms of ranking and SEO. Thanks, Alan

            Intermediate & Advanced SEO | | Kingalan1
            0
          • nchachula

            Description vs meta description

            I have an e-commerce website and am trying to create product category pages. I am under the impression that Description is the text that would appear under the title on a google search and I believe the meta description is just what google reads? Is having BOTH important or just description? Is it ok to duplicate the description for the meta description? I know its not good to duplicate descriptions on other products and pages.

            Intermediate & Advanced SEO | | nchachula
            0
          • Whebb

            Structured Data + Meta Descriptions

            Hey All, Was just looking through some google pages on best practices for meta descriptions and came across this little tidbit. "Include clearly tagged facts in the description. The meta description doesn't just have to be in sentence format; it's also a great place to include structured data about the page. For example, news or blog postings can list the author, date of publication, or byline information. This can give potential visitors very relevant information that might not be displayed in the snippet otherwise. Similarly, product pages might have the key bits of information—price, age, manufacturer—scattered throughout a page. A good meta description can bring all this data together. For example, the following meta description provides detailed information about a book. " This is the first time I have seen suggested use of structured data in meta descriptions.  Does this totally replace a regular meta description or will it work in conjunction with the regular meta description? If I provide both structured data and text, will the SERP display text and the structured data the way it was previously displayed? Or will the 150 -160 character limit take precedence and just cut off all info after that?

            Intermediate & Advanced SEO | | Whebb
            0
          • BbeS

            How does the use of Dynamic meta tags effect SEO?

            I'm evaluating a new client site which was built buy another design firm. My question is they are dynamically creating meta tags and I'm concerned that it is hurting their SEO. When I view the page source this is what I see. <meta name="<a class="attribute-value">keywords</a>" id="<a class="attribute-value">keywordsGoHere</a>" content="" /> <meta name="<a class="attribute-value">description</a>" id="<a class="attribute-value">descriptionGoesHere</a>" content="" /> <title id="<a class="attribute-value">titleGoesHere</a>">title> To me it looks like the tags are not being added to the page, however the title is showing when you view it in a browser and if use a spider view tool, it sees the title. I'm guess it is being called from a DB. So I'm a little concerned though that the search engines are not really seeing the title and description. I'm not worried about the keywords tag. Can anyone shed some light on how this might work? Why it might not being showing the text for the description in the page code and if that will hurt SEO? Thanks for the help!

            Intermediate & Advanced SEO | | BbeS
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.