Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Using disavow tool for 404s
-
Hey Community,
Got a question about the disavow tool for you. My site is getting thousands of 404 errors from old blog/coupon/you name it sites linking to our old URL structure (which used underscores and ended in .jsp).
It seems like the webmasters of these sites aren't answering back or haven't updated their sites in ages so it's returning 404 errors. If I disavow these domains and/or links will it clear out these 404 errors in Google? I read the GWT help page on it, but it didn't seem to answer this question.
Feel free to ask any questions that may help you understand the issue more.
Thanks for your help,
-Reed -
Hey Doug, had another question for you. A big majority (90% of 18,000+ errors) of our 404 errors are coming from .jsp files from our old website.
Of course, it's not ideal to manually update or redirect these, but possibly write a script to automatically change them. Would it be beneficial to add this .jsp to our robots.txt file?
-
Thanks Doug, really helpful answer.
I am getting thousands of 404's but when I dive into them the majority of the 404 URLs can't be found in any of the "linked from" examples GWT gives me.
I think 301 redirects are the best option like you said and/or having a good 404 page.
Thanks,
-Reed -
The disavow tool isn't going to "fix" these 404s.
404's aren't always a bad thing. The warnings in GWT are just there to make you aware that there's potentially a problem with your site. It doesn't mean there IS a problem.
Is there content on your site that visitors clicking on these links should be arriving at? In which case you want to implement 301 redirects so that your visitors arrive on the most appropriate pate.
If there's nothing relevant on the site any more - a 404 error is perfectly acceptable.
Of course, you want to make sure that your 404 page gives the visitors the best chance/incentive to dig into the content on your site. Adding a nice obvious search box and/or links to most popular content may be a good idea. If you're getting lots of visitors from a particular site that you can maybe tailor your 404 message depending on the referrer.
The drawback here is that links pointing at 404 error pages won't pass link-equity. If there is value in the links, and you're happy that they're going to be seen a natural/authentic as far as google is concerned then you can always 301 redirect these.
Where you really should pay attention is where you have internal links on your site that are reporting 404s. These are under your control and you really don't want to give you visitors a poor experience with lots of broken links on your site.
-
I wouldn't recommend using the disavow tool for this. The disavow tool is used to clean up spammy links that were not gained naturally.
A better solution is to use 301 redirects and redirect the 404'd pages to the new pages that work on your website. That way users will land where they should if they click the links, and Google will still give you juice from those links.
Here's a place to get started on how t do that: https://support.google.com/webmasters/answer/93633?hl=en
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How many images should I use in structured data for a product?
We have a basic printing website that offers business cards. Each type of business card has a few product images. Should we use structured data for all the images, or just the main image? What is your opinion about this? Thanks in advance.
Intermediate & Advanced SEO | May 23, 2018, 6:29 PM | Choice0 -
Website structure - best tools to analyse and plan, visually
Hi - I am about to analyse and then re-plan the structure of a website and think it would be best to do it graphically - in the form of a chart. Are there any tools you would recommend to visualise the structure of an existing website (perhaps something that can scan and then represent a websites) - or plan out a new/revised website? Thanks in advance, Luke
Intermediate & Advanced SEO | May 16, 2018, 3:20 PM | McTaggart0 -
Using the same image across the site?
Hi just wondering i'm using the same image across 20 pages which are optimized for SEO purposes. I was wondering is there issues with this from SEO standpoint? Will Google devalue the page because the same image is being used? Cheers.
Intermediate & Advanced SEO | Jun 27, 2017, 8:01 PM | seowork2140 -
Heading Tags (Specifically H2) being used within images
Hello, Mozzers I have a question regarding placement of heading tags. I have seen this asked a few times on the forum but some are from a couple years ago so wanted to get a more up to date answer regarding this. We want to add H2 tags across our site but our two options are to wrap images we are using as navigation on the top of the page, these are directly below our pages H1 tag and actually make sense. Example H1 title: Vehicles Images are specific brand logo with H2 being wrapped to pull the img alt: "Ford Vehicles" "Checvy vehicles" etc. The wrap would look something like this: I appreciate your time, Chris
Intermediate & Advanced SEO | Jun 16, 2016, 11:41 AM | kirin443550 -
Competitor Title, can I use the same???
there are some pages, my competitor is ranking well and also, we have done page optimization it is 100% for page title keywords as im going to use the same title of the competitor? Will this affect me? Pls suggest wht should I do..
Intermediate & Advanced SEO | Mar 3, 2016, 1:45 PM | Rahim1190 -
Using the same content on different TLD's
HI Everyone, We have clients for whom we are going to work with in different countries but sometimes with the same language. For example we might have a client in a competitive niche working in Germany, Austria and Switzerland (Swiss German) ie we're going to potentially rewrite our website three times in German, We're thinking of using Google's href lang tags and use pretty much the same content - is this a safe option, has anyone actually tries this successfully or otherwise? All answers appreciated. Cheers, Mel.
Intermediate & Advanced SEO | Apr 16, 2014, 9:04 AM | dancape1 -
Getting a Sitemap for a Subdomain into Webmaster Tools
We have a subdomain that is a Wordpress blog, and it takes days, sometimes weeks for most posts to be indexed. We are using the Yoast plugin for SEO, which creates the sitemap.xml file. The problem is that the sitemap.xml file is located at blog.gallerydirect.com/sitemap.xml, and Webmaster Tools will only allow the insertion of the sitemap as a directory under the gallerydirect.com account. Right now, we have the sitemap listed in the robots.txt file, but I really don't know if Google is finding and parsing the sitemap. As far as I can tell, I have three options, and I'd like to get thoughts on which of the three options is the best choice (that is, unless there's an option I haven't thought of): 1. Create a separate Webmaster Tools account for the blog 2. Copy the blog's sitemap.xml file from blog.gallerydirect.com/sitemap.xml to the main web server and list it as something like gallerydirect.com/blogsitemap.xml, then notify Webmaster Tools of the new sitemap on the galllerydirect.com account 3. Do an .htaccess redirect on the blog server, such as RewriteRule ^sitemap.xml http://gallerydirect.com/blogsitemap_index.xml Then notify Webmaster Tools of the new blog sitemap in the gallerydirect.com account. Suggestions on what would be the best approach to be sure that Google is finding and indexing the blog ASAP?
Intermediate & Advanced SEO | May 1, 2013, 3:49 PM | sbaylor0 -
How do you implement dynamic SEO-friendly URLs using Ajax without using hashbangs?
We're building a new website platform and are using Ajax as the method for allowing users to select from filters. We want to dynamically insert elements into the URL as the filters are selected so that search engines will index multiple combinations of filters. We're struggling to see how this is possible using symfony framework. We've used www.gizmodo.com as an example of how to achieve SEO and user-friendly URLs but this is only an example of achieving this for static content. We would prefer to go down a route that didn't involve hashbangs if possible. Does anyone have any experience using hashbangs and how it affected their site? Any advice on the above would be gratefully received.
Intermediate & Advanced SEO | Aug 24, 2011, 12:19 PM | Sayers1