Display advertising
-
Hi I am considering running display adverts for a products that we are selling. I see there is a range of different sizes available for adverts. Can anyone suggest which size advert is more successful comparatively. Also is it possible to only select different types of adverts available on the display network? I look forward to hearing from you.
Thanks
Pete
-
In my experience there is not single size that is significantly better than another. It really does depend on the products your advertising and the sites they're being advertised on!
It is best to get ads in as many of the supported sizes as you can, then run them all and then review their individual performance, pausing or deleting as necessary. You simply won't know which works best until you try a few different ones out
If it helps, I've recently ran a display campaign and my 300 x 250 and 336 x 280 are performing very well, however I have had to pause my 200 x 200 and 468 x 80 ones as they were performing very poorly!
-
There's a list of supported banner sizes (see here), and you can pick any or all of them. You can also run text ads on the display network too. The most competitive banner sizes are 728x90, 300x250, 336x280, and 160x600. These will get you the most volume, but generally are the most expensive. The rest are less competitive, but lower trafficked. Personally, I've found ROI all over the place with different sizes of banners in different campaigns. It's very hard to know what is going to work based on ad size.
-
Hi Pete,
I don't think you are going to find a cut-and-dried answer to which size of display ad performs the best. It entirely depends on the quality of the ad, the placement of the ad and the publication in which the ad appears. The results are going to vary vastly depending on these and other parameters. My best advice is to spend a good amount of time planning out, story-boarding and then testing ads. Make sure that when you are testing you are getting enough impressions to provide meaningful results. Remember this when designing your ads: You have a better chance of reaching the summit of Everest than clicking on a banner ad....so gosh darn it, make it compelling.
I have seen some very successful results using combinations of display ads for re-targeting campaigns that yielded crazy good (25%) conversion rates though, so there's definitely a payoff if you know what you're doing.
Just be prepared for low click-through-rates and lower ROI during the beginning few months while you are testing. This phase alone is more than a lot of smaller businesses can stomach. Hang in there and good luck!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can a third-party advertising agency lock me out of Adwords?
Hey all, I've just started at a new company. We spend quite a bit on Adwords and I'm tasked with seeing how that is going and assessing that spend. The problem is, Adwords and Youtube ads have been given to a third-party advertising agency. They are only willing to share the number of clicks, cost and conversions, stuff like that. They refuse to give us access to the account. Is this legal? I mostly want to get in there to look at keyword history, see what we have bid on, how often it was searched, stuff like that. But they won't let us in and I'm wondering if they are required to let us look at our account as I would think they are. Please help!
Paid Search Marketing | | DanDeceuster2 -
Can you do strict CPC advertising on Facebook?
There has been some debate amongst my colleagues that Facebook obscures it's advertising spend options. This for setting up ads to go directly to a website. I understand that Facebook offers both CPM & PPC https://www.facebook.com/help/125430440869478. However lets say that an advertiser hypothetical sets up a campaign and for some reason the ad receives absolutely no clicks (but some impressions). Will the advertiser still be charged?
Paid Search Marketing | | RosemaryB1 -
Adwords Search with Display select. Better ROI than just Adwords Search only?
What is your experience running Adwords Search with Display select? Are you getting a better ROI then just running Adwords Search only?
Paid Search Marketing | | marketvantageteam0 -
Does anyone have any analytics for programmatic mobile advertising?
With reports like Business Insiders Programmatic Ad Buying On Mobile Is Rising At An Incredibly Fast Clip, Here's What You Need To Know (http://www.businessinsider.com/the-of-programmatic-ad-buying-on-mobile-2013-11), I'm starting to wonder if this is really an effective marketing vehicle. Personally, I avoid mobile ads like the plague when I'm on my smartphone and most ads look to me like poorly targeted junk, but I could be way off. If you've tried it out, I'd love to know what the post-click behavior is on programmatic mobile ads. Do your mobile visitors convert on any level? Is there any ROI data you could reference?
Paid Search Marketing | | MeghanS0 -
Which of my products should I advertise for first using Adwords?
Serious Adwords noob here. I have been reading a great deal in preparation for my first Adwords campaign. Strangely enough, I have not been able to find information that might help me determine which of my 180+ products I should begin with and use in my first campaign. I imagine that there is some sort of general criterion like the highest selling item, lowest, one meeting certain criterion in the popularity of it's keywords/difficulty, one with least competition or, most likely, something that I haven't even thought of. Does anyone have any suggestions or a link to something I might be able to read to solve this? Thanks for your help!
Paid Search Marketing | | machineuser0 -
Redirecting AdWords Display URLs
I feel it's a best practice (from a user experience POV) to create a 301redirect when using a fictitious display URL in your PPC ads. And according to the AdWords help page (http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=175906&rd=2) Google doesn't have an issue using a redirect. "Redirects used for tracking purposes are fine as long as the final landing page has the same domain as the display URL." I'm curious if there is ad score penalty if one does not ionclude a redirect - i.e. the user types in your display URL and gets a 404. Has anyone seen an evidence of this?
Paid Search Marketing | | legalseo0 -
Ideas on how to track google display network traffic
Does anyone know of a good way to be able to track traffic from Google's display network to a site since this traffic doesn't show up under paid search traffic in Omniture? Thanks! -Margarita
Paid Search Marketing | | MargaritaS0