Repetitive Speaker and Keyword Stuffing Penalty
-
This question is a little bit on the whimsical side.
Let's say you have a video on your page, and a transcript of said video. The speaker has a tendency to repeat a certain (key)word, somewhat excessively. Maybe it's an important term for a technical video, maybe it's a nervous thing, whatever -- that word is in there a lot. If you include a video transcript, could you get slapped with a keyword stuffing penalty for excessive use of said word?
-
Thanks, that's very helpful. Signals on the video are mostly positive, I was just a bit worried about the repetitive word, but I guess I really should have been focusing on the user experience, which is just fine.
-
No -- thankfully it's not that bad. Thanks for the answer!
-
I love your whimsical answer Dana
Peter
-
Hi Oren
Yes, it is a little bit whimsical!
Unless the speaker shouldn't really be speaking because he says the word super excessively I don't believe you would have an issue. Google states the following regarding keyword stuffing:
"Keyword stuffing" refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose)
Repeating the same words or phrases so often that it sounds unnatural, for example:
We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at custom.cigar.humidors@example.com.
Source: https://support.google.com/webmasters/answer/66358?hl=en
Does your speaker speak as unnaturally as that? It would be very odd if they did.
I think it will be OK.
Peter
-
Whimsical Answer: If Search Engine's penalized for this then Christina Aguilera's videos from the first two seasons of The Voice would be de-indexed for the phrase "I mean...you know" [To her credit she must have spent some time watching those playbacks because she's much better this season]
Plain old ordinary answer: To my knowledge, search engines (Google included) do not impose a "keyword stuffing penalty" per se. However, it's entirely possible that the content could be devalued based on quality. Any one of a number of things can indicate to a search engine that visitors found the content uninteresting or useless or even redundant. If social signals are poor, bounce rate is high, time spent on the page is poor, and the depth to which visitors went (i.e. how far down the page did they scroll) is poor, the SERPs are most likely going to reflect that. If the content isn't substantially unique, doesn't add anything new or interesting to already existing content on the WEB and it's uber spammy, Google may just decide not to index it at all. I suppose you could call that a penalty, however, I highly doubt that it would be removed from the index if it received any social signals indicating that someone found it to be of value....even if it just irritated the heck out of them.
My educated guess is that the worse that would happen is that it might not rank very well for the overly repeated term.
Hope that's helfpul!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does low difficulty keywords help us to rank for high difficulty keywords?
if we use low difficulty keywords in our page( url) and that page ranks in google results.will it help our main page with high difficulty keywords to rank for those difficult keywords , if yes , how?
Image & Video Optimization | | calvinkj0 -
Viral SlideShare = Google Penalty?
We recently published a slideshow on SlideShare.net and it ended up doing pretty well. It was featured on their homepage for 3 days, and we got quite a few embeds. Unfortunately, a few days later, our rankings in Google tumbled. I'm wondering if this killed our link velocity, which I suppose would have potentially got us a temporary, automated penalty? If you look at slide #4 and beyond, you'll notice that the logo links back to our homepage, and there's also a "View Quote" button that navigates to that specific quote, so users can find out more information, share it, or view any associated pictures. So, in total, there are quite a few backlinks in that slideshow (88 to be exact). Is this what likely caused our drop in rankings? Or is it more likely to be a coincidence? We haven't done anything else in the past couple of months, other than publish an infographic and a press release. And if this is a problem, how would we fix it? I can edit the slideshare and remove some of the links... but it seems sort of silly considering we haven't done anything blackhat. And, it would actually devalue our slideshow, because users would no longer be able to click through to the quotes. Thoughts?
Image & Video Optimization | | JABacchetta0 -
YouTube keyword research suggestion tool
Is the https://www.youtube.com/keyword_tool the best solution for researching keywords to help with your YT descriptions and tags etc ? I'm finding that huge numbers of the keyword ideas suggested by this tool are being listed as 'Not Enough Data' Should you ignore them, or because they are being suggested they are being used but just not much ? Any other resources for kw research for YT ? cheers dan
Image & Video Optimization | | Dan-Lawrence0 -
Do on-page video transcripts dilute keyword targeting?
We're considering putting video transcripts in collapsable div tags or using jquery on our actual video page. Videos range from 3 minutes to 12 minutes. For some of the longer videos, is there a chance that having the transcript on-page will dilute the value of our targeted keywords? Or is it the opposite? We just want to make sure we're properly optimizing for SEO/search visibility and not over-optimizing for the sake of it.
Image & Video Optimization | | scherkin10 -
Local SEO, hard time ranking a keyword
Hello. Im working with beauty salon client, i do rank them for top services, but there a term that i can't rank for, my page it optimized for this keywords (url,h1,h2) i have this keyword in Google places, as a category, and in description. i have build many citations with this term, BUT still cant rank it. If anyone can help me on that, ill be really appreciated, as i'm still learning this. Thanks You!
Image & Video Optimization | | Davidmez0 -
Ranking 3 times in SERP for non Branded Keyword
Anyone else seeing this? It just changed as of a few hours ago because it wasn't showing up this morning. One of our competitors is now ranking 2 times in the 3 pack and once in the regular SERP for a non branded keyword. "service/product + city." They have different: Names phone numbers - 1 local, 1 -888 addresses it looks like they don't have a rel/301 set up on the home page and they have a www site and non www site set up as 2 different accounts. One of the results is a Google Plus page and one is a Google Places/local page.
Image & Video Optimization | | BenGMKT0 -
If my keyword have Keyword Difficulty Score 50 to 60 , then what kind of link build for get rank?
hello, i have 21 sites , if my keyword have Keyword Difficulty Score 50 to 60 , then what kind of link build for get rank?
Image & Video Optimization | | Brayvez0 -
Local Keyword vs Business Name in URL
I am working with a local business owner who has purchased multiple domains. One includes the geographic area she serves and the type of business she runs. The other includes her business name and the type of business she runs. She is unsure of which domain she would like to use as the main URL for her business website. When choosing a domain for a small, local business, would you consider it advantageous to have the main geographic area that the business serves in the URL rather than the actual name of the business? What would be the best use of domain name which isn't selected from a SEO standpoint?
Image & Video Optimization | | Neustop0