Purchasing a domain to redirect to a new domain (note same industry) - Black hat or White hat technique?
-
Hi Everyone,
Ok so here is my question. I have a client who sells gourmet tea and gourmet spices. She has a culinary blog. There is a culinary blog that just posted that the website will be shut down in the near future. It has 100% white hat links. Would it be considered black hat to buy the domain and redirect it to my clients blog which is also a culinary blog? I would really like to ask Matt Cutts this question. Does anyone know how to send him questions?
Thanks
Carla
-
Thanks everyone! I feel so much more secure about going after this same industry domain. I agree it is good business.
Thanks
Carla
-
There wouldn't be any problem with buying the domain and the blog, moving the content from it page by page to your domain and redirecting each url on the other blog to the new url where the content can then be found on your domain. It's a fairly normal thing to do when companies merge, get bought, change domains, or go out of business. There's nothing black hat about that--it's just good business.
-
I agree with Mike and like to add that its only black hat if your sites are not related.
-
This makes me want to tell the story of Maille Ohye of Google talking about Canonicals at SMX East 2012. (I really like canonicals and probably talk about them too much on here)
She gave a hypothetical about having a fitness blog and taking over Matt Cutts fitness blog. Where canonicals came in was that she stated one of the primary uses for a cross-domain canonical was in passing equity from one site to the other site that will eventually be replacing it without causing confusion for users. So in the hypothetical she took over Matt Cutts' fitness blog, placed canonicals from his pages to their relevant counterpart on her site, moved content over as necessary, and placed a notice on the homepage of the Matt Cutts blog that it was going away but will be rolled into the Maille Ohye blog. This gives people enough time to switch over their bookmarks without bouncing from being redirected to somewhere they didn't expect. The canonicals would move equity to the main site, eventually pages would begin swapping out in the index, and eventually you would 301 redirect everything to their relevant counterparts on the main site once enough time has passed.
Following things that way I would assume that should be considered completely White Hat.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved URL dynamic structure issue for new global site where I will redirect multiple well-working sites.
Dear all, We are working on a new platform called [https://www.piktalent.com](link url), were basically we aim to redirect many smaller sites we have with quite a lot of SEO traffic related to internships. Our previous sites are some like www.spain-internship.com, www.europe-internship.com and other similars we have (around 9). Our idea is to smoothly redirect a bit by a bit many of the sites to this new platform which is a custom made site in python and node, much more scalable and willing to develop app, etc etc etc...to become a bigger platform. For the new site, we decided to create 3 areas for the main content: piktalent.com/opportunities (all the vacancies) , piktalent.com/internships and piktalent.com/jobs so we can categorize the different types of pages and things we have and under opportunities we have all the vacancies. The problem comes with the site when we generate the diferent static landings and dynamic searches. We have static landing pages generated like www.piktalent.com/internships/madrid but dynamically it also generates www.piktalent.com/opportunities?search=madrid. Also, most of the searches will generate that type of urls, not following the structure of Domain name / type of vacancy/ city / name of the vacancy following the dynamic search structure. I have been thinking 2 potential solutions for this, either applying canonicals, or adding the suffix in webmasters as non index.... but... What do you think is the right approach for this? I am worried about potential duplicate content and conflicts between static content dynamic one. My CTO insists that the dynamic has to be like that but.... I am not 100% sure. Someone can provide input on this? Is there a way to block the dynamic urls generated? Someone with a similar experience? Regards,
Technical SEO | | Jose_jimenez0 -
Redirection chain and Javascript Redirect
Hi, A redirection chain is usually defined as a page redirecting to another page which itself is another redirection. URL1 ---(301/302)---> URL2 ---(301/302)---> URL3 But what about Javascript redirect? They seem to be a different beast: URL1 ---(301/302)---> URL2 ---(200 then Javascript redirect)---> URL3 From what I know if the javascript redirect is instant Google counts it as a 301 permanent redirection, but I'm still not sure about if this counts as a redirection chain. Most of the tools (such as moz) only see the first redirection. So is that scenario a redirection chain or no?
Technical SEO | | LouisPortier0 -
Which better to rank with 40 DA domain redirect the domain 301
hello, which better to rank with 40 DA domain redirect the domain 301 to my website or host domain and create posts with my website link + if i do the 301 redirect the Crawl Errors of old 40 da domain will display on my new website or not+how much links can i get from one website pbn
Technical SEO | | cristophare79
+
which better get links for home page or postsbest regards ,0 -
Recently re-built our site and changed domain. Now I want to go back to old domain - it it a bad idea?
About a year ago I rebuilt our website and changed our domain name. We rent villas in Tuscany, we used to be 'invitationtotuscany.com'. Then I started doing the same in Provence, and in the italian lakes, so i had further sites called invitationtoprovence.com and invitationtotheitalianlakes.com. But maintaining them was awkward and I wanted to have one site. So I put them all onto invitationto.com and did 301s from the old domains and sites. Now I'd dropped off organic search results and I've also realised that invitationto.com is far less clear as a business address. My inclination is to go back to invitationtotuscany.com - Tuscany is still 80% of our business and have the other areas in there too - optimised for SEO for Provence etc. I'm being told its a really bad idea to change domain, 301 the old one, and then revert to the original domain. But I'm suffering anyway, so I wonder if I sjhouldn't just bite the bullet. A lot of my old good backlinks still point to invitationtotuscany.com (BBC, Sunday Times, etc) and the DA is 33 against 22 on the new one.. All help gratefully received! : )
Technical SEO | | DanWrightson0 -
SSL redirect issue
Hi guys, I have a site that has some internal pages with SSL. Recently i noticed that if i put https://mydomain.com, this URL is accessible but all the design is messed up. My site is on wordpress and i use "redirection" plugin for all the 301 redirect. So i decided to add a new 301 redirect from https://mydomain.com to my actual URL version of home page http://mydomain.com. After doing that, my home page doesn't load at all. Does anybody know what happens? Thank you for advice!
Technical SEO | | odmsoft0 -
Strange URL redirecting to my new site
Hi all, I recently relaunched a site on a brand new URL - www.boardwarehouse.co.uk. I've spent the last couple of weeks building some backlinks as well as developing a basic content strategy. We've started ranking for a few of our less competitive keywords which is great, however there's a strange site which either redirects or is mirroring our content. I'm at a complete loss as to what's causing this to happen and what i can do to stop it. On the attachment - my content is top and second. The fourth result is the offending site. Any help/ advice would be most helpful! Thanks in advance, Alick 0BSyNn6
Technical SEO | | Alick3000 -
What is the advantage of using sub domains instead of pages on the root domain?
Have a look at this example http://bannerad.designcrowd.com/ For each category of design, they have a landing page on the sub domain. Wouldn't it be better to have them as part of the same domain? What is the strategy behind using sub domains?
Technical SEO | | designquotes0 -
Black Hat or Bulletproof?
I run a blog and a e-commerce website. Their not connected but their about the same thing. I want to put my blog articles onto my website (just a couple not every last one) but I'm afraid of the duplicate content issues. Can I take an image of a blog post, make it a PDF, and put it under a category of my e-commerce site which is helping users with useful content. This sounds like a great idea that Google wouldn't be able to tell the difference, in fact Google would like it and see it as a useful document. To me this seems to good to be true, perhaps a form of black hat. So my question is, is it black hat? Could I ever get penalized for doing this?
Technical SEO | | Mike.Bean0