Display advertising

[Hardley111]

Hi I am considering running display adverts for a products  that we are selling. I see there is a range of different sizes available for adverts. Can anyone suggest which size advert is more successful comparatively. Also is it possible to only select different types of adverts available on the display network? I look forward to hearing from you.

Thanks

Pete

[SamMaley]

In my experience there is not single size that is significantly better than another. It really does depend on the products your advertising and the sites they're being advertised on!

It is best to get ads in as many of the supported sizes as you can, then run them all and then review their individual performance, pausing or deleting as necessary. You simply won't know which works best until you try a few different ones out

If it helps, I've recently ran a display campaign and my 300 x 250 and 336 x 280 are performing very well, however I have had to pause my 200 x 200 and 468 x 80 ones as they were performing very poorly!

[john4math]

There's a list of supported banner sizes (see here), and you can pick any or all of them.  You can also run text ads on the display network too.  The most competitive banner sizes are 728x90, 300x250, 336x280, and 160x600.  These will get you the most volume, but generally are the most expensive.  The rest are less competitive, but lower trafficked.  Personally, I've found ROI all over the place with different sizes of banners in different campaigns.  It's very hard to know what is going to work based on ad size.

[danatanseo]

Hi Pete,

I don't think you are going to find a cut-and-dried answer to which size of display ad performs the best. It entirely depends on the quality of the ad, the placement of the ad and the publication in which the ad appears. The results are going to vary vastly depending on these and other parameters. My best advice is to spend a good amount of time planning out, story-boarding and then testing ads. Make sure that when you are testing you are getting enough impressions to provide meaningful results. Remember this when designing your ads: You have a better chance of reaching the summit of Everest than clicking on a banner ad....so gosh darn it, make it compelling.

I have seen some very successful results using combinations of display ads for re-targeting campaigns that yielded crazy good (25%) conversion rates though, so there's definitely a payoff if you know what you're doing.

Just be prepared for low click-through-rates and lower ROI during the beginning few months while you are testing. This phase alone is more than a lot of smaller businesses can stomach. Hang in there and good luck!

Dana