Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Are ALL CAPS construed as spamming if they are used in a meta description tag call to action?
-
I know this seems like an old school question. As a long time SEO I would never use ALL CAPS in a title tag (unless a brand name is capitalized). However I recently came across a Moz video about creating better calls to action in the meta description tags. Some of the examples had CTAs that were using all caps (i.e. CALL NOW! or LOWEST QUOTES!)
I realize there is a debate about the user experience implications. However I'm more concerned about search engines penalizing websites that are using ALL CAPS CTAs in their meta description tags.
Any feedback/advice would be appreciated.
Thanks
-
Hi,
I'm using CTA in all caps and many other SEO's also used and not heard any penalty due to this ever. Second meta description is not a ranking factor it is just to increase CTR.
**Don't use whole meta description in caps only CTA part in caps e.g FREE DELIVERY OR FREE SHIPPING.
Thanks
-
Hi Rosemary,
I know ALL CAPS have been known to hurt CTR. If I am searching google and I see a title tag or meta description with phrases in all caps like CHEAP, BUY HERE, etc., I tend to lean toward the opinion of thinking the content is spammy and click on something that looks a bit more professional.
Also, take a look at Googles product search editorial guidelines here. https://support.google.com/manufacturers/answer/6124110?hl=en
In it they state, "Avoid any repeated and unnecessary use of punctuation, capitalization or symbols. Don't use exclamation points in your product titles. The use of symbols, numbers, and letters should adhere to the true meaning of the symbol."
I would err on the side of caution purely because CAPS can hurt CTR. I don't think there is a consensus on whether or not CAPS can help/hurt your ranking in the SERPs (there has been evidence that suggests both) from an SEO perspective.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using H3 before or instead of an H2...
My designer and I have been having an argument: we have a blog with short, 400 words posts. They have an H1 with nice keywords and a catchy title, and then a few subheadings. I don't like making the subheadings H2, because the font looks way too large in Wordpress, so my designer wants to make them all H4s, so the font looks to be a nicer size. Here's my problem with that and why I usually just bold the subheadings: Is it really bad to put a bunch of H4s right under an H1, with not H2's or 3's to separate? I'm reading different arguments on the internet about this and gladly welcome more debate and/or case studies. Thank you!
Intermediate & Advanced SEO | | genevieveagar0 -
Using the same image across the site?
Hi just wondering i'm using the same image across 20 pages which are optimized for SEO purposes. I was wondering is there issues with this from SEO standpoint? Will Google devalue the page because the same image is being used? Cheers.
Intermediate & Advanced SEO | | seowork2140 -
Pagination loading with using AJAX. Should I change this?
Hello, while I was checking this site; http://www.disfracessimon.com/disfraces-adultos-16.html I found that the pagination is working this way http://www.disfracessimon.com/disfraces-adultos-16.html#/page-2
Intermediate & Advanced SEO | | teconsite
http://www.disfracessimon.com/disfraces-adultos-16.html#/page-3 and content is being loaded using AJAX. So, google is not getting the paginated results. Is this a big issue or there is no problem?
Should I create a link for See All Products or there is not a big issue? Thank you!0 -
Pure spam Manual Action by Google
Hello Everyone, We have a website http://www.webstarttoday.com. Recently, we have received manual action from Google says "Pages on this site appear to use aggressive spam techniques such as automatically generated gibberish, cloaking, scraping content from other websites, and/or repeated or egregious violations of Google’s Webmaster Guidelines." . Google has given an example http://smoothblog.webstarttoday.com/. The nature of the business of http://www.webstarttoday.com is to creating sub-domains (website builder). Anyone can register and create sub-domains. My questions are: What are the best practices in case if someone is creating sub-domain for webstarttoday.com? How can I revoke my website from this penalty? What should i do with other hundreds of sub-domains those are already created by third party like http://smoothblog.webstarttoday.com? . Why these type of issues don't come with WordPress or weebly. ? Regards, Ruchi
Intermediate & Advanced SEO | | RuchiPardal0 -
Are pages with a canonical tag indexed?
Hello here, here are my questions for you related to the canonical tag: 1. If I put online a new webpage with a canonical tag pointing to a different page, will this new page be indexed by Google and will I be able to find it in the index? 2. If instead I apply the canonical tag to a page already in the index, will this page be removed from the index? Thank you in advance for any insights! Fabrizio
Intermediate & Advanced SEO | | fablau0 -
Noindex a meta refresh site
I have a client's site that is a vanity URL, i.e. www.example.com, that is setup as a meta refresh to the client's flagship site: www22.example.com, however we have been seeing Google include the Vanity URL in the index, in some cases ahead of the flagship site. What we'd like to do is to de-index that vanity URL. We have included a no-index meta tag to the vanity URL, however we noticed within 24 hours, actually less, the flagship site also went away as well. When we removed the noindex, both vanity and flagship sites came back. We noticed in Google Webmaster that the flagship site's robots.txt file was corrupt and was also in need of fixing, and we are in process of fixing that - Question: Is there a way to noindex vanity URL and NOT flagship site? Was it due to meta refresh redirect that the noindex moved out the flagship as well? Was it maybe due to my conducting a google fetch and then submitting the flagship home page that the site reappeared? The robots.txt is still not corrected, so we don't believe that's tied in here. To add to the additional complexity, the client is UNABLE to employ a 301 redirect, which was what I recommended initially. Anyone have any thoughts at all, MUCH appreciated!
Intermediate & Advanced SEO | | ACNINTERACTIVE0 -
Rel=canonical tag on original page?
Afternoon All,
Intermediate & Advanced SEO | | Jellyfish-Agency
We are using Concrete5 as our CMS system, we are due to change but for the moment we have to play with what we have got. Part of the C5 system allows us to attribute our main page into other categories, via a page alaiser add-on. But what it also does is create several url paths and duplicate pages depending on how many times we take the original page and reference it in other categories. We have tried C5 canonical/SEO add-on's but they all seem to fall short. We have tried to address this issue in the most efficient way possible by using the rel=canonical tag. The only issue is the limitations of our cms system. We add the canonical tag to the original page header and this will automatically place this tag on all the duplicate pages and in turn fix the problem of duplicate content. The only problem is the canonical tag is on the original page as well, but it is referencing itself, effectively creating a tagging circle. Does anyone foresee a problem with the canonical tag being on the original page but in turn referencing itself? What we have done is try to simplify our duplicate content issues. We have over 2500 duplicate page issues because of this aliasing add-on and want to automate the canonical tag addition, rather than go to each individual page and manually add this tag, so the original reference page can remain the original. We have implemented this tag on one page at the moment with 9 duplicate pages/url's and are monitoring, but was curious if people had experienced this before or had any thoughts?0 -
How to auto generate a unique meta description?
The site I am working on is a code nightmare for starters. I'm editing a file called layout that controls the section of each page. The programmer from a while back got unique titles by putting this piece of code in: <title><?= $this->metaTag ?></title> In all the different controllers and stuff I can see where the title is the name of the product plus review or something to that effect. How do I do this for the meta description? Right now the meta description is static in the layout file, and so every page has an identical one. I was hoping there was a way to make the meta description automatically use the first 140 characters on the page or something. Something like this:
Intermediate & Advanced SEO | | DanDeceuster0
